Beijing News (reporter Chen Lu) On the afternoon of December 9, the Rong'an Kumquat high-speed rail brand special train debuted at Shanghai Hongqiao Station, and the "Liuzhou Rong'an Kumquat" high-speed rail train activity was held simultaneously. Led by the People's Government of Liuzhou City and rong'an county people's government in Guangxi, the event aims to deeply shape the regional public brand of Rong'an kumquat and promote the whole country.
On the afternoon of December 9, the Rong'an Kumquat high-speed rail brand special train debuted at Shanghai Hongqiao Station. Photo courtesy of the Agricultural and Rural Bureau of Rong'an County, Guangxi Zhuang Autonomous Region
On the passenger information screen of Shanghai Hongqiao High-speed Railway Station, a high-definition promotional map of Rong'an kumquat is put on the screen, the picture is clear, the exterior of the body of the brand high-speed rail is pasted with the color sticker of Rong'an kumquat, and the inside of the high-speed rail, table stickers, posters, headrest scarves, and glass door stickers all contain elements of Rong'an kumquat. The staff of the People's Government of Rong'an County said that the event was publicized through the LED media of the high-speed rail station in Jiangsu, Zhejiang and Shanghai, and the relevant content of Rong'an kumquat was released with the help of high-speed rail media, with the purpose of opening up the market popularity of Rong'an kumquat and promoting the sales of Rong'an kumquat.
On the passenger information screen of Shanghai Hongqiao High-speed Railway Station, LED publicity advertisements with Rong'an kumquat are placed. Photo courtesy of the Agricultural and Rural Bureau of Rong'an County, Guangxi Zhuang Autonomous Region
At three o'clock in the afternoon of the same day, the Guangxi Rong'an Kumquat brand special train officially departed, and the organizer organized passengers to participate in the interaction of kumquat knowledge and science. Some passengers said: "It feels very fresh, very novel, the first time I met the train to hold an event, but also through this activity to learn about the production background, characteristics of Rongan kumquat, etc., people can't help but want to buy to taste." ”
The "Liuzhou Rong'an Kumquat" event held on the high-speed train. Photo courtesy of the Agricultural and Rural Bureau of Rong'an County, Guangxi Zhuang Autonomous Region
Rong'an kumquat, a geographical indication agricultural product in Rong'an County, Guangxi Zhuang Autonomous Region, has been cultivated since the Qianlong Dynasty in 1758 with the characteristics of thin skin and few seeds and bursting juice. In recent years, Rongan Kumquat has successively won the top 50 regional public brands of fruit in China and the top 20 most valuable regional public brands of fruits in China, which is a geographical indication agricultural product recognized by China and Europe.
According to the statistics of the Rural Agriculture Bureau of Rong'an County, Guangxi Zhuang Autonomous Region, the planting area of kumquat in Rong'an County will reach 207,200 mu in 2021, and the total output value will be 2.57 billion yuan. Chen Gang, a staff member of Liuzhou Agriculture and Rural Affairs Bureau, said: "Through this cooperation, we will further promote the brand strategic layout of Rong'an kumquat radiation throughout the country, and help Rong'an kumquat marketing to carry China's high-speed rail and go farther and wider to the whole country." ”
Beijing News reporter Chen Lu
Edited by Tang Zheng Proofreader LuCy