Like the departure a year ago, the return of The Future Car did not cause waves in the automotive circle. Despite the large number of players, the track of smart electric vehicles, from the current situation, is still too tempting. A few days ago, the future car officially released a poster with the words "I haven't seen you for a long time, I'm back again", "I'm young and energetic", "give yourself a flag, I want to work hard" and so on. In this way, he proved that he had returned to the automotive circle.
When it comes to the future, perhaps most people are not strangers. Founded in 2015, Qiantu Automobile is a passenger car manufacturer with new energy vehicles as the core, and its parent company is Great Wall Huaguan. The first model, the Mirai K50, was independently designed, developed and manufactured by Qiantu Automobile and positioned as a high-performance electric sports car.
People go to the empty building for a year
The birth of Qiantu Automobile can be said to be a combination of "time and place", born in the outlet where new energy vehicles are vigorously promoted, born in China with the rapid development of new energy, as a wholly-owned subsidiary of Great Wall Huaguan, Qiantu Automobile has received the greatest support from the parent company.
As a result, Qiantu Automobile has become the sixth enterprise to obtain a double "quasi-birth certificate" from the National Development and Reform Commission and the Ministry of Industry and Information Technology after BAIC New Energy, Yundu Automobile, Jiangling Motors, Zhidou Automobile and Changjiang Automobile. It should have had a bright future, but at the time it was questioned, whether the future car had a future?
The reason is that at that time, consumers' acceptance of pure electric vehicles was not high, and the models produced in the future were too niche and too expensive. When other new forces have chosen the mainstream market market with product pricing of 200,000-500,000 yuan, Qiantu Automobile chose to start with pure electric supercar, with the official guidance price of 754,300 yuan and the price after subsidies being 686,800 yuan.
It is also true that within a year and a half of the market, the cumulative sales of the future K50 are only 131 units. Moreover, when the future K50 is officially delivered to the owner, the owner feedback, in addition to the eye-catching leather bag, whether it is the comprehensive mileage, driving texture, or the comprehensive performance of intelligent and other dimensions, can only be described as disappointed and bad.
In February 2019, its parent company Great Wall Huaguan was exploded, and there was a serious arrears of wages and supplier payments. At that time, the future official replied, "The company does have problems in terms of funds, but it does not affect the payment of employee salaries." But soon after being punched in the face, at the end of 2019, the future and its parent company Great Wall Huaguan appeared "thunderstorm", and the situation of arrears of employee wages continued to intensify. Under the vicious circle, in November 2020, the capital chain was completely broken, the country's first experience store in Sanlitun, Beijing, was closed, and the delivery center in Jingang Automobile Park was empty.
Comeback
In 2021, when new energy vehicles are growing against the market, the signs of Future Auto's "return to the light" and whether it is ready to grab market share are ready, so far, Future Auto does not seem to have said goodbye to this.
Can the future car "return to the light", I think it is possible. In recent years, it is not difficult to find that the domestic new energy vehicle market ushered in explosive growth, not only the change of traditional brands, but also the rise of many new energy brands, according to the Data of the China Passenger Vehicle Association (Accumen Association), the retail sales of new energy passenger cars in November were 378,000 units, an increase of 122.3% year-on-year, an increase of 19.4% month-on-month; the cumulative sales of 2.514 million vehicles in 1-11 months, an increase of 178.3% year-on-year, looking at the sales of the entire new energy vehicle market, Sales continue to rise, which can reflect consumers' recognition of new energy vehicles.
In addition, backed by the parent company Great Wall Huaguan Future Automobile, in the design of the vehicle and vehicle engineering field has thirteen years of business accumulation, its team contains a wealth of technical personnel and mature system, for the manufacture of vehicles have quality assurance, it can be said that the production base of Future Automobile has a strong core capability. The future automobile welding workshop covers a total area of 18974 square meters, with 131 sets of process equipment, the workshop has achieved high automation, high flexibility of the production requirements, although most of the workshops in Suzhou factory in Jiangsu are currently in a state of shutdown, but I believe that only fresh blood input, turning over is still possible.
In this "new energy elimination race", there are also many new energy vehicle companies such as Byton and Sailin, and there are many problems to be solved if the future car wants to come back. Indeed, in this era of science and technology, some novel functions will be sought after by many consumers, but "PPT" car-making who will, the real landing is very difficult, it can be said that in the face of mass production of the "PPT" blowing the sky is just the concept of pie painting, and for some of the new forces engaged in "scams" car-making, the false prosperity of the current fall can be seen.
Write at the end
For the exit of the previous Future Automobile, The Future Automobile has encountered all the problems encountered by the new forces of car-making, the core technology is weak, the positioning is not clear or wrong, and a large amount of manpower and material resources are spent on the modeling, body, and acceleration, and it is not distinguished from the traditional car companies in the true sense. These mines have been stepped on by the future.
Now want to re-enter the game, these problems must be solved one by one, after all, the future of the car wants the future, is the need for money, if these problems still exist, financing is a problem, can not win the love of consumers is even more difficult. However, it is difficult to say whether the back is "immeasurable" or "the future is not bright".
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