April 15 news, recently Qiantu Automobile officially released the Qiantu K50 "T round financing customized version" model, the new car will be mainly for T round financing object Tsinghua alumni, and will open customized services.
From the appearance point of view, the new car still follows the exterior design of the previous K50 model, with a low body and a wide body shape, and the combat atmosphere is full. The whole car will continue to use aluminum alloy body frame, the body has a large number of carbon fiber materials, so it has also been crowned "domestic McLaren" title.
The exterior of the "T Round Financing Customized Edition" model adopts a large number of purple embellishments, which is also the main color of Tsinghua University, and the exclusive logo of the body "RT", which represents the acronym of ROUND-T (T Round Investment), in order to pay tribute to Tsinghua investors. It is worth mentioning that Lu Qun, the founder of Future Automobile, graduated from Tsinghua University and has a bachelor's degree in automotive engineering.
The overall styling layout of the interior of the new car is also basically the same as that of the ordinary version of the K50, the central control is equipped with a large longitudinal touch display, and the driver is equipped with a full LCD instrument and an up-down flat-bottom movement steering wheel. Compared with the outside of the car, the purple element in the car is more widely used, and the passenger side will also provide a one-to-one customized design of "student number + name plate".
The new car does not announce the power and endurance parameters. For reference, the normal version of the K50 model NEDC has a battery life of 380km, an acceleration time of 0-100km/h of 4.6 seconds, and a price of 686,800 yuan.
Regarding the future car, some people may have heard of the relevant history of this brand. The parent company of Qiantu Automobile is Great Wall Huaguan, which was originally an independent automobile design company and vehicle development solution supplier, but officially announced the construction of vehicles in 2015 and became the third enterprise in China to obtain the qualification for the production of new energy passenger cars.
Thanks to its own strong background, Qiantu Automobile burned money madly in the process of car building, but Great Wall Huaguan underestimated the burning speed of Qiantu Automobile, and the 2 billion yuan of funds were all burned out in only one year, and the company also suffered losses year after year, and the founder and chairman Lu Qun was also listed by the court as a restricted high-spender due to debt.
The failure of the future car is not unrelated to its positioning. As the first model of Qiantu Automobile, the status of pure electric sports car is too niche and the price is high. At the same time, the endurance and power level of chicken ribs are also difficult to link with the real "super run". The data shows that the future K50 has only sold more than 200 units so far.
Even around 2020, there was news that new cars were sold at a 50% discount on the Internet, selling only more than 300,000 yuan. But even so, the new car is still unpopular, and many experience stores and delivery centers in Qiantu Automobile's domestic country have also been shut down.
However, just when people thought that the representative of this once stunning domestic new energy sports car withdrew from the historical stage, The Future Automobile returned to people's vision through a message.
In December last year, Qiantu Automobile suddenly posted the content of "I am back again" on major social media, followed by the release of the planning conference and delivery ceremony of The Suzhou factory of Qiantu Automobile, as well as the cooperation with Beijing Jingang to reach a meta-universe event. At the same time, Qiantu Automobile also announced that its second mass-produced car, the Qiantu K20, will be officially listed this year and laid out in overseas markets.
Nowadays, with the release of the new K50 customized version and the promotion of the T round of financing, this once-close new power brand has a great sense of "resurrection". At present, Future Auto continues to develop products that are more suitable for the needs of mass consumers, so as to gain more favor from the capital market, but in today's market where new energy vehicles are long-lived, how easy is the road to resurrection?
The timing of the development of new energy vehicles is fleeting. In the past 5 years, Weilai has seized the opportunity to stand in the high-end market, which is very close to the future; the ideal continues to polish its own products to meet the market demand, and it will soon realize the ideal; only the future that was the first to start is still uncertain.