The "Chao Economy" weekly report | Li Jiaqi and Wei Ya have "turned positive"; Guangdong supports cross-border e-commerce to build overseas warehouses; Shanghai will trial operation of drone delivery takeaway

The strong rise of the "Z generation" has led to a wave of new economic trends, deriving new consumption models such as the Internet red economy, the home economy, the other economy, and the beauty economy. In order to further grasp the latest developments of new consumer companies and gain insight into the new consumption trends of "Generation Z". The "Tide Economy" weekly newsletter released by the team of 21st Century Innovation Capital Research Institute is intended to sort out the recent key news such as new consumption, trend life and consumption-derived economic models. Welcome to follow us with the latest events of the "Tide Economy"!

A week of "red" events

1. Beijing municipality launched the "100-day rectification" action of Internet rental bicycles☆ ☆☆☆☆

Recently, in accordance with the "Notice on Carrying Out the "100-Day Rectification" of Internet Rental Bicycles" by the Office of Beijing Municipal Traffic Comprehensive Management Group, Beijing has launched the "100-day Rectification" action of Internet rental bicycles throughout the city. The rectification action focuses on the Olympic-related areas, the Olympic Center and other Olympic venues, related roads, subway stations, large residential areas and other areas with more prominent Internet rental bicycle parking problems have been included in the scope of rectification, focusing on rectifying problems such as illegal release of enterprises and random parking of vehicles, so as to promote the orderly and standardized operation of the Internet rental bicycle industry in Beijing and create a good environmental order for the Beijing 2022 Winter Olympic and Paralympic Winter Games. The 100-day remediation campaign will continue until March 15, 2022.

"Tide" comment: The existence of Internet rental bicycles is indeed convenient for people to travel, but due to the large volume, most areas are placed haphazardly, and it is hoped that after the end of this rectification, pilots can be added in various places.

2. State Tobacco Monopoly Administration: Establish a unified national e-cigarette trading management platform ☆☆☆☆☆

On December 2, the State Tobacco Monopoly Administration publicly solicited opinions on the "Administrative Measures for Electronic Cigarettes (Draft for Comment)". The main contents include: clarifying the definition of e-cigarettes and the objects of supervision. Strengthen the production management of e-cigarettes, establish a product quality and safety assurance system for e-cigarettes and a traceability system for e-cigarette products. Market entities engaged in the production, wholesale and retail business of electronic cigarettes must obtain a license issued by the competent administrative department for tobacco monopoly. Establish a national unified e-cigarette transaction management platform to manage related products.

"Tide" comment: The e-cigarette industry as a whole has not yet been regulated, there are still more gray areas, the establishment of management measures and the requirement of license sales can make the industry tend to be stable.

3. Li Jiaqi and Wei Ya have "turned right"! Anchor with goods into a formal type of work ☆☆☆☆☆

Recently, the Ministry of Human Resources and Social Security, the Central Cyberspace Administration, and the State Administration of Radio and Television jointly issued the National Occupational Skills Standard for Internet Marketers. In 2020, the Ministry of Human Resources and Social Security and other departments released information on the new occupation of Internet marketers, among which the "live salesman" work type was added under the "Internet marketer" occupation, and now the national occupational skill standards for this new occupation have been officially promulgated and implemented.

In this standard, internet marketers are defined as those who use the interactivity and credibility of the network to market and promote corporate products on a digital information platform. There are five levels of this profession, namely: Level 5/Junior Worker, Level 4/Intermediate Worker, Level 3/Senior Worker, Level 2/Technician, and Level 1/Senior Technician.

"Tide" comment: After multiple rounds of rectification in the live streaming industry, the industry tends to be standardized, and the classification of practitioners can also be better distinguished by the public to a certain extent.

4. Guangdong supports cross-border e-commerce to build overseas warehouses, and strives to reach 500 ☆☆☆☆☆ in 2025

On December 2, the People's Government of Guangdong Province issued the "Several Policies and Measures on Promoting the High-quality Development of Cross-border E-commerce" to vigorously promote the expansion and quality of new trade formats. Relevant policies and measures propose to cultivate cross-border e-commerce leading enterprises, strive to build 20 "industrial clusters + cross-border e-commerce" pilots, and cultivate 100 cross-border e-commerce independent brands with annual sales of more than 100 million yuan. In addition, enterprises are encouraged to carry out overseas warehouse construction in countries, regions and regions along the "Belt and Road" and in member countries and regions of the Regional Comprehensive Economic Partnership Agreement (RCEP), expand the layout of overseas warehouses in the European and American markets, and strive to reach 500 overseas warehouses and a total area of more than 4 million square meters by 2025, gradually forming a professional and intelligent overseas warehouse network.

"Tide" comment: For the cross-border e-commerce industry, the support of policies can expand the market value of the industry to some extent, and the cultivation of leading enterprises can also produce driving effects, so that more start-ups can learn advanced cases.

