Recently, the results of the second transportation cultural and creative product solicitation activity sponsored by China Communications News were released. Chongqing rail transit cultural and creative product "Train assembly blocks to spring" stood out and won the title of "Top Ten Cultural and Creative Products" in transportation, which fully demonstrated the charm and influence of Chongqing rail transit culture.
This building block product restores the scene of the monorail line 2 train passing through the beauty plum in the section from Fotuguan to Daping, so that visitors can enjoy the romance brought by Chongqing rail transit anytime and anywhere. This is not only a toy, but also a cultural heritage and artistic display.
Chongqing Rail Group adheres to the concept of "exporting rail culture, telling a good track story, and establishing a rail brand", digs deep into the rail transit culture, actively builds the cultural and creative brand of Chongqing rail transit, and continues to expand the influence of Chongqing rail transit.
In 2022, the Li Ziba cultural and creative trademark independently designed by Chongqing Rail Group passed the review of the State Intellectual Property Office and completed the copyright registration.
Through cooperation with Chongqing's "intangible cultural heritage" and well-known "IP", the rail group has deepened the cooperation and exchange of cultural tourism between Sichuan and Chongqing, developed a variety of cultural and creative products and tickets, and deployed cultural and creative vending machines at multiple stations, carried out a series of theme promotions such as Douyin "cloud live broadcast", and displayed the cultural charm of Chongqing rail transit through multiple channels and media.
Chongqing rail transit cultural and creative products were unveiled at the Sichuan-Chongqing Housing and Urban-Rural Construction Expo
In addition, Chongqing Rail Group also continues to disseminate Chongqing's regional culture and rail transit culture to the public through the integration of "rail + cultural tourism", with the rail transit cultural and creative brand as the carrier, promotes the integrated development of rail transit and Chongqing's urban mountain, water and bridge characteristics, effectively improves the passenger flow sharing capacity of rail transit, and weaves a "happiness network" for citizens.
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Characters: Hajime Etani
Photo: Wang Lijun, Qiu Hui, Xu Qinghong
Editor: Fan Run
校对：刘 畅责编：苏 阳终审：胡潆兮
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