On April 19, the press conference of the first National Albino Tea Industry Conference and the second Xianfeng White Tea Festival was held in Beijing to introduce the preparations and highlights of the conference.
The press conference disclosed that from April 25th to 27th, the first National Albino Tea Industry Conference and the second Xianfeng White Tea Festival will be held in Xianfeng, Hubei. The conference will release a new regional public brand of Xianfeng white tea, open a new journey for the development of Xianfeng white tea, and help China's albino tea industry take off.
△The scene of the press conference of the first National Albino Tea Industry Conference and the second Xianfeng White Tea Festival (Photo source: Beijing Tea Expo)
Countdown to the opening of the event
Multi-party cooperation to kick the "door"
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It is reported that the event was hosted by the China Association for the Promotion of International Agricultural Cooperation, China Tea Co., Ltd., and the Xianfeng County People's Government.
Liu Guicai, vice president of the Tea Industry Branch of the China Association for the Promotion of International Agricultural Cooperation, introduced the overall situation of the conference in detail. The conference will build a national albino tea production area exchange platform, invite the domestic tea industry, experts, scholars, leading enterprises to work together to explore the high-quality development path of the albino tea industry, the conference has a total of 1+6 main activities, namely the opening ceremony and the first Beijing 10,000 people to evaluate the tea invitational Xianfeng white tea special, the first national albino tea industry conference famous tea competition, the movie "Wuling Ballad" kick-off ceremony and other six supporting activities.
△ Liu Guicai, vice president of the Tea Industry Branch of the China Association for the Promotion of International Agricultural Cooperation, delivered a speech (Photo source: Beijing Tea Expo)
Wu Fei, member of the Party Committee and deputy general manager of China Tea Co., Ltd., explained the relevant work of China Tea Hubei to assist in the preparation of the conference and help the revitalization of Xianfeng countryside. Wu Fei pointed out that China Tea has established a brand-driven, industry-driven, and technology-driven model to help rural revitalization in long-term practice, and China Tea Hubei is positioned to produce high-quality Hubei specialty tea, and strive to build Xianfeng into a business card of Hubei tea industry and Chinese tea industry, hoping that all sectors of society can give more attention and support to this conference and Hubei tea industry.
△Wu Fei, member of the Party Committee and deputy general manager of China Tea Co., Ltd., delivered a speech (Photo source: Beijing Tea Expo)
Qin Zhengwei, magistrate of Xianfeng County People's Government, introduced the preparations for the conference, and invited people from all walks of life to attend the event, share Xianfeng's good tea, and create a better future. Qin Zhengwei said that Xianfeng aims at high quality, high quality and high level, and promotes the preparation of the conference activities in many aspects, one is to actively organize and hold a conference to tie up with tea and seek development, the second is to carefully plan and hold a grand event with tea as a medium and recommend Xianfeng, and the third is to provide meticulous service and make a grand event to meet friends with tea and linger.
△ Qin Zhengwei, head of Xianfeng County People's Government, delivered a speech (Photo source: Beijing Tea Expo)
The highlights of the event are numerous
Help the high-quality development of the tea industry
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Xianfeng white tea, shared by the world. The conference presented highlights such as prominent main line, rich content and profound connotation.
One main line in many forms
The event focused on promoting the high-quality development of China's albino tea industry and Xianfeng white tea, and further promoted the upgrading of the albino tea industry and expanded the brand influence of Xianfeng white tea through rich forms such as centralized signing ceremonies, symposiums, the launching ceremony of the movie "Wuling Ballad", and the exhibition and sale of special agricultural products.
The meaning is profound and does not stop at tea
In the Q&A session, Liu Shuwang, vice president of the Tea Industry Branch of the China Association for the Promotion of International Agricultural Cooperation, explained in detail the significance of the conference from the aspects of promoting industrial transformation, promoting the inheritance and innovation of tea culture, and coordinating regional economic development. Liu Shuwang said that since the central government proposed to win the battle against poverty in 2015, the former Ministry of Agriculture has injected more than 500 million yuan into Xianfeng County and implemented more than 100 development projects. In 2021, the Ministry of Agriculture and Rural Affairs identified 11 counties (districts and cities) including Xianfeng as the first batch of counties to be helped, and launched the implementation of the agricultural brand public welfare assistance action in poverty alleviation areas. Holding this conference in Xianfeng is also an important measure for the China Association for the Promotion of International Agricultural Cooperation to do a good job in the 20 key counties of the Ministry of Agriculture and Rural Affairs.
△ Liu Shuwang, vice president of the Tea Industry Branch of the China Association for the Promotion of International Agricultural Cooperation, delivered a speech (Photo source: Beijing Tea Expo)
Multi-faceted exploration to write a new chapter
Unlock new ideas for public brand building in the tea region. This conference will further develop the "brand-driven, industry-driven, technology-driven" Chinese tea rural revitalization model, innovate and establish a long-term institution of "enterprise + government + farmers + brand + sales", and at the same time, it will also release the Xianfeng white tea regional public brand Logo and slogan prize collection announcement to the public, crack the new code for the development of Xianfeng white tea brand in a multi-faceted exploration and collective efforts, and start a new tea regional public brand building method in various places.
△The scene of the press conference of the first National Albino Tea Industry Conference and the second Xianfeng White Tea Festival (Photo source: Beijing Tea Expo)
From April 25th to 27th, people from all walks of life are welcome to meet in Xianfeng and go to the event to appreciate the high-quality achievements of albino tea and white tea industry, witness the butterfly change of Xianfeng white tea public area brand, and promote the new development of Chinese tea to the world.
Editor-in-charge / Lin Jie
Editorial Board Member / Wang Miaorong