There is less than a month to go by in 2021, look at the completion of the sales target set by those car companies at the beginning of the year, after reading it, you will know that some car companies have set goals, some car companies that are not called goals, then bragging!
First of all, the one that can basically complete the target is absolutely BYD, which set a target of 750,000 vehicles at the beginning of the year, and as of November, 645,000 vehicles have been sold, with a target completion rate of 86%, and the probability of completing the target in December is very high.
Then there are the top three independent, the Great Wall has sold 1.119 million vehicles as of November, completing 75.1% of the annual target of 1.49 million vehicles, and it is estimated that there is no hope of completing the target, but more than 1.2 million vehicles should not be a big problem. Geely Automobile sold 1.169 million units as of November, completing 76.5% of the annual target of 1.53 million units, and it is hopeless to sell 1.3 million units. Changan Automobile has sold more than 2.12 million units by November, just one step away from the target of 2.15 million.
It can be seen that several mainstream independent brands have achieved good results this year, but another FAW Hongqi, which claims to be the only luxury brand of its own, has performed a lot of crotch pulling. FAW Hongqi set a target of 400,000 vehicles at the beginning of the year, and as of November, it had sold more than 265,000 vehicles, only 66.3% of the total, and 400,000 was definitely out of the game. Of course, this is not the only slot point, in addition to the unrealistic sales target, the high-end attributes of Hongqi have not been established, which is not a good omen for its future development.
Before the reform, FAW Hongqi sold badly and was also a big brother, and although the sales volume of Hongqi after the reform increased, it was a younger brother in front of mainstream independent brands such as the Great Wall, Changan, and Geely!
The brand's high-end attributes have not been achieved, and the sales volume is not satisfactory, FAW Hongqi may become the most disappointing independent brand this year!