Following Japan and Malaysia, the official Chinese version of the world-famous "Snoopy & Friends" assembly model has finally been introduced into the domestic market, and will be pre-sold in limited quantities from April 22 to May 6 in Bailian Yike, marking the first launch of the series in the domestic convenience store format.
Classic IP meets new retail
Since the beginning of serialization, the popular manga Peanuts Gang is still loved by the world for more than 70 years. Snoopy & Friends brings Snoopy and Charlie Brown, as well as your favorite characters, to life in select comic book scenes. With the release of the assembled model of "Snoopy and Friends", the classic IP that transcends the times once again evokes the memory of a generation.
Becoming the first place of domestic convenience stores with world-famous IP is not only the glory of an enterprise, but also the embodiment of strength. Relying on China's retail giant Bailian Group and leading Internet companies, Yike is committed to exploring new retail formats driven by digitalization, with nearly 200 stores, 90% of which are located in commercial buildings and industrial parks, for office workers, more than 70% of the customer base are young white-collar workers, and the proportion of people aged 25-35 is more than 20% higher than the industry average. To a certain extent, this group of people has a high degree of overlap with the consumer groups of various IP products.
According to reports, the "Snoopy and Friends" assembly model selects 32 well-known scenes from "Peanut Comics", and the replaceable double-sided display is fun, each scene can be easily converted into different seasons, and it is easy to convert the A side of spring and summer into the B side of autumn and winter, and you can replace the scene you like at any time according to the mood of the day. Each scene has LED lighting effects, and all the lighting effects include moonlight, campfires, lights, etc. All kinds of lights can be controlled by the included remote control to control the lighting effects of the whole house, and individual scenes can also be taken out for individual scene LED lighting effect display. Enjoy assembling Snoopy & Friends every week, and see and display the results of the Snoopy Dog House box model. It took nearly two years for a Japanese consumer to assemble all the parts and finally assemble their own model of the Snoopy Dog House box.
Help launch the "first Shanghai" brand
As the engine for Shanghai to accelerate the pace of building an international consumption center city, the "first economy" is stepping into the "fast lane" of high-quality development. Recently, the launching ceremony of the 2024 "First Start Shanghai" global promotion was held, and the "Several Measures to Further Promote the High-quality Development of the First Economy" was officially released, and the first store of the high-energy debut show was officially released to promote the first show and first store of high-energy debut to gather in Shanghai. Bailian Yike has become the first place of domestic convenience stores for the assembled model of "Snoopy and Friends" under "Peanut Comics", and on the occasion of the "55 Shopping Festival", it will help launch the "first Shanghai" brand with practical actions.
With the concept of "fun and taste life", Bailian Yike has been committed to creating a "third space" for professionals at home and outside of work, and has been actively introducing various new trendy IP products into convenient formats and various innovative forms to get closer to young people, precipitating loyal users, so that they can enjoy food and experience interesting and humane life within a 15-minute walk.
With its strong innovation strength and development potential, Bailian Yike has grown steadily, and its market competitiveness and brand influence are increasing day by day, and it has won two awards this year: "Forbes China's 2024 Most Influential Retailer of the Year" and "Sullivan's 2024 Top Consumer Emerging Brand of the Year".
In the future, Bailian Yike will also actively respond to the "first launch in Shanghai", continue to make efforts in IP strategic cooperation, and introduce more well-known IP derivatives online and offline in the form of exclusives and debuts, so as to help partners efficiently reach target users and achieve a win-win effect while attracting young people to enter the store for consumption.