Produced by Radar Finance and | Wu Yanrui, editor| Deep Sea
Recently, Mr. Chen of Nanjing purchased Xiaopeng P7 new energy vehicles at the Xiaopeng Automobile store, paid a deposit of 5,000 yuan and signed a car purchase agreement. When picking up the car as agreed, it is notified that it is necessary to pay another fee outside the contract before picking up the car.
According to the store involved, all vehicles in the store were signed in accordance with the same "operation" (that is, the actual price paid plus higher than the contract price), and the sales staff would inform them in advance. But Mr. Chen said he did not know, no one told him this situation when he bought the car, and now he is raising the car at an additional price in addition to the contract. It is worth noting that the relevant staff of Xiaopeng Automobile also mentioned the issue of subsidies for new energy vehicles, and netizens believe that there may be a phenomenon of cheating.
In the end, Xiaopeng's official response said that this time it was a management mistake, did not explain the policy clearly, sincerely apologized for this, and urged the store to negotiate with the consumer to pick up the car according to the contract price.
Radar Finance noted that Xiaopeng Automobile, which was involved in the question of cheating and compensation, did not increase profits in the third quarter of this year, and its operating loss expanded to 1.803 billion yuan.
The owner of the car was temporarily increased in price, and the company responded that there were management problems
Recently, Jiangsu Television's "Zero Distance Help" program reported that Xiaopeng Automobile encountered additional price increases when consumers picked up their cars under the premise of signing a car purchase contract.
At the beginning of October 2021, Mr. Chen took a fancy to the new energy vehicle model of Xiaopeng P7 at the Sales Store of Xiaopeng Automobile in Nanjing and paid a deposit of 5,000 yuan. On October 23, Mr. Chen signed a sales contract after negotiating the price of the car with the sales staff.
In the car purchase agreement, the buyer of the vehicle is Mr. Chen, and the seller is Nanjing Xiaopeng Automobile Service Co., Ltd. The total price of the Xiaopeng P7 vehicle purchased by Mr. Chen is 279,650 yuan, including a deposit of 5,000 yuan. The final payment of the whole vehicle is 274650 yuan, and both the buyer and seller have sealed and signed.
On November 12, Mr. Chen went to the 4S shop to pick up the car as agreed, but the staff informed that he had to pay about 7,000 yuan more to pick up the car. To this end, Mr. Chen was kicked in the face to Xiaopeng sales supervisor, delivery supervisor, Xiaopeng Automobile customer service and other response problems.
Regarding the price increase, the vehicle delivery supervisor of Nanjing Xiaopeng Automobile Sales Service Co., Ltd. said: It is the sales staff who miscalculate the price, thinking that the total price exceeds 300,000 yuan and cannot get subsidies, but in fact, the total price of the vehicle does not reach 300,000 yuan. The store's sales supervisor said: All vehicles in the store are signed according to the same "operation" to sign the sale contract, and the sales staff will inform in advance.
On December 6, the day after the zero-distance report, the reporter went to the 4S store and still did not get a positive answer from the relevant person in charge, and after the reporter waited for a morning, he received a call from Cheng Weide, the regional public relations manager of Xiaopeng Automobile Jiangsu, Zhejiang and Shanghai. Cheng Wei said that this time it was a management mistake, and Xiaopeng Automobile apologized for the inconvenience caused to customers. At the same time, the Xiaopeng regional public relations manager told reporters that he had communicated with the store manager and would perform the contract according to the contract price.
On December 8, Xiaopeng responded that after verification, the store clerk did not clearly understand the relevant promotional policies in November during the communication process with customers, resulting in misunderstandings among customers, and in the follow-up processing process, they did not solve the problem for customers in time. In this regard, Xiaopeng Automobile sincerely apologized for the inconvenience and trouble caused to the customer. In the future, Xiaopeng Automobile will standardize the store sales and delivery process, strengthen the training of store personnel's professional knowledge, and bring better services to users from the sales end and delivery end.
Caught up in the "cheating" controversy
It is worth noting that in the above report, the sales director of the 4S store involved said that the increase in money to pick up the car involves the issue of state subsidies. He said that if the price of the whole vehicle exceeds 300,000, it will not be subsidized by the state, so the sales of cars here are first low contract prices, the price is controlled below 300,000; then the price is made up, in fact, the money paid by the owner is the original car payment, and there is no overcharging.
