There are thousands of festivals in the world, and half of them are wonderful festivals, in short, everything can be celebrated:
There is a UFO festival in the United States, a cuckold festival in Ireland, and a bread festival in France....
Source: @伦敦必吃餐厅推荐
Two days ago, at the French Bread Festival, all kinds of bread from all over the world were in action.
But everyone unexpectedly saw a new player - Chinese steamed buns. Steamed buns actually entered the French Bread Festival, so I asked you if you were surprised or surprised.
Source: People's Daily Online
My first reaction was, isn't this a steamed bun? Why do you still go with bread?
Because this is not a steamed bun, but Selena and Secretary Bun.
Source of the animated picture: Xinhua News Agency
If you ask again, the bread steamed buns are relatives, but one is baked and the other is steamed.
The sexy steamed buns not only made a handful of their own, but also made the old godmother angry.
Among the exhibitors, the Chinese steamed bun is particularly sexy and conspicuous, firmly occupying the C position of the booth, and it is also labeled with the foreign name MANTAO.
Hum! Don't think that if you change your vest and change your name, I won't recognize you!
Source: Untasted
Sure enough, the identity when you go out is all given by yourself, please call its name loudly.
It seems that steamed buns know how to follow the customs of the locals, and the main business trip is public and private.
When I work, I use my job title and call it Chinese-style sugar-free bread.
It's time to release this meme, it's really funny!
Source: Emoji Researcher
Netizens have already laughed as respect, and the steamed buns crossed the sea to France on a business trip, blowing up a large wave of jokes.
It's like seeing your girlfriend on the Victoria's Secret stage.
Some netizens couldn't help but make up a Victoria's Secret joke:
In Victoria's Secret Dance, I saw Secretary Bao who came to hide the flower roll and Chinese baguette, and saw the Chinese coming and going showing an embarrassed but polite Tom smile, and said in a cold sweat, I didn't expect it, children, please call me Selena outside! The naan boy next door can come, why can't I! Don't take pictures, my family doesn't know I'm doing this!
Seeing this, who is not anxious for the fritters and flower rolls, why don't you take me to play because they are born from the same root? You call it Chinese-style sugar-free bread, then I call it Chinese-style baguette
Who dares to say that steamed buns are not good-looking? Look at how cute they are, white skin, beautiful and temperamental!
Who said that steamed bread is not worthy of C position, steamed bread is cost-effective and low body fat.
Who would have thought that the seemingly ordinary steamed buns, the steamed buns squeezed by the subway every day, turned into a sexy model for the French bread festival.
Don't say anything, it's 10086 likes!
Just ask who will say that steamed bread is soil bread in the future? Then it is recommended to call the foreign bread a steamed bun.
You must know that the Victoria's Secret show we know is a symbol of white wealth and beauty, beauty and fashion.
After the steamed bread appeared on the French Bread Festival, it seemed outrageous and funny to be labeled as Victoria's Secret, which also stemmed from everyone's stereotypical perception of the steamed bread category.
Bread can at least fight with love, I was ridiculed that I want both love and bread, and I can also play with luxury bags, which is jokingly called a cure for all diseases.
But when it comes to steamed buns, we may think of the picture of hard bangbang, energetic but lacklustre.
As everyone knows, seemingly bland and tasteless food can taste like gluttony when eaten right.
After this non-steamed bun went on the expedition, netizens offered a fairy eating method: with the old godmother, this is even more amazing.
Source: Weibo netizens/Xiaohongshu netizens
In addition to staining the old godmother, it can also be fried, fried, steamed, and boiled......
Made into fried steamed bread slices, silk steamed bread, fermented steamed bread with fermented bean curd, etc., it's time to give foreigners a little shock.
Any one of them can make the steamed bun perfectly counterattack the price, and the deliciousness is 100%, dominating the world so easy.
Source: Xiaohongshu netizens
Unexpectedly, one day, the small steamed buns that appeared on the table of the Chinese every day also appeared in the international bread competition.
Of course, in addition to steamed buns, in fact, many of our traditional Chinese cultures or artifacts are fragrant and sweet in the eyes of foreigners, and it has been repeatedly verified that Hualiu is the top stream.
For example, Chinese spittoons, once reported by the media that on the website of the American e-commerce platform Amazon, an enamel spittoon printed with a peony mandarin duck pattern was priced at nearly 400 yuan, which was more than ten times different from the domestic Taobao price.
Source: ViaX Salt Fun
Even if it's expensive, the point is that it's actually packaged as a fruit basket and a Chinese enamel ice bucket.
You can put fruit and champagne, the spittoon is like a brick, where you need to move, this is the most explosive place, and you have seen what is called a flavorful cultural output.
