During the National Day holiday, the classic products of the Xicha Taro Mud Wave series officially returned. It is reported that the raw materials used in this classic return series of products include the raw materials of betel nut taro from the co-construction planting base of Heytea. Xicha went deep into the high-quality planting area of betel nut taro in Guangxi, identified hundreds of acres of high-quality taro planting bases, and deeply participated in the construction process of the betel nut taro base, produced high-quality betel nut taro with high standards, and added inspiration to the classic products of the taro mud bobo series. Heytea's deep participation in the construction of the supply chain of taro raw materials is also another embodiment of Heytea as a pioneer and promoter of new tea drinking.
Selected betel nut taro green grown to provide natural raw materials
As an important raw material for taro mud bobo series products, the quality of taro directly determines the quality of the product. To this end, Xicha searched for taro production bases around the world, and finally selected betel nut taro as the main raw material. Xicha taro mud bobo products benefit from the characteristics of betel nut taro such as pine, thin, sticky and sweet, and then through the smooth refrigerated milk, the top is embellished with brown sugar buds, to achieve the classic experience of milk taro incense layer by layer.
After finding high-quality raw materials, Heetea identified high-quality planting bases in Guangxi and reached a planting base co-construction agreement with suppliers to influence the cultivation of upstream raw materials with the high standards of new tea drinks. Xicha co-built taro planting base is close to Guangxi Lijiang National Wetland Park and Guanjiang National Wetland Park, and the good natural environment ensures the growth of high-quality taro.
In terms of food safety, Heytea has established a full-link management system covering the supply side of raw materials. The taro co-construction base of Heytea will regularly test soil and water quality according to this system. At the same time, the irrigation water used at the base comes from the natural rivers around the base. After the taro is harvested, the taro is also tested for heavy metals, pesticide residues, etc.
The reporter learned that in order to maintain the fresh taste of taro, in terms of raw material transportation, Heytea also implements the whole cold chain transportation, and the whole process of temperature monitoring, to ensure that raw materials such as taro paste still maintain the best taste after arriving in the store.
Reverse customization of taro puree Hey tea promotes the formation and improvement of the new tea supply chain
Going deep into the upstream supply chain to build a taro planting base and driving the upgrading of the taro supply chain with its own high standards is another embodiment of Heytea as the pioneer and promoter of new tea drinking.
In 2017, Heytea launched the first generation of taro series products for the first time. At that time, taro drinks in the industry were commonly used in canned sugar water taro and taro powder. Heytea hopes to bring the best products to consumers with fresh raw materials, but is struggling to find taro raw materials that meet the needs of Heytea products. To this end, Heytea directly purchased fresh taro, and completed the process of peeling, cutting, steaming and other processes in the store, but the final product was still not extreme enough, Heytea decided to remove it from the shelves, and also scrapped hundreds of thousands of yuan of inventory raw materials.
Subsequently, according to the standards of the product, Heytea developed its own formula for the processing of taro puree raw materials, found a taro processing enterprise for reverse customization, produced taro puree raw materials suitable for the needs of new tea products, and launched the future classic products - "Taro Mud Wave" series of products. Driven by Xicha, taro puree has become a common raw material in the new tea industry.
Stories of taro puree raw materials are not uncommon in the 9-year history of Heytea's business. The recent hot "raw coconut" is also a partner that Heytea has found partners to develop and improve the raw material formula until the production of "raw coconut" raw materials that meet the requirements of Heytea. After the launch of related products, a wave of "raw coconut" has been set off in the market, and "raw coconut" has also become a common raw material in the industry, creating a taste-rich product for consumers.
In 2012, Heetea created cheese tea with fresh raw leaf tea and cheese, thus creating a new tea industry. Taking this as the starting point, in order to bring consumers more extreme products, Heytea has gradually applied a variety of high-quality raw materials to the field of new tea for the first time by self-built, co-built planting bases, and cooperated with various suppliers to reverse research and development customization, etc., promoting the continuous evolution of the new tea industry in product research and development, raw material development, supply chain construction and other aspects, and becoming a pioneer and promoter of new tea drinks.
Upstream journalist Gu Li Wang Mingyue