However, Mr. Chen said that the other party did not inform him of this situation when he bought the car, and no one mentioned the need for an additional price increase when picking up the car.
Some netizens believe that Xiaopeng Automobile's behavior is a fraud and should be severely punished.
At present, the national new energy subsidy policy is that pure electric vehicles with a price of no more than 300,000 yuan before subsidies can enjoy subsidies. Among them, the subsidy for models with a cruising range greater than or equal to 300km and less than 400km is 13,000 yuan, and the subsidy for models with a cruising range greater than or equal to 400km is 18,000 yuan, both of which are 20% lower than the subsidy standard in 2020.
In December 2021, in the newly issued "Nanjing New Energy Vehicle Promotion and Application Financial Subsidy Implementation Rules", new energy private cars can receive 35,000 yuan of subsidies per vehicle. It needs to be applied for quarterly, graded declaration, and private car subsidies are allocated to 4S stores.
In the official website of Xiaopeng Automobile, the comprehensive subsidy of Xiaopeng Automobile 670E is the national suggested retail price of 276,900 yuan, which is roughly equivalent to the amount of car purchased by Mr. Chen. At the same time, the official note said that the comprehensive car purchase subsidy is composed of the national new energy subsidy and the Xiaopeng manufacturer subsidy, and the specific subsidy amount depends on different models and different licensed entities.
Radar Finance found through the official website of Xiaopeng that the Xiaopeng P7 562 type, priced at 339,900 yuan, does not meet the national subsidy standards for new energy passenger cars.
In addition to being questioned by deception, Xiaopeng Motors has also been accused of treating users differently. Recently, a "Joint Statement of the Owner of Xiaopeng Automobile P7 480 km Endurance Reservation to Xiaopeng Automobile Refuse to Deliver the Vehicle" was circulated on the Internet. The statement includes that Xiaopeng Motors treats the predetermined orders of vehicles in the market differently, the P7 670 km endurance version order fully arranges the production and supply of vehicles, and the 480 version of the order is frozen and will not be equipped.
On December 8, the relevant person of Xiaopeng Automobile responded to the Shanghai Securities News reporter that due to the impact of the epidemic, the industry is facing an extreme shortage of lithium iron phosphate battery supply, which has also brought great uncertainty to the production of Xiaopeng P7 480E/N models, resulting in 480 model orders can not be delivered in time within the next timed expected delivery cycle, for which Xiaopeng apologizes.
According to the latest scheduling plan, Xiaopeng Automobile has sorted out the customers who are expected to have the risk of overdue, contacted customers one-on-one through the sales staff, informed the latest delivery forecast cycle (by the end of February next year at the latest), and at the same time understand the needs of customers, and assist customers with needs to complete the procedures for reassignment or cancellation.
According to a relevant person from Xiaopeng Automobile, the current expected delivery cycle of new orders for Xiaopeng P7 480E/N models is an average of 15 to 17 weeks. Xiaopeng Motors will step up information communication with supply chains at all levels to maximize the accuracy of the scheduling plan in order to give customers a more accurate estimated delivery cycle.
Operating losses widened again in the third quarter
The controversial P7 is the current flagship model of Xiaopeng Motors, accounting for about half of the company's total sales.
The company's November delivery data shows that Xiaopeng Automobile delivered 15,613 smart cars in November, of which 7,839 P7 smart vehicles were delivered.
Throughout the third quarter, Xiaopeng Automobile delivered a total of 26,666 units, and the P7 delivered 19,731 units in the same period, both of which showed a substantial increase from the previous quarter.
Xiaopeng mentioned in the third quarterly report that the substantial increase in automobile sales revenue year-on-year and quarter-on-month was mainly due to channel expansion and brand value improvement, resulting in an increase in automobile deliveries (especially P7).
The increase in delivery volumes led to an increase in revenue, while the cost of sales and operating expenses also increased, resulting in an increase in operating losses of RMB1.803 billion.
In the third quarter of 2021, Xiaopeng Automobile's operating income was 5.720 billion yuan, up 187.4% from the same period in 2020; the net loss was 1.595 billion yuan, and the loss widened again.
Note: This article is the original of Radar Finance (ID: leidacj). Unauthorized reproduction is prohibited.