Yunshang Town, Yongqing County, adheres to the simultaneous development of efficient undertaking and comprehensive transformation and upgrading
Jingnan rises as a new city of clothing and fashion
-- Beijing enterprises settled in Hebei County to expand the characteristic industries of Hebei County (6)
Aerial photograph of Yunshang Town, Yongqing County, on April 19. Photo by Hebei Daily correspondent Pang Qianyou
On April 19, in Yunshang Town, Yongqing County, customers bought clothes at the Mushu Women's Clothing Brand Pavilion. Photo by Hebei Daily reporter Liu Jie
Hebei Daily reporter Liu Jie Li Wei
On April 19, a few hundred meters west along the Yongqing North Exit of the Beijing-Taiwan Expressway, I came to the first clothing industry chain characteristic town in the Beijing-Tianjin-Hebei region - Yunshang Town in Yongqing County. Since it was put into operation in 2017, it has settled in more than 3,800 merchants in the Beijing clothing wholesale market, and has developed into a new fashion city with 12,500 employees and an annual output value of more than 5 billion yuan.
Walking into the shops in Yunshang Town, summer clothes have already been put on the shelves, wholesalers and customers who come to shop are shuttling back and forth, and merchants are busy billing, packing, and shipping, a busy scene. In 2019, the Mushu Women's Wear Brand Pavilion, which was moved from Dahongmen in Beijing to Hall 1 of Yunshang Clothing Plaza, realized the dream of transformation and upgrading here.
"The convenient transportation, powerful policies and intimate services here give us the confidence to make the brand bigger and stronger. When the reporter met Xia Haiqin, the person in charge of the Mushu Women's Clothing Brand Pavilion, she was confirming the women's clothing style with a wholesaler from Shunyi District, Beijing. "They ordered more than 300 pieces of women's clothing, which were shipped this afternoon, and will be available for sale in three stores in Shunyi tomorrow morning. ”
"In the past, the Dahongmen clothing wholesale market had many people, cars, and goods, and there were traffic jams almost every day, and our store area was also small, and our development was limited. Xia Haiqin said with deep feeling that since moving to Yunshang Town, the store area has expanded by three times, and more than 600 women's clothing in the season can be displayed, and the annual sales can achieve an increase of more than 30%, and the business is becoming more and more prosperous.
Yongqing garment industry cluster is one of the "7+6" county-level characteristic industrial clusters that Langfang City focuses on developing, and it is also one of the fulcrums of the "1+2" industrial cluster strongly promoted by Yongqing County. "With the coordinated development of Beijing-Tianjin-Hebei rising to a national strategy, the wholesale markets of garment and related industries such as Dahongmen and Laodongpi have been listed as key areas for Beijing's non-capital functions, and the development of Yunshang Town has ushered in a rare opportunity. Yang Shusen, head of the special class of Yongqing County's garment industry, introduced.
To undertake the relief of Beijing's garment industry, Yongqing County did not rush to achieve success, but first examined itself and did its homework. They set up a special class for the garment industry to create a new city for the garment industry to gather with excellent environment, strong service and problem solving. As one of the first batch of key projects in the province to undertake Beijing's non-capital functional relief, Yunshang Town has given a series of preferential policies such as rent exemption and property fees for the first three years for the relief merchants.
Yunshang Town has been under construction since 2016, with a total investment of 5.1 billion yuan, and the first and second phases of the project cover an area of 410 acres, with a construction area of 620,000 square meters, attracting more than 3,800 Beijing enterprises and merchants to start a "second venture". In just 8 years, the town has transformed a remote village far from Yongqing County into a bustling and lively fashion center.
"Undertaking Beijing's garment industry is not a simple relocation, but also needs to be upgraded in relocation and developed in innovation. Liu Chang, director of operation and promotion of Yunshang Town, Yongqing County, said that they will help the development of Yongqing's clothing creative design industry by comprehensively undertaking Beijing's garment industry relief and self-created brands, self-design and cooperative manufacturing.
Creative design is the soul of the development of the garment industry. "The town has the largest fabric and accessories base in North China, which can be easily realized from design, production to sales, providing a communication platform and creative space for designers. Song Zuyao, the founder of "ZUYAO" studio, introduced that since he settled in the town, he has insisted on integrating traditional intangible cultural heritage elements into clothing design through market-oriented design techniques, and some products such as "sustainable and environmentally friendly fabrics" of the original design have been exported to major cities in China, as well as Japan, Norway and other countries and regions through the "ZUYAO SONG" brand clothing.
