In March, the domestic passenger car sales ranking has come out, and Wuling Hongguang MINIEV has once again won the sales championship, with sales exceeding 40,000 vehicles, which is enviable, and it also shows that the mini car market is hot. Changan Automobile also plans to join this market, its first mini car Changan LUMIN or will be officially unveiled on April 22, Chinese name is called "glutinous corn", recently, in fact, the car has also been exposed. It can be seen that the competition in China's micro-electric vehicle market is still upgrading, will the arrival of this car be a new choice?
In terms of appearance, from the pictures released by the official, the overall style is cute and stylish, the headlights on the front face adopt a circular design, and the contour of the body is relatively rounded. The body lines on the side are relatively simple, the wheel hub style is more cute, the roof is suspended roof, and the door handle is hidden design, which looks more fashionable. The tail light also adopts a circular design, the appearance of the whole car is more fashionable and young, this sense of cuteness is more in line with the aesthetics of female consumers, in other words, this design has a certain restriction on the market share of this car.
In terms of interior, according to the pictures currently exposed, the interior of Changan LUMIN is not only equipped with a full LCD dashboard, but also equipped with a large-sized central control screen, and the steering wheel style is also more sporty and fashionable. The air conditioner outlet adopts a penetrating design, and the interior color is also a multi-color mix, and the interior of the vehicle has both a sense of fashion and a sense of technology.
But one thing has to be said that the market facing this car directly determines its cost, so this car may disappoint many consumers in terms of materials. After all, the car's battery cost pressure is larger, if the pricing is too high, it will inevitably affect sales.
Changan LUMIN's length, width and height are 3270 * 1700 * 1545 (mm), the wheelbase is 1980mm, its body size and wheelbase in this class of models are relatively outstanding, more than the Wuling Hongguang MINIEV body size and wheelbase, in terms of space does have a certain competitiveness. But after all, it is limited by the level, and even if its spatial performance is better, it cannot have the spatial performance of the level.
In terms of power, the maximum output power of the motor equipped with Changan LUMIN is 30kW, which is stronger than the Wuling Hongguang MINIEV power, and the battery will use the lithium iron phosphate battery of Zhongxin Airlines, and the endurance will have two versions, namely 155km and 210km, and the endurance can also be seen that the cost of the car is suppressed. Although the endurance is stronger than the Hongguang MINI EV, the parameter overflow is also more limited, so the endurance decreases with a long period of use, and the endurance problem of the car is a pain point that cannot be avoided.
summary:
At present, the domestic mini car market is relatively hot, Wuling Hongguang MINIEV has won the sales championship throne many times, the market demand for this kind of car is still relatively large, this mini car is economical and practical, and parking is also more convenient, is a good choice for transportation. Nowadays, more and more car companies have entered the field of mini cars, such as the QQ ice cream series models launched by Chery, which have also achieved good sales after listing, and Changan Automobile has chosen to enter at this time, because there is no need to prove the market demand for this kind of car, after all, other car companies have already proved it. What kind of performance it will have, you may wish to look forward to it together.
Changan LUMIN's design has distinct personalized characteristics, coupled with the good market prospects of mini cars, in theory, its market sentiment value should be relatively good. But under the suppression of the sales of Hongguang MINI EV, can Changan LUMIN achieve its wish? Presumably many people will have this kind of doubt, after all, the sales of the former make it form its own aura, so Changan LUMIN wants to compete for market share in this environment is obviously a bit reluctant.