Shangluo News Network News: This afternoon (April 25), the press conference of the 2024 Qinling Ecological and Cultural Tourism Festival was held in the administrative center of Shangluo City.
It is understood that the 2024 Qinling Ecological and Cultural Tourism Festival is hosted by the Shaanxi Provincial Department of Culture and Tourism, the Shangluo Municipal Committee of the Communist Party of China, and the Shangluo Municipal People's Government, and undertaken by the Shangluo Municipal Bureau of Culture and Tourism, the Luonan County Committee of the Communist Party of China, and the Luonan County People's Government. Through a series of publicity and marketing activities, it aims to continue to promote the ecological, cultural, tourism and other resources of Shaanxi and Shangluo, as well as the achievements made in the ecological and environmental protection, urban construction and improvement, rural revitalization and characteristic industry development of Qinling Mountains, and further sing and polish regional brands such as "Humanities Shaanxi Landscape Qinling" and "22°C Shangluo - China's Health and Wellness Capital", deepen and expand the cultural connotation of "Qinling Mountains is the most beautiful Shangluo", stimulate the vitality of Shangluo's cultural tourism and health care industry, and help build the construction of "one city and four districts" and the high-quality economic and social development of Shangluo. Modernization.
It is reported that this cultural tourism festival is mainly divided into three sections: pre-festival warm-up, opening ceremony, and post-festival four-season theme series of marketing activities. Before the festival, press conferences and other activities are mainly carried out. The opening ceremony mainly includes the opening ceremony theme activities, Huimin performances, Shangluo good things exhibition and other activities, taking advantage of the traffic advantage of e-commerce live broadcast, through live broadcast and other forms of Shangluo's tofu, walnut, tea, red wine, fungus and other agricultural products to the national market. The series of activities of the festival run throughout the year, focusing on the all-season health tourism products of "flower and tea tasting in spring, summer summer retreat, autumn fruit preservation, and winter snow and haze", and continue to hold more than 70 four-season theme marketing activities such as "flower blossoming business, summer vacation business, colorful business, and New Year's flavor business". At present, the preparations for the tourism festival are basically ready. Reporter: Chen Jiashuang
Editor: Tong Qingliu Responsible editor: Liu Tingting
Review: Sun Huangrong Signed: Zhang Yonggang