"Why are children's clothes more and more expensive?"
This is a question that many people have had.
JD children's clothing
With the continuous improvement of the mainland's economic level, the per capita disposable income has also increased. The concept of eugenics and the improvement of living standards have made residents' consumption of children's clothing continue to rise, and the growth rate is higher than the growth rate of per capita consumption expenditure and per capita clothing consumption expenditure. In addition, the second-child and third-child policies have also continuously stimulated the development of the children's clothing market.
It can be said that children's clothing is one of the most profitable clothing markets in China!
Children's clothing is mainly classified
In fact, not only in China, but also from a global perspective, the children's clothing market is also one of the most profitable segments in the apparel industry.
Due to a combination of demographic, macroeconomic and social trends, some institutions expect the children's clothing market to outpace men's and women's clothing in terms of retail value growth.
Moreover, the increasing disposable income and the growing working population are driving the growth of the market. The increasing number of customized, innovative, and affordable prices for children's clothing and footwear products is driving the global market growth.
The global children's clothing market is expected to reach $270 million in 2024, with the Asia-Pacific region being the fastest-growing market.
The size of the children's clothing market
The China children's clothing market was valued at USD 53.92 billion in 2023 and is expected to reach USD 79.66 billion by 2028, registering a CAGR of 8.12% during the forecast period (2023-2028). Due to a large potential customer base, a large population, and a growing middle-class population, the children's clothing market in mainland China is growing rapidly.
The size of China's children's clothing market
The children's clothing market is large in scale and competitive.
Investments, product innovations, mergers and acquisitions, and partnerships are some of the important strategies adopted by the major players in the international children's wear market.
At the same time, they also focus on targeted marketing and expand their product offerings by launching new apparel designs for better product positioning and catering to the consumer base.
The branding of the children's clothing industry in mainland China started late, and the market size has declined due to the impact of the epidemic in the first two years, but now the market development momentum has improved, and a large number of investors have poured in.
This is also reminding the mainland of the children's clothing market practitioners that they need to actively innovate, expand cooperative relations, do a good job in product positioning, and attach importance to marketing and promotion.