Xu ji seafood from Changsha, business for 22 years, the main feature of seafood, is the leading brand of Seafood in China, covering Cantonese cuisine and Hunan cuisine, 45 directly operated stores across the country, in recent years, China's consumption environment has undergone tremendous changes, the new new human beings have officially become the mainstream consumer group of society, designers let seafood restaurants from the ingredient cuisine, into the "emotional consumption" of the "social" level, the entire "Xu Ji seafood" has become quiet and vulgar, easy to socialize.
Dining space design
In terms of space form treatment, clean and rich, the fusion of light and shadow, the overall style of the space using monochrome, with exquisite wall painting menu, ingenious restaurant design to deepen the impression of customers.
The use of the hall and the entrance of the fold, blocking the social noise, and the location of the mass catering from the conventional first floor to the second floor, so that the first floor, the mezzanine and the second floor of the part into a business room.
The overall "crimson" hue. The space is a charming burgundy. The deliberately exposed wall surface, combined with the warm light emitted by the spotlight, makes the rough wall rub against the smooth mirror-like steel plate, highlighting the unique texture of the material.
The artistic treatment of the submarine fish-shaped installation, through ingenious conception, creates an interesting landscape, and if you wander through it, you can get the cultivation of the soul and the enjoyment of beauty.
The light shines on the rough pebble surface, and the garden appears quiet and deep. Soft lighting spreads and penetrates in the restaurant, expressing different emotional temperatures. If proportion and scale are the basis of cropping space, then light and shadow are the magic of changing space.
The space presents a contrast between a rough and smooth interface, and is unified in the "crimson" hue, successfully creating brand differentiation. Emphasis is placed on the visual subject through a more avant-garde design language and visual representation.
Using the mezzanine layer formed by the height of one floor, the splicing, covering and extension of different materials can make people feel the narrative of the space in the most intuitive way, and use the geometric oblique cutting technique to cover the "semi-enclosed", so that the space is full of dynamics.
The planner let the artistically treated submarine fish-type installation fly to us, adding beauty to the space design, and the cooperation between the installation and the space constitutes a complete work.
The first floor is surrounded by business private rooms around the staircase entrance, and the second floor is a private and quiet place on the left side, and the area is divided, retaining the mystery of the space.
Rich in classical Chinese charm, but also added to the modern style, mainly red, representing a deep and calm foundation.
The design of the columns increases the visual height of the space and increases the fun of the space. The balance of extreme and restrained in the whole space comes with its own momentum, but also makes people feel quiet and gentle, full of mysterious atmosphere.
The catering industry also needs to keep pace with the times, respond to the new needs of the times, the pursuit of food, not only to meet the needs of the taste buds, in the market environment of consumption upgrading, catering itself is not important, the important thing is to take catering as the background, to achieve the "social" demand, so that it is both "business" and "public". Through the embellishment and rendering of different shades of materials, the designers express the visual elements to the fullest, creating a space that takes into account the classical, fashionable and romantic and creative.
Space name: Xu Ji Seafood Address: Shanghai Hongqiao Store, Source: Restaurant Vision Public Number, Design: Houxiang Design, Picture: Network, Editor: Restaurant Mouchang Brand Planning/TOBBY
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