The Spring Festival is approaching, and the land of China is full of jubilant atmosphere, and for many children's clothing store operators, it is also the last peak season of the year - the eve of the Spring Festival.
There are many traditional customs and habits in the mainland during the Spring Festival, and buying new clothes is one of them, especially for children's new clothes, many parents will choose to buy at this time.
If you are also a children's clothing store operator, such a peak season opportunity is not to be missed, and you must carry out a variety of activities and spend more effort on management, otherwise you can only wait another year.
1. Stock up in advance
Generally speaking, half a month before the Spring Festival, or even within a month, it is necessary to start preparing for the new children's clothing before the holiday. This time period is very particular, too early may not be new enough, too late may not be too late, it must be just right.
Red is the mainstream choice of new clothes for the New Year, focusing on a festive and with a cartoon pattern exclusive to the Year of the Dragon, this is the best-selling New Year's children's clothing, parents and children like it, if there is a little more design sense it would be even better.
2. Store layout
During the Spring Festival, the festive atmosphere is also a very important marketing element, which can also help you attract a large number of consumers to the store, so operators must not underestimate this point, and if it is not done properly, it will show a gap.
For example, couplets, window grilles and blessing characters are best available, and you can also put some cute dragon dolls and hang a few Chinese knots indoors, and your store will definitely attract the attention of children, and children will bring their parents to patronize.
3. Promotional Activities
Promotions are an important measure to increase sales, especially in peak seasons, whether the event is interesting and participatory, and whether consumers can get great discounts, are the key to measuring the success of a promotion.
You can take the model of combining new and old styles to sell, or you can hold a full reduction activity, or give some cute little gifts, which must be placed in a conspicuous position to attract the attention of children.
4. Pay close attention to service
On the eve of the Spring Festival, there is a large flow of people, and a lot of consumers will be lost if you don't take care of it, so how to make the store orderly during the Spring Festival is a great test of the service ability of children's clothing stores.
The two major advantages of physical stores are intuitive and service, and they must be in place to give consumers the best shopping experience, so as to maximize the retention of consumers and promote the conversion of repeat customers.
All in all, the eve of the Spring Festival is a marketing node that cannot be ignored, even if it can't be the best, it is necessary to ensure that there are no mistakes, so that you can get the fruits of your labor in the peak season and have a good year.