Source: Boss Simulcast
Not to mention that since the beginning of this year, the number of orders for domestic three jumpers in the United States has soared, and it is said that you can buy one for as long as you spend $1,600.
The three jumpers are cool, carrying goods, pulling people, omnipotent, and they are the street bombing artifact in the eyes of foreigners.
Source: Winstar Consulting
The world is a huge urban-rural junction in China.
Fashion is a cycle, there is no right or wrong, only region.
Sometimes the same thing, the same thing, the region is changed, and it is worth millions.
Speaking of which, like steamed buns, it is not uncommon to advertise Chinese food culture in the way of overseas marketing.
It's like a netizen shared a video of arriving abroad, and the streets are full of familiar Chinese brands - pancakes, fruits, fried skewers, you think you went abroad, but in fact they didn't come out at all.
Source: Weibo netizens
In recent years, many brands have also used their own unique ways to give Chinese brands a long face by going out, taking this opportunity to expose, and they can't keep a low profile.
Lao Gan Ma's national tide marketing.
When it comes to steamed buns, we have to talk about the soul mate of steamed buns - the national goddess Lao Ganma.
Steamed buns and old godmothers are not a family, but a family.
You think Lao Gan Ma is an artifact for dinner, but in fact, a few years ago, Lao Gan Ma appeared on the 2019 New York Spring and Summer Fashion Week bomb and launched a LOGO sweatshirt with the world-renowned fashion store Opening Ceremony.
Source: Harper's Bazaar
Take a look at this customized trendy sweatshirt, with Lao Gan Ma's classic red as the main color, designed with the iconic Lao Gan Ma Tao Huabi's avatar and the registered trademark "Lao Gan Ma".
The two sleeves of the sweatshirt are also printed with the words "National Goddess" in Chinese and "Sauces Queen" in English, and the model is like a walking hot sauce.
Source: Tmall
Whoever doesn't say a word after watching it, the old godmother is simply a hot girl and eldest sister who were delayed by chili sauce, with a low-key luxury sweatshirt with connotation, she staged the light of hot sauce for Chinese chili sauce.
This kind of brand out of the circle focuses on a cross-border sense of contrast, which seems to be ordinary, but in fact, it secretly changes its own cross-border fashion circle to amaze everyone, giving people a sense of "this is still a brand I know".
Source: Weibo netizens
IP marketing of Mixue Bingcheng.
The way Mixue Bingcheng goes to sea is to adopt the marketing strategy of "it's better to dance", and send the "Sheniu" Snow King to sing and jump on the street:
Dancing awkwardly on the streets of Indonesia, doing a handstand in Singapore, and patrolling the streets in a convertible sports car in a red cape in Japan and South Korea, creating a style of painting that dominates the world.
Source: Xiaohongshu netizens
When the Snow King was jumping on the street to show ugliness, with the ballad of "You love me, I love you, Honey Snow Bingcheng is sweet", this show is not ugly but affinity, narrowing the distance between Honey Snow Bingcheng and foreign consumers, and doing a good job in the cultural output of the brand.
Source: Xiaohongshu netizens
Hisense's banknote ability marketing.
To put it simply, it is to burn money to engage in marketing, focusing on showing off wealth regardless of whether we live or die.
This is going to talk about Hisense's sponsorship of the Qatar World Cup in 2022, and a conspicuous fence advertisement was placed on the side of the World Cup field (it is said to cost tens of millions).
One dozen is the domineering "China first, the world second", which has led to controversy over whether to play a sideline game and whether it violates the domestic "Advertising Law". Under the pressure of public opinion,Hisense changed the advertising slogan to "Made in China,Work together"。
Source: Observer Network/Hisense TV
It's crazy to reverse back and forth,I don't want to know if Hisense can't go to sea to advertise。
As some people say that in foreign countries, Hisense's Chinese advertising, foreigners do not know ah, indicating that it is aimed at the domestic market at all, and this wave of reverse marketing has won hemp.
However, compared with the above-mentioned brands' overseas play, what is simpler and more crude is to run to the world stage with the most traffic and advertise it.
As one of the most iconic landmarks in New York City, this world stage is Times Square, known as the crossroads of the world, the heart of the busy city, and naturally the traffic center of brand advertising.
Source: Spicy Prince
This also attracts Chinese brands such as Spicy Prince and Xiaomi Auto to advertise, enjoy the sound of music, the explosion of the brand, and the Chinese who pass by cannot shout proudly: You can calculate the breath.
Therefore, from the Snow King to the little steamed buns, each has its own way of calling friends on the world stage.
When brands give Chinese brands a long face to domestic products, they can not only build brand awareness and expand overseas markets, but also show the confidence of domestic products. However, no matter how much you play, the most important thing is to remember to mark the quality of the product, so that you can really applaud and applaud!