What a surprise! A large number of Thai tourists are pouring into China under the guise of tourism, but in fact there is another purpose?

Thais come to China for another purpose?

Since the mainland opened its visa-free policy to many countries, foreigners have poured into China and started free travel to China, the craziest of which are Thais.

Up to now, there have been as many as 300,000 tourists in Thailand, and they are all over the streets and alleys of China.

Buy Bubble Mart!

What kind of charm does Bubble Mart have, and why does it make Thai people love it?

01: How much do Thais love Bubble Mart?

What do you think Thais will do when they come to China? Visiting attractions, eating delicious food, and experiencing Chinese culture?

Thais have proved that they are no longer satisfied with this, and now many Thais are focusing on one thing: visiting China's Bubble Mart and buying it in piles and piles to take home.

Bubble Mart, a magical Chinese brand originating from Xinxiang, Henan Province, is not only popular all over Asia, but also to the world, and now it has become a tourist specialty, why is this?

According to news statistics, in 2024, Shanghai will receive 6,705,900 inbound tourists, a year-on-year increase of 84%, of which 300,000 tourists from Thailand, a year-on-year increase of more than 345%!

Unlike Korean tourists who come to China to shop, eat, get their nails done, and experience steaming, Thais love to visit Chinese toy shops.

According to data, this year, Thais in Shanghai per capita consumption of more than 3,000 yuan, 40% of the consumption is spent on trendy toys, Bubble Mart is undoubtedly the place they are most willing to visit, now in Shanghai in various Bubble Mart stores, there are Thai people everywhere, they look at each booth with their eyes, big hand to buy a big bag, excited to take home.

The clerk of Bubble Mart told reporters that in Shanghai, among the customers they received, there were 300 people a day, and more than 150 people were Thai, and the number of Thai people buying was much higher than the number of locals buying.

It seems that China's Bubble Mart has really let the Thais fall this time.

Why?

As a trendy toy brand that made its fortune in China, Bubble Mart has been loved by netizens from all over the world since its inception, and it is the object of young people's purchase in Thailand.

Many Thai people think that the image of Bubble Mart is very cute and very fashionable in their hands, and some people think that this mysterious power from the East has a very remarkable function.

Thailand's top female idol Lisa has often posted Bubble Mart dolls on social platforms.

In April last year, Lisa also posted pictures and texts saying that she was sweeping goods in Bubble Mart, which was praised by a large number of netizens.

Driven by traffic stars, Bubble Mart became an instant hit in Thailand, and the price naturally rose.

Due to various reasons such as brand premium, coupled with overseas tariffs, Bubble Mart has traveled across the ocean and quadrupled its value after arriving in Thailand.

The same 99 yuan blind box will be sold for 400 yuan directly in Thailand, and the Thai people can't afford to hurt it.

On the one hand, there is a love for Bubble Mart, and on the other hand, there is a high price, which discourages consumers, how to break the game?

Some smart people thought of buying Bubble Mart from China and bringing it to Thailand to sell.

According to news reports, some Chinese students earn tens of thousands of yuan a month as a result.

However, instead of letting the agent take the lion's share, many Thais now prefer to buy a few packs when they travel to China.

"69 is cheap, 99 is cheap."

From the exclamations of these Thais, it can be felt that the Chinese Bubble Mart is really good and cheap in their opinion.

Many Thai netizens even said that there are more complete types of Chinese Bubble Mart, such as Bubble Mart, which is designed with the main image of a panda, which can only be sold in China.

With the opening of the visa-free policy, many Thais have come to China and gone straight to the Bubble Mart store to sweep away the panda ornaments.

Such a hot buying boom even directly triggered the scalper switch, and many people lined up in the Bubble Mart store to buy and then sell to Thais.

No one thought that this wave of tourism boom would even drive the sales of Bubble Mart, but this is the truth.

In fact, in addition to the Thais, the Chinese also love Bubble Mart.

Bubble Mart's 2024 financial report shows. In the third quarter of 2024, Chinese mainland revenue increased by 55%~60% year-on-year, and revenue from Hong Kong, Macao, Taiwan and overseas increased by 440%~445% year-on-year.

Not only Thais, but also other countries have set off a frenzy to buy Bubble Mart. Although the revenue growth rate of the Chinese mainland market is far less than overseas, it does contribute a lot to Pop Mart.

Why do young people prefer Bubble Mart?

02: The reason why Bubble Mart became popular.

By the beginning of 2025, Pop Mart will open more than 150 stores in 25 countries and regions around the world.

In November 2024, on the opening day of the first store in Spain, there was a long queue in front of the Bubble Mart store.

In less than a day, all the popular models in the store were sold out, and the enthusiasm of consumers could not be stopped.

In China, Bubble Mart's stores are also all over various business districts, and almost every young person who visits the mall can't help but go to Bubble Mart for a walk, and many people even have a bag of Bubble Mart.

Perhaps many middle-aged people will be puzzled, Bubble Mart is very expensive, and it is just an ornament, how can it have such a great charm?

This is the world of young people.

The image of Bubble Mart is very cute, very suitable for placing at home, and some people will like Bubble Mart as much as they like Disney dolls, and of course, there are many people who can't help but buy one at home because of the trend of buying Bubble Mart on the Internet.

In any case, the success of Pop Mart today is real, and just like Disney, it seems that people never need any legitimate excuses to like it, and it is a business victory to create products that consumers will willingly pay for.

Perhaps in this materialistic and stressful society, ordinary people, whether at home or abroad, need some spiritual comfort.

Bubble Mart, which is not too expensive, has become people's first choice.

Wang Ning, chairman of Bubble Mart, once said in an interview that he wanted to be a Chinese version of Disney.

Judging from the current popularity of Bubble Mart, this wish may really come true.

Have you ever bought Bubble Mart? Where do you think the Bubble Mart fire is?

Welcome to leave a message to chat.

Resources

[1] Shangguan News "Bubble Mart is popular overseas, foreigners have come to China to "reverse overseas shopping"" 20250325

[2] 21st Century Business Herald "Too hot, young people around the world are crazy about it!" The market value exceeded 200 billion, and the stock price rose by 70%! How long can Bubble Mart soar? 》20250327

[3] Reference news "US media: Why are China's "blind box" toys popular all over the world? 》20250328

[4] Sina Finance "The live broadcast room suddenly rushed into 30,000 Thais, what happened to Bubble Mart?" 》20240708