Zhuquan Village in Yinan, Linyi, Shandong Province, has achieved the harmonious development of production, life and ecology with its unique "external capital leveraging model", and has become one of the top ten most beautiful villages in China. The successful experience of Zhuquan Village is worth learning from.
1. Implement the overall operation mode of government guidance, market operation and villagers' autonomy
Government guidance: county and town governments have set up tourism development and construction headquarters, selected special personnel and special posts, introduced support policies, coordinated handling of relations, and solved constraints.
Market operation: Qingdao Longteng Group, as the main body of investment and development of Zhuquan Village, determines the primary principle of market leadership, and adopts market-oriented operation in development, operation and management.
Second, planning first, taking into account the development and construction of scenic spots
Planning first: The development and construction of scenic spots adheres to the principle of "protective development", plans from a high starting point, takes ecological protection and the excavation of local historical and cultural connotations as the focus of planning, and insists on carrying forward in inheritance and development in protection.
3. Create a new development model according to local conditions
1. Improve the living environment: In accordance with the high-standard planning and design, the new village will carry out unified supporting construction of facilities such as domestic electricity, tap water, street lamp erection, road hardening, water flushing toilets, and biogas, and plant greening trees to form an ecological livable village with neat planning, clean environment and complete supporting facilities.
2. In terms of production, Zhuquan Village adapts measures to local conditions, makes full use of the local bamboo forests, springs, ancient villages and other resource advantages, and vigorously develops rural leisure tourism. Through market-oriented operation, it has attracted external capital investment and promoted the development of tourism. At the same time, the government has played an important guiding role in it, introducing supportive policies, coordinating and handling relationships, and solving constraints, providing a strong guarantee for the development of Zhuquan Village.
3. Create a new model: make use of the resource advantages of bamboo forests, springs and ancient villages, and vigorously develop rural leisure tourism with the cultural characteristics of ancient village ecology and Yimeng folk customs. Promote the coordinated development of the two bamboo springs of "one ancient and one new", retain the original style of the ancient village, and build it into a gathering place for tourism reception and leisure industry, and provide a spacious and comfortable living environment for the villagers in accordance with the modern new living standards.
Fourth, people-oriented, production, life, ecological harmonious development
The development model of Zhuquan Village embodies the concept of people-oriented, production, life and ecological harmonious development. Through measures such as improving the living environment, developing characteristic industries, and protecting the ecological environment, the happy life of the villagers and the sustainable development of the village have been realized. 、
In the process of development, Zhuquan Village has always adhered to the concept of people-oriented and paid attention to improving the living environment of the villagers. In accordance with the high-standard planning and design, the new village is equipped with facilities such as electricity, running water, street lamp erection, road hardening, water flushing toilets, and biogas, providing a spacious and comfortable living environment for the villagers. At the same time, the ancient village retains its original style and has become a gathering place for tourism reception and leisure industries, where villagers can use their homes to give full play to their expertise and carry out tourism business around the "ancient village", so as to live and work in peace and contentment.
Fifth, the management is standardized, and the public system is perfect
Zhuquan Village has a sound safety management system, environmental sanitation and other systems, and has an emergency plan, through several years of improvement, has gradually formed a set of universal and standardized system. There are standard tourist service centers and medical aid points, which can centrally dispose of garbage, and all sewage is discharged after reaching the treatment standard, forming a clean and complete environmental infrastructure.
6. Guarantee project investment and promote the construction system
In accordance with the beautiful rural standard system covering the rural infrastructure construction standard system, environmental improvement standard system, service guarantee standard system, industrial operation standard system and public service standard system, the company arranges special funds to invest in the construction of beautiful villages every year, and at the same time, strives to strive for policy funds from various channels to provide financial guarantee for the development and construction of beautiful villages, and strives to create high-quality eco-tourism.
7. Actively participate in the creation of tourism standardization demonstration enterprises and provide project support;
Zhuquan Village has taken the lead in developing rural eco-tourism, detonating the development of the village, and developing rural leisure tourism with Yimeng characteristics by making use of the village's paradise-like beauty and unique Yimeng rural culture.
In 2015, Yinan County, where the scenic spot is located, was listed as a pilot county for tourism standardization by the former National Tourism Administration, and Zhuquan Village was listed as the first batch of pilot units.
8. Cultivate characteristic cultural villages and sort out village brands. Prepare plans for the protection and development of ancient villages, and strengthen the protection of villages.
1. Excavation and protection: fully excavate the historical culture, folk culture and other resources of ancient villages, and protect them. For example, the preservation and restoration of old buildings, traditional farming tools, etc.
2. Cultivating characteristic culture: Cultivating and inheriting the characteristic culture of the village by holding traditional cultural activities and handicraft production. At the same time, external funds and professional teams are introduced to develop cultural and creative products.
3. Prepare protection and development plans: formulate scientific and reasonable protection and development plans for ancient villages, and clarify the scope, principles and measures of protection. The planning should pay attention to the overall style, ecological environment and cultural heritage of the village.
4. Strengthen publicity and promotion: publicize the characteristic cultural and tourism resources of the village through various channels, improve the visibility and reputation of the village, and attract more tourists to come for sightseeing.
5. Development of tourism industry: take tourism as a breakthrough to create tourism products and services with local characteristics and promote the development of village economy. At the same time, the protection and development of the village will be fed back through tourism income.
6. Pay attention to the participation of villagers: Encourage villagers to actively participate in the protection and development of villages, and improve villagers' awareness and enthusiasm for cultural protection. The participation of villagers can be enhanced through the establishment of villagers' self-governing organizations and the implementation of training.
7. Strengthen cooperation with the outside world: Strengthen cooperation with the government, enterprises, social organizations, etc., to jointly promote the protection and development of villages. For example, to seek government policy support, the introduction of corporate investment, etc.
8. Continuous innovation: Constantly innovate the development model and business philosophy of the village, adapt to the changes in market demand and social development, and maintain the vitality and competitiveness of the village.
summary
Zhuquan Village adheres to the principle of "protective development", takes ecological protection and the excavation of local historical and cultural connotations as the focus of planning, and insists on carrying forward and developing in inheritance and protection. Through effective development, a situation has been formed in which the old and new Zhuquan villages complement each other and complement each other, realizing the benign interaction between economic development and ecological protection.
A series of measures have been taken to cultivate characteristic culture, sort out village brands and compile protection and development plans for ancient villages, which have realized the harmonious development of production, life and ecology, and provided useful reference for rural revitalization in other regions.