The GMV of Double 11 was 3.36 billion, and Semir shares leveraged the new growth of the brand with product strength, and the sales performance of Semir shares during the Double 11 period reached a record high, reaching 3.36 billion yuan, a year-on-year increase of 2

The GMV of Double 11 was 3.36 billion, and Semir shares leveraged the new growth of the brand with product strength

Semir Co., Ltd.'s sales performance during the Double 11 period hit a record high, reaching 3.36 billion yuan, a year-on-year increase of 25%. Among them, its children's clothing brand Balabala topped the TOP1 of the first day of Double 11 in Tmall children's clothing stores, and achieved brilliant results in the brand's global outbreak. The strategic adjustment of Semir in terms of products, resources and organization has provided support for its success on Double 11. At the same time, Semir launched new products and co-branded products of multiple brands during the Double 11 period, fully meeting the diversified needs of consumers. In terms of channels, with the linkage of online and offline channels, Semir has opened up the whole link growth from grass planting to weeding, providing consumers with a new shopping experience.