Jinggangshan City, Jiangxi Province, has always kept in mind General Secretary Xi Jinping's yin yin entrustment of "setting an example and bravely competing for the first", adhering to the concept of "red is the reddest, green is the greenest, and the best development", leveraging the public welfare fund of the central special lottery, based on its own red and green resource endowments, constantly strengthening the power, cohesion and vitality, enriching the connotation of rural tourism, leveraging the rural revitalization of the old revolutionary areas, realizing the transformation of "from red resources to red economy, from beautiful ecology to a better life", and effectively promoting the Jinggangshan Rural Revitalization Demonstration Zone. The construction of the common prosperity pilot zone in the old revolutionary area truly makes the central special lottery public welfare fund project landable, sustainable and promotable.
With the support of the central special lottery public welfare fund project, the Dalong Red Block of Dalong Village, Maoping Town, Jinggangshan City, Jiangxi Province, has a new look.
Strong power——
Leverage social input and change "red resources" into "red kinetic energy"
Relying on the deep red resources and good ecological resources such as the "Octagonal Tower" in Maoping Town, Jinggangshan City has planned and designed the construction project of the Red Brigade Integration Rural Revitalization Demonstration Zone with Maoping Town as the center to radiate Dalong, Bailu and other surrounding villages, with a central special lottery public welfare fund of 50 million yuan and a social capital of 275 million yuan. On the basis of the development of the original red resources, with the protection and restoration of the ruins, the construction of red villages and other means, to achieve scenic spots in series into pieces, to create a "Maoping red streamer", while vigorously implementing the "231" enrichment project, focusing on the development of yellow peach, kiwi fruit and other planting industries and agricultural products deep processing, so that tourists can enter, stay, help the town masses increase income.
"Now Maoping Village and Dalong Village have carried out scenic spot building and upgrading, various activities and formats have attracted popularity, and have driven the development of our surrounding homestays, tourists go to more places, stay longer, some live for half a month, many familiar customers say that we have new changes here every year, the experience is very good." Chen Ailing, the hostess of Mayuan Homestay in Maoping Town, expressed the common feelings of the masses. Chen Ailing returned from Guangdong to establish a homestay in 2017 to receive tourists from the village. Due to the shortage of beds, in just a few years, chen Ailing's homestay scale has grown from the first few beds to more than 70 beds now, and also solved the employment problem of 4 surrounding farmers.
560 students of Bixi Primary School in Jinggangshan City, Jiangxi Province, carried out red research activities at the Red Research and Practice Education Base in Maoping Village.
Jinggangshan City adheres to the deep integration of red education and training with agricultural tourism, agricultural experience and boutique homestays, and builds the Bailu Village Red Education District with 7 million yuan of central special lottery public welfare fund. Building a 500-meter water street along the Bailu River around the Red Education District can drive Bailu Cultural Tourism and local villagers to jointly invest 20 million yuan to develop 50 homestays; Luming Lake Scenic Area introduced Hesheng Agricultural Science and Technology Development Co., Ltd., invested more than 15 million yuan to develop "rice and shrimp co-cultivation", and drove local villagers to invest more than 3 million yuan to participate in building more than 10 homestays such as "Little Peach Homestay"; attracted Jiangxi Communications Vocational and Technical College to invest 3 million yuan to build a "red education base" based on ideological and political education in colleges and universities... The deep integration has enriched the connotation of rural tourism, introduced market players to activate rural areas and operate rural areas in accordance with market laws, and injected vitality into rural tourism.
The Pastoral Complex Project of Bailu Township, Jinggangshan City, Jiangxi Province, relies on the unique advantages of landscape and water to develop rural tourism and explore the sharing model of "enterprise + farmer".
Cohesion——
Consolidate the connection of interests and change "minority benefits" to "common benefits"
Xie Xiuhua, 56 years old, originally lived in a family of 4 living on 2 acres of rice and the income of his son's part-time work. After the construction of the Shanggutian Research and Tourism Base, she opened a brewery in front of her home with her excellent winemaking skills, with an annual income of nearly 40,000 yuan from selling wine, and also used her two idle houses to do a homestay with the company, plus a salary of 100 yuan a day for working in the base, and she could earn more than 20,000 yuan a year. "After the base is created, let me believe that the days will get better and better", Xie Xiuhua now has a smile on his face.
Idle houses, land, and mountains and forests are "real estate" in the hands of the masses, and when they are revitalized, they can become "living assets" for money. In the Bailu Red Tourism Demonstration Zone, villagers use idle houses to develop farmhouses, boutique homestays, and local specialties sales, and take shares in idle land management rights, etc., and dividends can be paid every year; in the Bailu Village Red Education Zone, the villagers will hand over the idle housing to The Bailu Cultural Tourism Decoration and Operation, and dividends will be distributed according to the occupancy rate, and there will be annual income; the Shanggutian Red Education Base will circulate the villagers' idle houses and farmland and forests with the standard of 300 yuan / mu of land per year and 1500-2000 yuan / building, and transform 58 homestays. There are 826 reception beds, and more than 10 kinds of formats such as the Folk Village History Museum, the Red Book House, the Tofu Workshop, the Craft Workshop, the Farming Experience Area, the Water Park, and the Mountain Buggy Track... Assets have lived, people's hearts have also lived, and more and more people have actively revitalized their "real estate" and participated in the development of the tourism industry.
