New energy vehicles have been developing in China for more than a decade, but they have never blossomed like today.
New smart electric vehicle brands such as Sharon, Light Orange Era, and Feifan have suddenly emerged, and Xiaopeng, Nezha, Hechuang, Lantu, etc. have also released new models. Smart electric vehicle tracks are becoming increasingly congested. At the same time, the consumption boom of new energy vehicles is also unprecedentedly high. In October this year, the market penetration rate of new energy vehicles rose to 16%, and the penetration rate of independent brand new energy was as high as 36%, compared with less than 1% ten years ago.
From the perspective of the overall economic development trend, new car manufacturing is a strategic industry full of prospects, and the soaring market value has become the norm, in addition to the continuous policy benefits, it is also accompanied by the influx of massive capital and players. At the same time, the Internet, real estate, home appliance companies, technology companies, etc. have accelerated their cross-border entry into the field of car manufacturing. There are many signs that smart electric vehicles are on the eve of the outbreak.
Looking at the past development, most of the earliest batch of new energy vehicles simply replaced the car engine transmission with batteries and motors, appearing in the image of "oil to electricity", which was quite motivated by subsidies. Product sales mainly flow to online car-hailing and time-sharing rental companies, and private consumption and commercial closed loops cannot be established, nor can we talk about user services.
With the release of relevant policies in 2015, a number of new independent car manufacturers have risen from the ground. However, the low market acceptance and the change of financing environment in the early stage have made this group of enterprises experience a cruel elimination game. At this stage, car manufacturers mainly emphasize performance such as endurance and acceleration, but they are not clear in the business model, and it is the norm to rely on "burning money to survive".
By 2018, the overall auto market entered a negative growth cycle, but the new energy segment grew against the trend. Driven by technological progress, cost reduction, subsidy decline, financing recovery and other factors, new energy consumption has gradually ushered in marketization, and people have begun to face the true value of new energy vehicles.
During this period, there are many enterprises that have stepped into the car industry, and most of them have appeared in the mode of cross-border car manufacturing, and Hechuang, Zhiji, Changan Avita, Jidu, etc., have the support of many partners. This year, there are also many cross-border influx of technology companies, such as Xiaomi, Foxconn, Apple, Sony and so on. Cross-border cooperation is the trend of the times.
Pure electric intelligent cars have entered the mode competition period
If the new energy vehicles of ten years ago were only passive products driven by subsidy policies, then independent car-making enterprises such as "Wei Xiaoliwei" that appeared around 2014 were the first wave of new car-making forces in the true sense. Now more multi-identity players participate in cross-border car building, which can be regarded as the second wave.
The characteristics of car manufacturers at each stage are also different. The first batch of old players mainly rely on the product differences between electric vehicles and traditional cars to gain attention, but the companies are in a state of going it alone. The second wave is characterized by cross-border integration and cooperation and co-creation, and the products are more prominently intelligent on the basis of electrification. New brands are no longer simply distinguished by tradition or new forces.
Multi-party alliance has become a prominent feature of the new wave of car-making fever. Its main logic is that intelligent electric vehicles are not only means of transportation, it is a future-oriented mobile intelligent space, a port linking all things, and a comprehensive product that requires a variety of formats to be integrated. This is doomed to be difficult to go alone to build a car.
Collaboration can bring great benefits. Traditional car companies rely on their advantages in manufacturing and engineering quality and quality control, Internet companies rely on big data, user thinking and other advantages, and technology companies rely on software advantages such as AI and automation to complement each other's advantages in order to efficiently create an advanced intelligent mobile space.
Some industry views point out that the current car manufacturing is no longer a question of whether technology can be achieved, but who the technology serves, how to carry out services, and how to bring users value-added value higher than the product itself.
Building a smart car ecology around users is the common pursuit of smart electric vehicles. The model created by collaborators with diverse identities best meets this goal. Hechuang Automobile, which grew up under this logic, takes intelligence, technology, trend, social and immersive experience as the keywords of its car-making concept, which is based on the judgment of the fundamental development goal of intelligent electric vehicles.
As early as three years ago, Hechuang Automobile embarked on the road of multi-party cooperation and win-win cooperation to promote the development of electric vehicles. The shareholders of Hechuang include Pearl River Investment Management, GUANGZHOU AUTOMOBILE Group and NIO Automobile, as the leaders in their respective fields, bring the creative new model background of Hechuang Automobile in a strong and collaborative way. Hechuang Automobile embarked on the road of asset-light development early, focusing on creating value for users from advanced technology and ultimate experience.
In this era of creating value for users, the competitive logic of the automotive industry has evolved from product competition to mode competition. Among the many new car manufacturers, Hechuang Automobile has taken the model as an important competitiveness and built it systematically since its birth, not only with a diversified shareholder structure, but also with innovative technology products, marketing methods with high social attributes, ecological construction of the whole industry chain, and a borderless new retail system. The advantages of the model of Co-creation are a big step ahead of the industry.
