Author 丨 Du Yuxin
Responsible editor 丨 Cui Liwen
Edit 丨 Chic
Market Overview: It is not easy for a brand to withdraw from the Chinese market, but facts have also proved that in today's competitive situation, it is not easy for foreign brands to take a step forward.
Compared with the gradual increase in china's new car brands, the number of foreign brands has decreased, and at the beginning of this month, the outside world reported the delisting of Acura, and from its sales data, Acura is invariably at the bottom.
In fact, the sales list of foreign brands can be seen as a list of foreign brands withdrawing from the Chinese market. 30 brands, single-month sales of 40,000+ can be regarded as first-line brands, about 10 or so of foreign brands; single-month sales of 5,000-20,000 can be regarded as second-tier brands, about 10 or so, market expansion is more difficult; and less than 5,000 can be regarded as third-line brands, their brand image, value, etc., basically with the "Matthew effect" and gradually lower, and finally weak voice, can not adapt to the rapid development of the Chinese market, exit is an inevitable trend.
Striving for monthly sales of 5,000 vehicles is a goal that third-tier brands must set for a long time, otherwise it will slowly fade out of the consumer's sight like Renault, Fiat and Suzuki (now renamed Yaoling Motors) that were still on the list, so will the next step in the footsteps of DS, Jeep and Infiniti?
