Lei Jianping on May 17
Bruco Group Limited ("Bruco") has submitted a prospectus to be listed on the Hong Kong Stock Exchange.
Bruke is also very powerful, building blocks into a big business, with a revenue of nearly 900 million yuan a year.
The annual revenue is 877 million
Bruco is a company that builds character toys, focusing on the building block category, and Bruco's products highly restore the charm of IP characters.
The IP matrix officially authorized by Bruco Building Blocks covers many popular series such as Ultraman, Transformers, Naruto, Douluo Dalu, and Ye Luoli.
Bruco will also carry out licensing cooperation projects, including Marvel Infinity Universe, Spider and his magical companions, Pokémon, Saint Seiya, Kamen Rider, Hatsune Miku, Detective Conan, Neon Genesis Evangelion, Minions and other world-renowned IPs.
The price of Bruco's mainstream products ranges from 19.9 yuan to 399 yuan, the price of Bruco's popular mass price band products is 39 yuan, and the price of affordable price band products that can reach a wider range of consumers is 19.9 yuan.
Bruco's revenue in 2021, 2022, and 2023 will be 330 million, 326 million, and 877 million respectively; Bruco's revenue for the first quarter of 2024 was $466 million, compared to $144 million in the same period last year.
Bruke's gross profit in 2021, 2022, and 2023 will be 123 million, 123 million, and 415 million respectively; gross profit margin was 37.4%, 37.9% and 47.3% respectively; Bruco's gross profit for the first quarter of 2024 was 242 million yuan, with a gross profit margin of 52%; The gross profit in the same period last year was 58.94 million yuan, and the gross profit margin was 41%.
Bruke's profit in 2021, 2022, and 2023 will be -507 million yuan, -423 million yuan, and -207 million yuan respectively; Bruke's net profit in the first quarter of 2024 was 46.71 million yuan, compared with a loss of 125 million yuan in the same period last year.
Bruco's adjusted profit in 2021, 2022 and 2023 will be -356 million yuan, -225 million yuan and 72.88 million yuan respectively; Adjusted profit for the first quarter of 2024 was $122 million, compared to an adjusted loss of $11.73 million for the same period last year.
Bruco's adjusted profit margins in 2021, 2022, and 2023 are -108%, -69%, and 8%, respectively; Adjusted profit for the first quarter of 2024 was 26.1%, compared to an adjusted loss margin of 8.2% for the year-ago quarter.
As of March 31, 2024, Bruco had cash and cash equivalents of $497 million.
Legend Source Code Yunfeng and Gao Rong are shareholders
The executive directors of Bruke are Zhu Weisong and Sheng Xiaofeng; The non-executive directors are Chang Kaisi and Chen Rui; The independent non-executive Directors are Gao Pingyang, Ms. Huang Rong and Shang Jian.
Before the IPO, Zhu Weisong, chairman, executive director and chief executive officer, held 54.95% of the shares, Sheng Xiaofeng, executive director and president, held 2.01% of the shares, and Huang Zheng, vice president of Bruke, held 0.63% of the shares.
First Prosperity, an employee stock ownership platform, holds 9.81% of the shares, Legend Capital's Idea Great holds 6.72%, and LC Fund holds 0.31%.
BlueCo, a subsidiary of Source Code Capital, holds 5.64% of the shares, and Yunfeng Tuoyuan holds 5.65% of the shares. Beijing Gaorong holds 1.32% of the shares, and Chengdu Gaorong holds 0.23%.
Hongshan Limited、HFH、中视金桥、Lenient等也是股东。
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