The market competition is fierce, in order to retain more old users and open up more new users, the 4S stores of major automobile brands will give certain subsidies to consumers who come to the store to replace new cars, which is often referred to as "replacement subsidies".
So what exactly is going on with this replacement subsidy? The author would simply say two words:
After you sell the old car to the 4S shop, in addition to selling the old car you can get a part of the money, the 4S shop will give you some extra money, which is the replacement subsidy. For example, if your old car is sold to a 4S shop, it will collect 50,000 yuan, and the 4S shop will give you another 5,000 yuan on top of 50,000 yuan, and you can get 55,000 yuan. If it is not an outrageous bid by a second-hand car dealer, in general, replacing a new car in a 4S shop is a deal that only makes money and does not lose money.
In view of the fact that the "replacement subsidy" policy of 4S stores is not transparent, the sales consultants of 4S stores will not be clear for a while and a half, so many people do not understand this policy. Just so, the author here has the information flowing out from the inside of the 4S store, including the replacement subsidy policy of SAIC Volkswagen, GAC Toyota, Cadillac, audi, and see how much can you make up for your car to go to the 4S store?
SAIC Volkswagen
The weight of the Volkswagen brand in the hearts of the Chinese people is well understood, the streets and alleys are everywhere, its Tiguan, Langyi, Passat, Tuang, Tuyue that are quite hot in the market car series, as long as the 4S shop has a car, it is basically not worried about selling. So what about their replacement subsidies? Specifically.
Among them, the Tuang car system and Lingdu, Langyi PLUS, Tujiao, their replacement subsidies are the least, 4,000 yuan; the basic replacement of the Tiguan car system and the Passat car system is 5,000 yuan, which is at the middle level; as for Tuyue, it has 6,000 yuan.
It is worth mentioning Hui Ang and Wei Ran, whose basic replacement subsidies are 9,000 yuan and 8,000 yuan respectively. More interesting is Weiran, in addition to the basic replacement, it also enjoys the replacement subsidy of 10,000 yuan. In short, the replacement of the old Weiran with the new Weiran can get a subsidy of 18,000 yuan.
Why is the replacement subsidy of Tiguan, Langyi and Passat low, and the replacement subsidy of Hui Ang and Weiran is high? It is mainly related to the popularity of the model.
GAC Toyota
GAC Toyota's sales are not a joke, its Leiling, Camry, Highlander are all responsible for sales, and GAC Toyota's car sales are good, the key retention rate is still high, so this has led to its model replacement subsidies are not high.
Leiling, Lingshang, Camry gasoline version, Velanda gasoline version of the two-wheel drive, their basic replacement is worth 1000 yuan gift package; Camry dual engine, Velanda dual engine is 2000 yuan gift package; Veranda gasoline version four-wheel drive and Velanda double engine four-wheel drive, their basic replacement subsidies are 3000 yuan package and 4000 yuan package, respectively. Note: GAC Toyota's basic replacement does not have cash subsidies, basically all are gift package subsidies. According to this set of rules, it is estimated that the gift package is also based on maintenance man-hour coupons and other car maintenance coupons.
In addition, if you are the replacement of this brand, then GAC Toyota also has a replacement subsidy of 2,000 yuan. I have to admit that the car sells well and the retention rate is high.
Cadillac
Cadillac sells fewer models in China, and there are only a few tosses and turns, so it is quite easy to understand how its replacement subsidy is.
Specifically, cadillac CT6, XT5, XT6, the flagship models of such cars and SUVs, their basic replacement and this product replacement subsidy amount are 5,000 yuan cash equivalent membership points. As for CT4, CT5, XT4, their replacement subsidy amount is slightly lower, and the basic replacement and this product replacement amount are 3,000 yuan cash equivalent membership services respectively.
It is worth mentioning that Cadillac's brand replacement service not only includes Cadillac itself, but also Buick and Chevrolet, which is still quite humane.
Audi
Audi's replacement subsidy policy is interesting. The first is that its basic replacement subsidy is low, whether it is a domestic Audi or an imported Audi; whether it is an entry-level Audi Q2L, or the most graded S8L, all 1,000 yuan, it seems that Audi is also not worried about selling.
Secondly, in addition to the basic replacement, Audi also has this product replacement. The subsidy amount of China's domestic Q2L, A3L, Q3L and other car series is 3000 yuan; the subsidy amount of domestic A4L, Q5L car series and imported A4/A5/S5 is 5000 yuan; the subsidy amount of domestic A6L, e-tron, imported A7, S7, A6 is 7000 yuan. If it is imported A8L, S8L, Q8, R8 and other top luxury cars, then their replacement subsidies for this product are 9,000 yuan.
Finally, in addition to the basic replacement and the replacement of this product, Audi also has a competitive product replacement, and its subsidy amount is 2500 yuan. According to Audi itself, all owners of a series of luxury brands such as Mercedes-Benz, BMW, Cadillac, Volvo, Lexus, Jaguar Land Rover, Lincoln, Acura, Infiniti, Tesla and so on can enjoy this policy when they buy new Audi cars.
Summary: The above is the replacement subsidy policy of SAIC Volkswagen, GAC Toyota, Cadillac, Audi, and the four brands, see how much the replacement subsidy your car finally enjoys? Finally, I still have to remind everyone that because the replacement subsidy of 4S stores sometimes changes with the change of quarters and years, so when you go to the 4S store to replace new cars, you must find a staff member to understand clearly. (Text/Uvision Auto Forward)
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