With the improvement of living standards and the evolution of family concepts, outdoor parent-child activities are gradually becoming a new choice for modern family leisure and entertainment. Driven by this new fashion, the outdoor children's clothing market has ushered in unprecedented development opportunities.
On the travel platform, the number of orders for parent-child travel increased by 186% year-on-year last year, accounting for 28% of all travel users.
Whether it's taking your kids camping in the park, or going deep into nature and enjoying the fun of outdoor adventures, parent-child travel has become the best way to enjoy family time and shorten the distance between parents and children.
Driven by this fashion, the outdoor children's clothing market ushered in a big explosion. The data shows that the sales of outdoor children's clothing on Vipshop have shown a significant upward trend recently. Children's sunscreen clothing, in particular, saw a staggering 124% year-on-year increase in sales. At the same time, sales of children's outdoor sports shoes also achieved a year-on-year increase of 45%.
In Vipshop's buyer show, you can see many parents' positive comments on outdoor children's clothing. One parent shared, "I bought several sets of outdoor children's clothes for my child at Vipshop, and the quality was very good and the sun protection effect was great. Now take your kids outdoors and never have to worry about sunburn again. ”
Another parent said: "These outdoor children's clothes are very stylish, the children are very handsome to wear, and the fabric is comfortable, which is very suitable for outdoor activities." ”
The reason why outdoor children's clothing is loved by parents is not only its fashionable design, but also its functionality. In outdoor activities, children need to face changeable weather and environment, so sunscreen, breathability, wear resistance and other functions are particularly important.
Not only that, but the design of outdoor children's clothing is also paying more and more attention to the aesthetic needs of children. Bright colors and interesting patterns make children love it, and a brightly dressed photo can make these "dazzling baby madmen" receive countless likes in the circle of friends.
It is worth mentioning that a few days ago, Vipshop opened the "419 Spring and Summer Promotion Festival", more than 5,000 well-known brands participated in the event, and on the basis of daily low prices, they were reduced by 8% or even 5%, and some children's clothing brand discounts hit a new low in the year, attracting the attention of many consumers.
According to Euromonitor data, it is expected that the market size of children's clothing in mainland China will exceed 400 billion yuan in 2024 and reach 473.8 billion yuan by 2025.
As parents pay more attention to the healthy growth of their children and the educational concept continues to upgrade, outdoor parent-child activities will become more popular. More and more parents are beginning to take their children to travel outdoors to feel the breath of nature together and let their children experience a different world.