With the impact of the epidemic and the lack of cores, the knockout race in the automobile market has also begun to accelerate, and the reshuffle of the automobile market has begun to accelerate. In addition, problems such as consumption upgrading and customer rejuvenation are also waiting for car companies to break the situation. But the crisis is also an opportunity, the market reshuffle is also an important opportunity period for brand development, Beijing Hyundai, which has worked hard to practice "internal strength", has reached the "harvest period" in terms of brand image layout.
Under the promotion of the brand HSMART+ strategy, Beijing Hyundai has laid the direction of brand development with wisdom + environmental protection, wisdom + interconnection, wisdom + freedom, and driven the transformation of brand image from the perspective of technology. With the launch of products equipped with new technologies, Beijing Hyundai's brand strategy development has made a breakthrough.
The i-GMP platform drives product competitiveness
Technology drive is not a simple slogan, is a test of the technical heritage of car companies, as the world's five major car companies of hyundai, in terms of technology accumulation or have great advantages, backed by hyundai cars Beijing Hyundai, in terms of technology has opened its own leap road.
Among the core technologies of the brand, the most important is the emergence of i-GMP, the platform greatly improves production efficiency and quality reliability, and also improves the research and development efficiency of new cars in disguise. At the same time, the platform also has five core advantages: more friendly design, safer collision, better energy efficiency, more sporty handling, and more comfortable space.
The i-GMP platform adopts the design characteristics of short front suspension, long wheelbase, long rear suspension and low center of gravity, which also makes the products based on the platform have stronger advantages in space and handling, and at the same time, the optimization of the engine compartment makes the vehicle center of gravity further centered, and it also has more playability in handling.
At the same time, in terms of safety, the i-GMP platform also has many innovations, the new configuration of the body skeleton structure, the use of a large number of hot stamping processes, body strength and curb weight have been upgraded, and the front engine compartment also uses energy absorption design, can maximize the dispersion of the body absorption of the impact force, to ensure the safety of cockpit passengers.
In terms of chassis design, the i-GMP platform also performs sinking treatment for the engine compartment, seat position, cabin floor, trunk and other positions to reduce the weight of the car, and also adjusts the geometry of the front and rear suspensions to improve the response speed and stability of the control.
Intelligent technology leads the CVVD technology to break the game
In terms of power, Beijing Hyundai has also achieved a breakthrough in technology, the world's first CVVD continuous variable valve duration technology, by controlling the opening and closing size and duration of the valve, can flexibly adjust the compression ratio of the engine between 4:1 and 10.5:1, in order to obtain the best performance and fuel efficiency, and the effect of variable compression can achieve the effect of atkinson, Otto, Miller three power cycles, proper power "black technology".
In addition, in terms of technology configuration, Beijing Hyundai also has quite good achievements, and the 3.0 intelligent network connection system launched by Baidu has been popularized in its products, and the open intelligent architecture can allow users to enjoy a more comprehensive intelligent life experience.
In terms of intelligent security, the Hyundai SmartSense "Mind-In-One" safety system launched by Beijing Hyundai has covered its mainstream models, and the system covers a number of ADAS intelligent safety functions, which has reached the L2+ level, which is a very competitive advantage in the same level of models.
Conclusion: Under the guidance of brand strategy development, Beijing Hyundai continuously implements technology, optimizes products, continues to promote brand renewal, and continuously optimizes the brand, market system, dealer management, etc., which jointly helps the continuous upgrading of Beijing Hyundai brand.