Focusing on the strategic development goal of building a "rural cultural tourism health care integration belt", shidao management area actively enriches the tourism industry, promotes the integration of the agricultural cultural tourism industry, and promotes the promotion of global tourism.
Since last year, the management area has relied on the 125-kilometer coastal sightseeing line, highlighted the differences in themes and functions, planned six tourism functional areas such as coastal leisure and health care area, marine ranch agglomeration area, fishing port cultural experience area, urban pro-sea entertainment area, new business cultivation area, and agricultural tourism expansion area, and connected more than 20 coastal scenic spots and beautiful villages through 4 bay areas and 6 streets to open up the "main artery" of global tourism.
Create a model area and tap the potential of rural revitalization
In the past year, the management area has focused on the six major systems of agricultural industry, rural industry, beautiful countryside, marine economy, ecological construction and brand building, and planned the whole district into three major sections of "modern agricultural leisure", "fisherman's style" and "modern agricultural ecological tourism", and implemented 31 key projects for new construction and upgrading of tourism. At present, 16 have been completed.
In order to revitalize rural tourism resources, the management area will integrate the existing 6 model areas of beautiful villages, 36 beautiful rural demonstration villages, 4 major marine ranches, and 4 scenic spots into leisure agriculture, rural tourism, rural e-commerce and other formats to form new formats and new models, and realize a variety of functional areas such as rural industry, farmers' life, and ecological protection. At present, the two model areas of Fisherman's Style and Taoyuanli are listed in the Weihai Municipal Model Area.
At the same time, in 2021, 2 provincial-level beautiful rural demonstration villages such as Nanyao and Gushanqian and 8 weihai municipal beautiful rural demonstration villages such as Louxia Village, Bahe Kongjia Village, Zhimen Village, Shilongshanqian Village, Fortress East Village, Ningjinsuo Village, Hexi Qiaojia Village and Keling Village have been built, and more than 80% of the total amount has been completed.
Strengthen tourism leadership and give play to the driving force of the project
With the goal of making the tourism industry bigger, stronger and more active, the Shidao Management Area continues to tap resource endowments and market potential, enrich the tourism industry, and promote the upgrading of scenic spots. Among them, the State Power Investment New Energy Science and Technology Museum was approved as a 3A-level scenic spot, the Dongxing Marine Ranch on Pigeon Island was rated as a national-level marine ranch, the Chishan Intangible Cultural Heritage Maker Center was rated as the city's first intangible cultural heritage tourism experience base, 2 provincial-level red research bases such as Gu Mu Former Residence, 9 provincial-level scenic villages such as Dongdun were added, the fisherman's style town was rated as the city's first provincial-level boutique cultural tourism town, and Ningjin Street was selected as Weihai's first national rural tourism key town.
In August 2021, Shandong Guoxin Cultural Tourism Development Group Co., Ltd. and Shidao Management District held a signing ceremony for the cooperation of the Shidao Rural Revitalization Project, in which the two sides will work together to build a typical demonstration area of marine culture on the Jiaodong Peninsula around the functions of cultural experience, health vacation, parent-child study, coastal recreation, modern agriculture, cold chain logistics and other functions, and help the comprehensive revitalization of the countryside.
In addition, through the introduction of industrial support measures, the management area introduced Lushang, CNBM and other strength capital, focusing on the south shore of Sanggou Bay and along WangjiaWan, planning to build 12 key cultural tourism projects with an investment of more than 4 billion yuan, focusing on promoting the Construction of China National Building Materials Whale Bei Cultural Tourism Fanjia Seagrass Bay Project and key industrial projects such as Dongyi Island Upgrading and Hongye Industrial Tourism, of which 6 key tourism projects such as Chishan Scenic Area Upgrading and Marina Blue Bay were listed as rongcheng municipal key projects.
"Add weight" to culture and shape brand influence
Promote "tourism culture", using 6 major promotion methods such as media, promotion meetings, and tourism companies, to enhance the exposure of scenic spots and the perception of tourists, and enhance the brand influence of Shidao. Through the release of various types of tourism-related information, more than 30 travel agencies have been attracted to Visit and Negotiate on Stone Island. More than 20 cultural tourism festivals such as the Rongcheng Rural Cultural Tourism Festival and fishermen's festival and the Hanfu Paper Umbrella Festival were held. Among them, during the "Eleventh" National Day holiday last year, chishan mountain scenic spot attracted a large number of group tourists by holding the "National Day Golden Week • Chishan Mountain Catching Meeting" activity, and achieved tourism income of more than 1 million yuan in 7 days.