Since the beginning of this year, the offline performance market has continued to be hot. In the first four months of this year, tens of thousands of music festivals, dramas and other commercial performances across the country continued to be staged, attracting more and more tourists to go to a city because of a performance.
Chasing the show to travel to stimulate new vitality of consumption
The new phenomenon of "chasing performance travel" has led to a significant increase in the number of air tickets and hotel orders in popular performance venues, and new vitality of tourism consumption has been bursting out.
In Futian District, Shenzhen, a music festival that integrates online and offline is being staged. At the scene, 300,000 young people from Shenzhen, Hong Kong and Macao gathered in two days, and this music event not only brought together the charm of online and offline music, but also triggered a new consumption boom through new consumption patterns such as rich art exhibitions and markets.
Not only in the city, but also in the county and countryside this spring. A rock music festival was played in the rape flower fields in Daluba District, Xianfeng County, Enshi Prefecture, Hubei Province.
The local combination of Tumiao folk culture, flower economy and the hottest trendy music has attracted nearly 10,000 tourists to enjoy rape flowers, listen to concerts, taste Tujia food, live in homestays, and experience agricultural activities.
Liu Tao, deputy director of the Working Committee of Daluba District, Xianfeng County, Hubei Province: On the day of the concert alone, it brought nearly 500,000 yuan of income to the surrounding farmers. This is also a successful exploration of the deep integration of agricultural tourism + cultural tourism to promote rural revitalization.
Good dramas are staged in turn, and small theaters leverage cultural and tourism consumption
As an important starting point for the integration of culture and tourism, the small theater is connected to artistic creation and cultural benefits on the one hand, and cultural industry and cultural tourism consumption on the other. Recently, in Jiangsu, small theaters around the country have staged "good shows" in turn, effectively driving the consumption of surrounding scenic spots, catering, cultural and creative industries, and becoming a new lever to leverage cultural and tourism consumption.
The 1913 National Small Theater in Xuanwu District, Nanjing, is staging the tin opera "Liao Zhai Ziwei", and the scene is full of seats in this small space.
Following the small theater to check in Jinling City has become a new trend in the integration of culture and tourism in Nanjing.
In Yangzhou, Jiangsu, the "good-looking" small theater has become a popular local Internet celebrity check-in place, and the new cultural tourism consumption format constructed by "small theater + museum", "small theater + inn", "small theater + teahouse" ...... "small theater +" has been applauded and popular.
At present, 1,156 small theaters have been built in Jiangsu Province. High-quality works with various themes and styles are staged in turn, with a very bright attendance rate and frequent popular plays. The local small theater is regarded as an important starting point for the integration of culture and tourism, and has been supported by a number of policies.
Yao Lei, Deputy General Manager of Nanjing Poly Grand Theatre: The government gives the audience a subsidy for ticket purchases, that is, for every ticket the audience buys, he will enjoy a subsidy ranging from 10% to 50%. Allowing more audiences to be willing to buy tickets and enter the market is also a great confidence boost for our operators.
Science and technology empower cultural tourism and the performing arts market rejuvenates its expression
In February this year, the National Development and Reform Commission officially implemented the "Industrial Structure Adjustment Guidance Catalogue (2024 Edition)", and the performing arts industry, immersive experience, and digital cultural product development were listed in the encouraged category. Through the empowerment of science and technology, the development of new formats in the performing arts market has accelerated, the quality of traditional formats has been upgraded, and the integration of culture and tourism in various places is stimulating greater consumption potential.
In this year's Spring Festival Gala program, "Mountains and Rivers Poems Chang'an" left a deep impression on many people. Today, continuing the technological empowerment of the Spring Festival Gala sub-venue, local innovative digital technology means, more than 100 performances integrating culture, history, catering, music and dance and technology and other elements throughout the day are carried out uninterruptedly.
In the interactive space under the light and shadow technology such as holographic projection and intelligent interaction, the white crane flies, blending the ancient and the modern, and visitors follow Li Bai's footsteps to immerse themselves in the splendor of the poetic Xi'an and the brilliance of the Han and Tang Dynasties.
The Kashgar branch of Xinjiang, which also became a "hit" in the Spring Festival Gala, staged a variety of singing and dancing programs on time at ten o'clock every night, attracting many tourists to stop and watch with the combination of virtual and real and modern lighting and stage beauty.
The wonderful performances not only drove the development of Kashgar's cultural and tourism industry, but also effectively stimulated Kashgar's consumption potential in transportation, accommodation, catering, and tourist attractions.
In the first quarter of this year, Kashgar received 3,409,100 domestic tourists, a year-on-year increase of 65.82%;
tourism revenue was 2.617 billion yuan, an increase of 125.99% year-on-year.
Editor: Zheng Jianlong
Source: CCTV news client