The co-creation of resources is the guarantee for the emergence of Hechuang Automobile
The model of Hechuang Automobile has been proven to be fruitful. At the Guangzhou Auto Show, Gen Z was attracted by the Z03, a smart and trend-leading intelligent pure electric vehicle model that brings the audience to the digital future dimension. In addition, Hechuang Automobile also brought two concept models independently developed and designed, the coupe Concept-S and the MPV Concept-M, showing the thinking on the advanced direction of pure electric intelligent vehicles.
Overall, the product matrix and booth layout of Hechuang Automobile give people a strong sense of technology and substitution, indicating that it is an entrance that can take people to the future life.
Cooperation and co-creation are the mainstream models of new car manufacturing at present, and Hechuang Automobile naturally comes with this model gene. Relying on the car-making strength of the GAC Automobile Department with the left hand and relying on the resource advantages of the Pearl River Investment Management in the whole scene and large transportation, Hechuang Automobile has formed a future-oriented technology, production, sales and service system of the whole value chain. The upcoming Hangzhou factory gives Hechuang Automobile a strong guarantee to achieve self-development and self-production in the production dimension, and the independent production line will inject the endogenous power of aggregation into the product.
Not only that, Hechuang Automobile adheres to the self-research route in intelligent technology, and the golden sign of the H-VIP intelligent driving interconnection system created has become the key to opening the all-scenario intelligence. The system has amazing performance in the three electric technology, intelligent driving assistance, intelligent voice interaction, and all-scenario vehicle ecological aggregation, including the upcoming 800KM battery with a high-power battery and intelligent voice control covering up to 99% after the OTA upgrade.
In order to provide a closed-loop intelligent experience of "people-vehicle-field", Hechuang Automobile has carried out multiple layouts to consolidate the foundation of intelligent ecology: cooperation with Yuanzhi Technology in the fields of vehicle-road collaboration and big data application; joint research and development center for intelligent networked vehicles with Shanghai Jiaotong University to test intelligent guidance, park parking, etc.; joint robot company Feixi Technology, chip head enterprise Horizon, and the well-known intelligent driving system development company MAXIEYE to develop artificial intelligence and automatic driving.
The advantageous resources of shareholders from Pearl River Investment Management also empower Hechuang Automobile in many aspects, such as more than 100 commercial real estate projects owned by Hopson Commercial, which can provide a wealth of offline user contacts for Hechuang Automobile.
Regarding the channel layout, Hechuang Automobile adopts a more flexible and efficient "new retail + generation operation" online and offline hybrid model, and users can experience products in the Hechuang APP and offline new retail channels, and the experience of car viewing, car purchase and car use is better.
The superposition and empowerment of multiple resources allows Hechuang Automobile to quickly lay out technology, ecology and services in the asset-light mode, which is a solid guarantee for Hechuang Automobile to be able to stand out in the current new car-making track.
Self-research + co-creation, the endogenous basis of the co-creation model
The rapid development of intelligent electric vehicles has made the existing automobile industry structure be replaced, and "intelligence + electrification" is unstoppable. What will smart electric vehicles bring? The "third space" of mobile life, digital carriers, ports of the "metaverse", "software-defined cars", and "user-defined cars" are still being explored. Some industry organizations predict that by 2030, auto companies may account for 50% of sales revenue from software.
As for the present, from the product level, the previous method of dividing the model category is not so important. From the perspective of experience, people are more concerned about the "soul" of the car, whether a car can bring interactive affinity and life growth. The commercial form of the future automobile is no longer simply selling cars, but based on iterative technology value-added services and user travel life consumption in all scenarios.
To achieve these visions, advanced models are always an endogenous foundation. For example, in key chips, software, etc., it is difficult for any traditional enterprise to rely on its own strength to develop, and while cooperating with technology companies, self-research in the field of integrated technology is a more secure model.
Although there are also car giants that try to develop the whole industry chain by themselves, this model limits the efficiency of transformation and greatly improves the upfront cost, resulting in insufficient focus on strategic transformation, and taking care of one or the other in software intelligence and user experience.
The Co-creation model is precisely the most stable and advanced model suitable for innovative enterprises, which can not only absorb a variety of leading resources, but more importantly, provide users with an experience port that is constantly open and innovative and iteratively evolved, rather than a closed boring experience of one-hammer trading.
Hechuang Z03 is a blockbuster work launched by Hechuang Automobile to open the door to future life. With the blessing of animation, e-sports, dimensional idols and other elements, Z03 has planted the seeds of intelligent technology in the hearts of a large number of Z generations, providing more potential user bases for Hechuang Automobile to move into the future.
This is the charm of the co-creation model, which means that it can continuously create new value experiences that exceed expectations for users, and provide richer business value forms for themselves and partners. Hechuang Automobile represents unlimited possibilities and will certainly be promising.