"A while ago, I swiped my phone and saw a video selling air-dried beef jerky." Zhang Wanxuan, 27, is a foodie, and cakes, beef jerky and milk tea are her favorites. "The video is about air-dried beef in Inner Mongolia, more than 50 yuan and 2 catties, I quickly grabbed 1 order."
On the afternoon of December 4, Zhang Wanxuan received a package from Sichuan after work. "I was still wondering, I took a look at it, and I found that it was beef jerky."
This "Inner Mongolian beef jerky" ranges from 50-60 yuan per kilogram. But the delivery and origin are not in Inner Mongolia, what is going on?
The mystery of the cost of low-priced beef jerky
To this end, the upstream news Chongqing Morning News reporter contacted a number of beef jerky physical stores in Inner Mongolia, a shop owner calculated an account: the price of ordinary fresh beef is about 40 yuan per kilogram, according to the practice of three kilograms of beef out of a kilogram of beef jerky, a kilogram of beef jerky to sell to about 120 pieces of money without losing money, the low price of beef jerky on the Internet is not common sense.
In an interview with Guo Shifu, who has been engaged in beef jerky processing in Hohhot, Inner Mongolia for 23 years, he also thought it was incredible, "To make a pound of beef jerky requires 3 kg to 3 kg of semi-fresh beef, first of all, not to mention the place of origin, it is unlikely from the price alone." ”
Master Guo analyzed that some of the so-called beef jerky may be "synthetic meat", that is, dried with various meats, pressed by machine, the pattern is very beautiful, and the texture of the beef is pressed out to deceive consumers; there is also a way to replace it with other meats, such as poultry, and put some beef flavor to make it.
A staff member of a beef jerky manufacturer told reporters that the cost of low-cost beef jerky is untenable, so consumers still do not want to be greedy and cheap.
The reporter learned from the national agricultural product price database that the recent beef price in the Inner Mongolia Autonomous Region is 66 yuan / kg - 80 yuan / kg.
At the same time, Ren Dangfang, secretary general of the Inner Mongolia Consumer Association, also said that he recently found that various e-commerce platforms have launched air-dried meat or beef jerky marked from the Inner Mongolian steppe, and the price is very low. The recent beef price in Inner Mongolia is about 40 yuan a pound, usually 3 pounds of fresh meat out of a pound of beef jerky, found that the price is too low beef jerky, it is recommended to choose carefully, careful purchase. At the same time, when purchasing, it is necessary to ask for a shopping receipt to facilitate future rights protection.
The mystery of the origin of low-priced beef jerky
On the morning of December 5, consumer Zhang Wanxuan showed the reporter the outer packaging of beef jerky he purchased, and the origin of beef jerky was Suining City, Sichuan Province, but the reporter dialed the sales call on the bag, but no one answered.
Subsequently, the reporter searched on multiple online shopping platforms according to the information provided by Zhang Wanxuan and found that low-cost beef jerky was widespread.
△ Low-priced beef jerky is widespread on online shopping platforms. Screenshots of the network
In many online stores, in the beef jerky products sold, merchants will use "Inner Mongolia + beef jerky" as the keyword, so when consumers search for "Inner Mongolia", "air drying", "beef jerky", it is easy to enter these stores.
Why is it that beef jerky, which is obviously produced elsewhere, must be associated with Inner Mongolia?
Some stores said that Inner Mongolia beef jerky has a popularity, so it is easier to attract consumers by typing the word Inner Mongolia on the name of the product.
At present, the reporter has summarized the information obtained and sent it to relevant departments such as online shopping platforms, consumer associations and market supervision bureaus.
Upstream News Chongqing Morning News reporter Qu Hongrui