Taking the standard construction as the guide, the resource advantages of the tea producing areas are transformed into industrial advantages, the word-of-mouth advantages are transformed into brand advantages, and the quality advantages are transformed into value advantages, so as to better promote the publicity of the tea industry.
On December 11th, the Tea Industry Standardization and Three Tea Integration Summit Forum and the First Five Annual Work Conference of the Provincial Tea Standardization Committee were held in Zhenghe, China. Experts, scholars and entrepreneurs from China gathered in Zhenghe to jointly explore new ideas for the integration of three teas, provide suggestions for the standardization of the tea industry, and promote the healthy and sustainable development of the white tea industry.
Jiang Shaofeng, vice president of the Cross-Strait Tea Industry Exchange Association, Yu Wenquan, member of the party leading group and vice mayor of the Nanping Municipal People's Government, and Huang Barong, secretary of the CPC Zhenghe County CPC Committee, delivered speeches respectively; the participants listened to the expert reports.
△ Jiang Shaofeng, vice president of the Cross-Strait Tea Industry Exchange Association
△ Yu Wenquan, member of the party group and vice mayor of Nanping Municipal People's Government
△ Huang Barong, secretary of the CPC Zhenghe County CPC Committee
Professor Sun Weijiang of Fujian Agriculture and Forestry University introduced in the theme report of "Standardization Boosts the High-quality Integration and Development of The White Tea Industry" on the booming white tea industry, the enlightenment of the development of the white tea industry, the improvement of the white tea standard system, and the basic research progress of white tea quality standards.
Sun Weijiang said that the development of the white tea industry is closely related to the establishment of standards, when faced with increasingly fierce competition in the white tea market, Zhenghe County tea industry continues to transform and upgrade, focusing on white tea, under the guidance of Zhenghe County tea industry leaders and management institutions stable and efficient, Zhenghe White Tea is developing with high quality.
△ Professor Sun Weijiang of Fujian Agriculture and Forestry University
What is the current basis and status of the tea industry? How should tea culture develop and evolve? How should the tea brand be built under the fusion of three teas? Guan Xi, deputy dean of the School of Economics and Management of Fujian Agriculture and Forestry University, answered the question in the theme report of "Fujian Tea Industry Brand Upgrading" and analyzed the four major imbalances caused by the development of multi-tea, diversified products and regional competition in the Fujian tea industry.
△ Guan Xi, vice dean of the School of Economics and Management of Fujian Agriculture and Forestry University
In recent years, Zhenghe County has vigorously developed the white tea industry, and through the production of standards, learning standards, and standards, the road to high-quality development of the Zhenghe white tea industry has become wider and wider. Under the joint witness of the guests, Su Feng, a professor-level senior agronomist of the Department of Agriculture and Rural Affairs of Fujian Province, released the group standard of "Zhenghe Gongfu Black Tea" and the enterprise standard of "Alpine White Tea" of Zhenghe Yungen Tea Industry.
Su Feng, professor-level senior agronomist of the Department of Agriculture and Rural Affairs of Fujian Province
Leaders attach importance to tea assistance, tea enterprise (people) innovation, cultural dissemination, and scientific and technological assistance, which makes the branding of Zhenghe white tea develop rapidly. This year is the opening year of China's "14th Five-Year Plan", and while the tea industry is striving to achieve high-quality development, it also shoulders the important mission of helping rural revitalization and achieving common prosperity. In this regard, Liu Shaowen, chairman of the Fujian Tea Industry Standardization Technical Committee, Chen Changsong, secretary and director of the Tea Research Institute of the Fujian Academy of Agricultural Sciences, Sun Weijiang, professor of Fujian Agriculture and Forestry University, Su Feng, professor-level senior agronomist of the Fujian Provincial Department of Agriculture and Rural Affairs, Shao Keping, general manager of Pinpinxiang Tea Industry, Non-hereditary inheritor of Zhenghe White Tea, Zhenghe Gongfu Black Tea, Executive Vice President of Zhenghe Tea Industry Association, and Chairman of Longhe Tea Industry Yang Fengwei in the face of new development requirements, how should Zhenghe tea industry practice the "three tea concept". How to achieve high-quality development with the help of standard construction and usher in a new development pattern will be discussed in depth, providing a reference for promoting the development of the government and white tea industry and making tea enterprises better and stronger.
At the fifth annual work meeting of the first session of the Fujian Tea Standard Committee held in the afternoon, Sun Weijiang, vice chairman and secretary general of the Fujian Tea Industry Standardization Technical Committee, made a summary of the work of 2021 and a report on the work plan for 2022, Deputy Secretary-General Chao Qianlin made a financial work report for 2021, Deputy Secretary-General Wang Binbin informed the local standards that have been established and proposed to be declared in 2021, and all the representatives deliberated on the work summary, work plan, and financial report and put forward opinions and suggestions and voted. At the same time, commendations for advanced units and individuals were also held.
A leaf enriches a people. The event was held in Zhenghe County, showing the remarkable achievements of the county's tea industry, improving the visibility and influence of the Zhenghe tea industry, and writing a new chapter in the development of Zhenghe County.
Editor-in-Charge / Ye Jie Duty Editorial Board Member / Tang Huiying