Cargill launches a plant-based meat brand in China: two products, including chicken nuggets and beef patties

The surging news reporter learned that the American Cargill Company officially launched the plant meat brand "plantever" in the Chinese market on June 30, including two products: plant chicken nuggets and plant beef cakes. At present, plant-based chicken nuggets are already on the market, and plant-based beef cakes will also be available in July.

Founded in 1865, Cargill is the largest unlisted enterprise in the United States, but also the global food and agriculture leading enterprises, the main agricultural products business is grain, soybeans, oilseeds, oilseeds, etc., other businesses cover grain acquisition, storage, processing, as well as feed, breeding, chicken slaughtering, processing, etc., the company's sales revenue in fiscal 2019 was 113.5 billion US dollars.

According to reports, Cargill has invested more than $7 billion globally in the past 5 years to expand its animal protein business, and has also invested in a number of artificial meat companies and the research and development and production of a variety of plant meat products in Asia and North America.

Yantai Twin Tower Food Co., Ltd. (002481), a domestic pea protein supplier, said on the interactive platform in February that Cargill had visited the company in the early stage, and the two sides had communicated in research and development, business and other aspects, and Cargill in the United States had purchased pea tissue protein products through the company.

In April this year, Cargill partnered with KFC to launch the "Golden Chicken Nuggets for Cultivation" public beta in Shanghai, Guangzhou and Shenzhen. The product is made from plant-based meat, the main ingredients are soy protein, wheat protein and pea protein, which are cholesterol-free and close to the taste of meat.

Next, Cargill will also cooperate with Lawson Convenience Store to launch two new plant meat products, namely vegetarian bees and vegetarian chicken strips, which are expected to be launched from July this year.