Recently, Zhang Jinshan, executive chairman and secretary general of the Craftsman Culture Committee of the China Oriental Culture Research Association, and his party visited the Zhang Tonglu Enamel Art Center, a national non-hereditary heir of cloisonné. Zhang Xu, the master of cloisonné and the non-hereditary heir of cloisonné, received and accompanied the investigation, and Zhang Yucheng, an expert member of the Craftsman Culture Special Committee of the China Oriental Culture Research Association and a master of jade carving intangible cultural heritage, participated in the research work together.
Zhang Jinshan and his party successively went to the exhibition hall of Zhang Tonglu Enamel Art Center and the master inheritance studio to conduct research. At the scene, Master Zhang Xu introduced in detail the history and production process of cloisonné. Cloisonné is a "distant visitor" along the Silk Road, once a messenger and relic of Cultural Exchange between China and the West, and an imported product full of "Western Style", but in the continuous inheritance and innovation of Chinese craftsmen, it has gradually evolved into a unique and unique arts and crafts product with Unique Chinese characteristics in the world. Behind this is the continued inheritance of the ingenuity of more than 600 years of craftsmen, the "Chinese totem" that condenses the wisdom of the ancients and the painstaking efforts of today's people, and it is also a "national flower" that "born from the fire" and blooms on the world stage.
Master Zhang Xu told the research team about the experience of Master Zhang Tonglu in "innovating" for the cloisonné technique: "In 1968, in order to break the artistic limitations of traditional cloisonné, my father skillfully integrated the poetic conception of "Butterfly Love Flower Answer Li Shuyi" into artistic creation after many designs, and used the traditional themes for the present, creating the fine "Butterfly Vase" of the times. This work has a tall and unique shape, beautiful and flexible patterns, strong national characteristics and distinct atmosphere of the times. It was very popular at the Canton Fair that year, and won the first place in the national cloisonné industry competition in 1980, opening the door to a new era for cloisonné art. ”
During the discussion, the research team and the inheritor Master Zhang Xu had cordial exchanges on the product development, future development and brand communication of the "cloisonné technique", carried out market promotion and brand activity operation for non-genetic inheritance, brand culture, video live broadcast, intangible cultural creation, etc., deeply tapped the potential of the intangible cultural heritage market, broadened the product sales channels, expanded the scope of skill inheritance and learning, and continuously promoted the synchronous and high-quality development of the intangible cultural heritage and the industry. Give full play to the advantages of the two sides in their respective fields, carry out in-depth cooperation, and work together to promote the inheritance, creative transformation and innovative development of outstanding intangible cultural heritage.