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KFC breakfast in Shanghai has added vegetarian food bags
Have you eaten?
9:15 am
Reporters visited the site
The reporter came to the KFC restaurant of Rui Ou Department Store to visit the field, and there were customers who came to eat breakfast one after another, and many customers bought breakfasts that combined Chinese and Western, including Chinese vegetarian dishes, raw porridge, and coffee. One woman said that the choice of breakfast is more abundant, and people can take what they need and eat it together.
This vegetarian dish pack is
The long-established "Spring Wind Songyue Building"
of signature products
With the upgrading of the consumer market, Chunfeng Songyue Building changes and seeks innovation, and in 2021, for the first time, "out of the circle" to try to open a chain model in Jing'an Jiuguang Department Store, and gradually explore new ways to resonate with young consumer groups. In order to narrow the distance with the young circle, Chunfeng Songyue Building cooperated with KFC in the New Year.
This co-branded vegetarian dish bag
The outer skin is white and soft to the touch
The skin doesn't stick to the teeth when eaten
The most critical filling core
Fresh and refreshing with a hint of sweetness
Inside except there is
In addition to green vegetables, dried tofu, and shiitake mushrooms
There's also the iconic gluten
In order to make the vegetable bags sold in KFC stores closer to the "original" vegetable bags of SongyueLou, and at the same time take into account the differences between the two brands in terms of "people, goods, and fields", that is, the target customer groups and consumption habits, facilities and equipment hardware, and store operation methods, the specifications of the buns have been adjusted on the basis of retaining the core formula unchanged.
On the one hand, it is considered that the hardware equipment of KFC stores is mainly Western-style ovens, while the traditional practice is to use steamers. On the other hand, it is to take into account the dining habits of young consumers.
The adjusted bun is for the customer
"Adaptability" is stronger
You can choose to buy a shared pack of 6 buns
You can also buy a single vegetable bun to try it
It can also be matched
Skinned egg lean porridge, soy milk, and even coffee
"Vegetable bun with coffee" is a combination of Chinese and Western
It is also very characteristic of Haipai
Reporter: Lu Anyi
Photo: Hu Junze
Video: Hu Junze
Edit: Lu Jinglin