5. Shanghai will trial operation of drone delivery takeaway ☆☆☆☆☆

@ CCTV Finance Weibo November 29 news, take out the mobile phone, click on the takeaway App, you can call the drone to deliver takeaway. Soon, this fresh experience will land in Shanghai, the first normalized, drone delivery route, is expected to open trial operation in Shanghai in the first half of next year, and has begun internal testing. The service radius of drone takeaway is planned to be 2 kilometers, and the time from the time of placing an order to receiving the goods is controlled at about 17 minutes. At this stage, the customer's order will be taken by the rider to the nearest UAV airport, the aircraft scheduling, take-off and landing, safety avoidance, etc. will be automatically completed by the system, and the take-off and landing airport will be mainly laid out in key business districts and office buildings. At present, the time period of each flight of the UAV needs to be applied for in advance, and it is expected to achieve normalization in the future and take off and land at all times.

"Tide" comment: Drone food delivery can solve the current problem of white-collar workers waiting for long meals, and can also greatly release manpower and replace repetitive mechanical work. At the same time, the reduction of electric vehicles on the road can also make urban traffic safer.

A week of "black" events

1. Little Red Book responds to the suspected disclosure of underage privacy ★★★★★

On the evening of December 5, Xiaohongshu was accused of leaking the privacy of minors and the content review was not strict, according to CCTV News, a parent of a primary school student reported that Xiaohongshu from time to time pushed a large number of videos containing the lives of minors and obviously leaked the privacy of minors' bodies. In this regard, Xiaohongshu apologized for the report's review leakage and revealed that the platform will launch a new round of juvenile governance special projects in the near future. Xiaohongshu responded that some of the content mentioned in the report had been handled in the platform's previous juvenile special review.

"Tide" comment: Most minors are in the stage where the world view is not yet perfect, and most of the information on the Internet is not screened independently, and enterprises, as institutions with social obligations, need to avoid and strictly review as much as possible to prevent related matters from happening.

2. Shanghai Municipal Consumer Protection Commission interviews Canada Goose ★★★★★

Ms. Jia, a citizen, had a quality problem when she bought the "Canada Goose" down jacket, and Canada Goose said that "all goods sold Chinese mainland specialty stores are not refundable" caused questions. The Shanghai Municipal Consumer Protection Commission has interviewed Canada Goose on the morning of December 2. On December 1, Canada Goose finally issued a statement through its official Weibo, saying that "all products sold Chinese mainland specialty stores can be returned and refunded if they comply with relevant laws and regulations."

"Tide" comment: The emergence of product quality problems, the merchant should be the first time to deal with, this is the relevant legal provisions, change or not to change, return or non-refund, is not a sentence of the region can not be refunded can be handled.

3. iQiyi was exposed to large-scale layoffs ★★★★

Recently, some iQIYI employees said that iQIYI is undergoing a round of large-scale layoffs, with the proportion of layoffs between 20% and 40%. Almost all departments have been laid off, and even profitable departments such as content and smart hardware have indicators. There are more middle-level (director level) who have been laid off, and there are also employees who are older, older, and more salaried, and most of them are laid off. On December 1, the Red Star Capital Bureau called iQiyi's headquarters, and the staff said that for the layoffs, it is recommended to pay attention to the official channels in the follow-up, and the official information shall prevail.

"Tide" comment: The reason for the layoffs is still to wait for official information, but the large-scale layoffs during this period are really reminiscent of whether there is anything serious.

4. Yoshinoya responds by using stinky meat foam ★★★★

A few days ago, some self-media secretly visited Yoshino's home, exposing that its ingredients were not fresh, the use of expired cabbage, spinach, the meat foam of the production of mapo tofu became smelly and sour, there was no testing standard for oil, old oil added to new oil continued to be used, the oil quality was seriously blackened, and the hygiene of the back kitchen was worrying. On November 29, Yoshinoya's official Microblog responded to questions such as "the use of stinky meat foam." Hop Hing Restaurant Group hereby explains that Yoshinoya is divided into different operating companies in the Chinese market, and Yoshinoya in Beijing, Tianjin, Hebei, Henan, Inner Mongolia and Northeast China is operated by Hop Hing Catering Group. The Yoshinoya restaurant in this video is not within the scope of the company's operations. However, food safety has always been the top priority in the operation and development of Hop Hing Group, and the company has arranged for major leaders to lead the establishment of a self-inspection working group, and from now on, self-inspection and self-correction work will be carried out in the Yoshinoya restaurant operated by the company.

"Tide" comment: Food safety needs to be substantively investigated, and enterprises need to effectively protect the rights and interests of consumers and fulfill social obligations.

5. The Cyberspace Administration of China shall interview and punish Douban in ★★★★ accordance with law

According to the Cyberspace Administration of China, on December 1, the person in charge of the State Internet Information Office interviewed the main responsible person and editor-in-chief of Douban. The Beijing Municipal Internet Information Office imposed an administrative penalty of a total fine of 1.5 million yuan on Beijing Douwang Technology Co., Ltd., the operator of Douban. From January to November 2021, the State Internet Information Office guided the Beijing Municipal Internet Information Office to impose 20 disposal penalties on Douban, and repeatedly imposed a fine of 500,000 yuan, with a total of 9 million yuan in fines.

"Tide" comment: Internet communication platforms still need to control the review of content, and must not spread illegal news and spread bad speech.

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