Text/Di Lin Audit/Zi Yang Correction/Zhi Qiu
On December 19, the Beijing News reported that Qiantu Automobile released the "three new" rules at the 2022 Zhiqian Strategy Sharing Conference held on December 18.
Another domestic car company "resurrection"
At the same time, Lu Qun, chairman of Qiantu Automobile, also said that the company's K20 will be officially listed in 2022.
In addition, Lu Qun also revealed that the first model of Future Auto, the K50, has resumed production and delivered to new users.
For a series of operations of the future car, many consumers may have some hair, the future car is from where the car brand jumped out, how to suddenly announce the new car off the line?
In fact, Qiantu Automobile is a new chinese car-making brand established as early as 2015, and the Qiantu K50 project prototype was unveiled at the Shanghai Auto Show in April of the same year.
Moreover, in 2018, the future K50 of The Future Automobile was mass-produced off the production line, and now it is actually resuming production.
So, what happened to Qiantu Automobile during this period, causing the company to temporarily stop production of Qiandi K50 and just "resurrect" after a long period of silence in the domestic new energy vehicle market?
Annual sales are only 131 units
Starting with the future K50, as the company's first model, the future K50 attracted great attention from inside and outside the industry with its supercar-like design that year.
However, in addition to the bright appearance of this sports car, the future K50 is not outstanding, and the price is very expensive.
The author understands that in 2018, the future K50 was listed, and the price after the subsidy was still as high as 686,800 yuan, which was almost the most expensive domestic car in China at that time.
In addition, the domestic new energy vehicle market has not yet fully exploded, so this too niche model has not brought considerable benefits to the future car.
It is reported that the future K50 only sold 131 vehicles a year, and finally could only end dismal. It should be noted that this is not the only factor in the silence of the future car, in addition to the poor product sales, the company's burning speed has also led to the popularity of the future car being quickly overtaken by new domestic car-making forces such as Weilai and Xiaopeng.
Employees have been miserable due to lack of money
Public information shows that the parent company of Future Automobile is Great Wall Huaguan, and Future Automobile has been the parent company for continuous blood transfusion.
As we all know, the field of new energy vehicles is compared to the financial strength at the beginning, and while Weilai and the ideal burn money, the future car is no exception.
Moreover, affected by the poor sales of mass production vehicles, Great Wall Huaguan also fell into a financial crisis, and the company not only burned out more than 2 billion yuan of funds raised, but also fell into long-term losses after 2015.
The parent company's capital chain is under pressure, and the future car naturally loses its dependence, not only does it not have excess funds to continue to invest in new car production, but also negative news continues.
For example, arrears of employee wages, arrears of supplier debts, etc., more surprisingly, Future Auto also asked some employees to use personal information to help the company handle credit.
It can be seen that the future of the car has indeed come to an end, and in 2020, it will be unsurprisingly empty.
However, seeing that the current field of new energy vehicles is becoming more and more hot, Future Automobile or Great Wall Huaguan is not willing to give up.
However, today is different from the past, The Future Automobile has long lost its first-mover advantage, and although the current domestic new energy vehicle market has broad prospects, the competition is far more fierce than it was at the beginning.
In addition to new car-making forces such as Weilai and Xiaopeng, domestic traditional car-making giants such as Geely, BYD and SAIC Motor are also increasing their layout for new energy business.
Leaving aside these Local Chinese companies, Tesla, the world's largest new energy vehicle manufacturer, is also eyeing the Chinese market.
Write at the end
In this complicated situation, the author does not think that the future of the car can be smoothly "resurrected", after all, this brand has no popularity, the second has no core competitiveness, and the third is more pre-convicted.
Compared with such a brand, the author is more inclined to insist on Faraday Future and Jia Yueting for several years in order to realize the dream of building a car.
Of course, there is no absolute in the world, and perhaps the future of the car is indeed unlimited, and it has a firm foothold in the fiercely competitive new energy market.