At the beginning of the preparation of the Shanggutian Research Brigade Base, because of the incomprehension of the masses, there was a lot of resistance in the process of advancing. Xie Wenquan, 62, actively joined the joint venture homestay, took out two empty rooms in his home, and arranged 12 research beds. At the same time, according to their own strengths, they work as greening workers in the base. At the same time, he also actively mobilized his daughter-in-law Huang Jun, who was originally a migrant worker in Chongqing, to return to his hometown to work at the base, and Huang Jun was recruited to become a docent of the base with his excellent eloquence. "Being able to stay at home and take care of the children, take care of the family, and the salary is not lower than outside, I feel a sense of happiness." 」 As Huang Jun said, Xie Wenquan's family can increase their income by nearly 100,000 yuan per year in the base.
In accordance with the "sharing + complementary" cooperation model, the Luming Lake Pastoral Complex Project allows farmers to share the farm with idle housing, accounting for 49% of the shares, and the income is dividends according to 50%, which can drive the average income of local farmers to increase by more than 20,000 yuan; the Gutian Village Public Welfare Fund Project distributes the trainees to the farmers' homes in accordance with the "1 + 1 + X" that is, "company + village collective + farmer" operating mode, according to the standard subsidy of 45 yuan per trainee, the whole village can increase its annual income by 2 million yuan; the 3,000 mu of yellow peach industrial park in Maoping Town, with the "company + cooperative +." The business model of "base + farmer (poverty alleviation household)" absorbs 102 poverty alleviation households to invest in shares with funds and enjoy share dividends, so that the majority of farmers become shareholders and are closely linked with the industry.
Zhao Xiaotao, who has been out for many years, saw that the hometown environment was beautiful, the road became wider, the supporting facilities were complete, and the shores of Luming Lake became poetic, so he consulted with her husband, resolutely gave up going out to work, raised 1.5 million yuan from many parties, carefully built a "small peach homestay", became the boss at the doorstep, and became a "business card" for the development of rural tourism in Changfuqiao Village.
The Bailu Red Tourism Demonstration Zone Project, by leveraging social capital investment, enriches the tourism industry of Bailu, and radiates to drive surrounding villagers to participate in more than 10 homestays such as cultural tourism products, agricultural product sales, catering services and "Little Peach Homestay", so that villagers become bosses, and it is expected to increase more than 100 jobs;
More than 10 kinds of formats, such as red bookstore, tofu workshop, craft workshop, farming experience area, water park, mountain SUV track, etc., have provided a large number of entrepreneurship and employment opportunities for the local people, solved the employment problems of more than 100 people in Gutian Village and surrounding villages, and absorbed 68 people from 14 households. Letting farmers be bosses not only gathers the wisdom and strength of the masses, enriches the tourism industry, but also creates more entrepreneurship and employment opportunities to help farmers increase their income.
Vitality——
Promote mutual promotion and integration, and change "scenic tourism" to "global tourism"
The development of global tourism has brought about a great improvement in the appearance of the global environment, tourism quality and carrying capacity, which has brought more space and confidence to the development of rural tourism. It is to see this, Maoping Village poverty alleviation household Wu Dexiang actively joined the Yimu Research base to become a reception household, the original housing into a research and learning reception homestay, a time can receive 36 people to eat and sleep, "now a day can earn hundreds, and more and more people are willing to come to us, I believe it will be better in the future." Huang Hua, a young entrepreneur in Chayuan Ancient Village, is full of confidence in the changes in his hometown: "When I first came to Chayuan Ancient Village, the infrastructure of the whole village was relatively weak. Now, the road and the entire village environment have been improved, creating very good conditions for the development of tea source ancient village tourism, so that the whole village people have enjoyed the dividends brought by the public welfare fund project, and they are more willing to participate in rural social governance and build and develop their hometown. ”
Seeing the changes in the homeland and tasting the sweetness of tourism, the enthusiasm of the broad masses to participate in social governance and maintain the tourism environment is increasing.
Maoping Town manages the shops and merchants of Dalong Commercial Street, the owners of scenic homestays, and the reception households of study tours through the villagers' councils at the village and group levels, and incorporates the management and protection of the human settlement environment into the important scoring content of the business access and exit mechanism, so as to stimulate the endogenous motivation of the masses to participate in the management and protection of the human settlement environment with the connection of interests. With the active participation of the masses, the "three guarantees" responsibility system in front of the door has fallen into the life of every day, and everyone has developed good hygiene habits, established environmental awareness, and jointly maintained good environmental hygiene, so that the vast countryside is full of scenery and can be visited everywhere. In Maoping town alone, 5 villages have successfully created 5A, 4A and 3A rural tourism sites in Jiangxi Province, and Dalong Village and Shenshan Village have been selected into the list of "National Rural Tourism Key Villages". The town receives more than one million tourists every year.
From "standing and watching" to "taking the initiative to do", the masses and the tourism industry are integrating, the rural living environment is integrating with rural tourism, red training, study tours and other industries, global tourism is being realistic in Jinggang, and the vitality of rural revitalization is fully activated. (The author Liu Xin is the vice mayor of Jinggangshan Municipal People's Government of Jiangxi Province)
Source: China Rural Revitalization, No. 02, 2022