The apricot blossoms in Fucheng in Saibei are like the sea, and the beautiful guards are like a tide of tourists. On April 16, the 2024 Yanggao Apricot Blossom Festival and the Great Wall Cultural Tourism Season series of activities with the theme of "Happiness and Watch, Apricot Blossom" opened in Shoukoubao Village, Longquan Town, Yanggao County, which is an important deployment spirit of Yanggao County to thoroughly implement the "four tracks" of the Municipal Party Committee and accelerate the construction of a modern industrial system with all-round transformation, closely follow the theme of the new track of cultural and tourism consumption in the city, and fully excavate the "Apricot Blossoms, Great Wall, and Ancient Castle" in Yanggao County and other historical characteristic elements, further expand and strengthen the brand of Yanggao County Apricot Blossom Festival, broaden the channels for villagers to increase income, promote the deep integration of culture and tourism, and strive to promote the cultural tourism market "not weak in the off-season, hot in all seasons", and help rural revitalization of pragmatic measures.
Yanggao County has unique natural factors such as sunshine and precipitation and site conditions suitable for the growth of apricot trees, with a history of more than 400 years of apricot tree planting, and the apricot fruit planting area of the county exceeds 200,000 mu, known as "Sanjin Apricot Township". In recent years, based on the brand advantages of the national health care base and the most beautiful health and leisure tourism county in China, Yanggao County has continued to promote the integrated development of the cultural and tourism industry, and has created a number of distinctive cultural brands, characteristic industries and tourist attractions with the help of profound cultural heritage, good ecological environment and rich tourism resources. Since 2008, Yanggao County has held more than 10 Shoukoubao Apricot Blossom Festival and Great Wall Cultural Tourism Season activities, the magnificence of the ancient Great Wall and the apricot blossoms blooming all over the mountain, outlining a unique beauty of spring, "happiness watching apricot blossoms" popularity and reputation continue to improve. Today, the Apricot Blossom Festival has become a big stage for visiting the apricot forest and flowers, climbing the Great Wall Castle, appreciating the beautiful countryside, tasting intangible cultural heritage food, and displaying the achievements of Yanggao's rural revitalization and beautiful rural construction.
As a "national 3A-level tourist attraction and China's beautiful leisure village", Shoukoubao Village has continuously deepened the achievements of the creation of scenic spots in recent years, strengthened the service capacity of festival activities, optimized the scenic spot and its surrounding environment, improved the lighting equipment of the scenic spot, built and opened the tourist service center, Shoukou homestay and other service facilities, upgraded and renovated Gesang Flower Sea and Xinglin Avenue, and the Yanggao section of the Great Wall No. 1 Tourist Highway has been fully connected, and the scenic environment, reception capacity and service quality have been further improved.
This year's Apricot Blossom Festival is hosted by the Yanggao County Party Committee of the Communist Party of China and the Yanggao County People's Government, and the activities have carefully set up the launching ceremony, the "cultural and tourism integration" interpretation activities, the "special products" display and sales, the "Shoukou Night" Apricot Blossom Festival theme party, the Shoukou Fort Apricot Blossom Festival photography exhibition, Internet celebrity check-in, and the seven major sections of wind collection and observation, and launched a series of cultural and tourism activities such as "appreciating apricot blossoms, visiting the ancient castle, watching the Great Wall, and enjoying the beauty". Cheongsam show and other performances and Yanggao County's characteristic high-quality agricultural products and special food appreciation area continue to amplify the radiation and driving effect of the Shoukoubao Apricot Blossom Festival brand, and unfold a beautiful picture of the integration of culture, tourism and business in Yanggao. The event runs until June.
Editor-in-charge: Sun Mingyue