"We are more to assist designers in incubating brands and launching them to the market, and we have attracted more than 200 independent designers and pattern makers. Liu Chang introduced that Yunshang Town has maintained strategic cooperation with the China Fashion Designers Association, participated in China International Fashion Week and China International College Fashion Week, hosted the finals of China's fashion technology "Golden Shear Award" for 5 consecutive years, and launched more than 100 independent design brands, and was approved as a national textile and garment creative design demonstration park in 2023.
There are not only enterprise merchants and brand studios, but also garment processing factories and fabric accessories merchants, and the old customers from the upstream and downstream are involved in Yunshang Town. At present, the whole industry chain from R&D and design, manufacturing, exhibition and display to business transactions and online sales has been formed here, and merchants have a special affection for the town, and there are more and more customers.
On the morning of the same day, at the "Gold Rush House Factory Store" in Hall 1 of Yunshang Clothing Plaza, the store owner Xinhuan was selling clothes to Feng Jianxue, a customer from Beijing. "This morning I took the bus express from Beijing to Yunshang Town, bought a sweatshirt and a coat, and only spent 90 yuan, which is really good and cheap. Feng Jianxue said.
In addition to selling clothes every day, Zhang Xinhuan is also busy delivering goods to customers in other places. "There are a lot of orders today, some sent to Beijing, Tianjin, as well as Liaoning and Xinjiang, a total of more than 110 pieces, sold for more than 8,000 yuan. After the delivery of the goods by Xinzhaozhong Logistics Company in Yunshang Town, Zhang Xinhuan's face was full of joy.
The reporter saw in the freight yard of Yongqing Yunshang Logistics Distribution Co., Ltd. that hundreds of stevedores were busy loading and unloading clothing, fabrics and other goods. "We have gathered more than 60 logistics companies in Xinzhao here, undertaking the logistics and transportation business of clothing, fabrics and accessories in the whole town, and the short-distance around Beijing-Tianjin-Hebei can be delivered the next day, and the rest of the country will be delivered in no more than 3 days. Wu Jianyong, the person in charge of the company, introduced.
In the YTO Express pick-up point in Yunshang Town, there is an endless stream of merchants who come to deliver the goods. "There are seven or eight thousand pieces of goods collected in the town every day, and the express delivery will be transported to the nearby YTO Express Northern Headquarters Base for sorting and delivery that night. Li Lun, a staff member of the collection point, said that in Yunshang Town, YTO has realized the tandem integration with the clothing and apparel industry, and the proportion of express delivery in the Beijing-Tianjin-Hebei region has reached more than 95% the next day.
In addition to YTO, express delivery companies such as Zhongtong, JD.com, and SF Express also have pick-up points in Yunshang Town. At present, it has perfect express delivery and logistics facilities, and has become a "online + offline" one-stop wholesale distribution center for the garment industry in the Beijing-Tianjin-Hebei region, which can quickly realize "one point to the whole country" and comprehensively drive the synchronous development of the upstream and downstream of Yongqing garment industry.
12 kilometers southeast of Yunshang Town, Beijing Yizhuang Yongqing High-tech Zone, there is a "park in the district" - Zheshang Garment New Town. Up to now, there are nearly 600 garment production and processing and garment foreign trade enterprises here, mainly from Beijing, forming an industrial chain connecting garment production and trade logistics with Yunshang Town. Yang Shusen told reporters.
Fabric sorting, sewing garments, quality inspection...... In the afternoon of the same day, in the production workshop of Beijing Luyushi Garment Co., Ltd., all employees were busy in front of the sewing machine, working overtime to catch up with orders. "In 2017, our company's production workshop in Zheshang Garment New Town was officially put into operation, and the factory direct store was simultaneously laid out in Yunshang Town. Zhang Leping, the company's manager, said that last year alone, they launched nearly 400 new clothes, and their turnover increased by more than 10% year-on-year.
Taking advantage of the momentum and coordinated development, the flower of fashion blooms in Jingnan. With the completion and operation of the Beijing garment industry undertaking platform such as Yunshang Town and Zheshang Garment New Town, Yongqing County has attracted more than 1,000 garment production enterprises, more than 3,800 garment business enterprises, and more than 200 independent designer studios to settle down, and has embarked on a new path to lead the high-quality development of county-level characteristic industries with creative fashion concepts.
A small town "supports" a fashionable new city. "From a deserted village to a fashionable new city, Yunshang Town adheres to the simultaneous development of high-quality relief, and has completed a gorgeous transformation in 8 years. Zhao Xiaodong, president of Yunshang Town, said that in the future, they will strengthen exchanges and cooperation with the China Fashion Designers Association and colleges and universities in Beijing-Tianjin-Hebei, and strive to build Yunshang Town into the largest, most complete and most influential fashion industry characteristic town in Beijing-Tianjin-Hebei.
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