Shanghai People's Radio's "Cultural Short Audio" column
Transformation and shaping to start a new journey
Colorful and new
The Shanghai Bay Area is a picturesque mountain of gold
You must have heard the fairy tale of "Maleon", the magic pen that has helped many people and punished many bad people. The Shanghai "Marley" brand painting material marked by the unique "double horse head" is also a household name, and has a history of more than 100 years. Just in Jinshanzui Fishing Village and Haihui Street, two "Marley Art Spaces" created by Double Happiness Group have become interesting check-in spots, and walking in is like being in an art garden.
In Jinshanzui Fishing Village, large colored waves spread out in the space, an art wall built by fluid rabbits of different colors at the entrance is full of creativity, a "Strauss" painted piano is colorful, and a rainbow wall composed of acrylic paint is dazzling. As the visual protagonist of the space, "Ma Xiaoli", the virtual image spokesperson of the Marley brand, rides a pony in Hanfu, sits on a chair with lotus leaves, or holds a paint plate in her hand to be playful and cute. Watercolor, gouache, oil painting, Chinese painting, acrylic paints, oil pastels, crayons, brushes, easels and other painting materials are all available to make you feel like you're in a world of color.
On Haihui Street, walking into the art space, the logos of the five time-honored brands associated with Double Happiness Group instantly caught people's attention. "Ma Xiaoli" was dressed in light green Hanfu, and under the illumination of the lights, she led everyone into the time-honored product space. The table tennis rackets, badminton rackets, football basketballs and other sporting goods on display at "Double Happiness" convey the spirit of sportsmanship; "Marley" pigments are rich in variety and colorful; The classic models and children's musical instruments on display in "Dunhuang" are small and exquisite, and the image is cute; The graffiti piano of "Strauss" brings a lively and jumping artistic atmosphere; "Lixin" paper products have fine workmanship and excellent quality...... The products cover sports, art, music and stationery, showing the traditional charm and innovative vitality of Jinshan's time-honored brand.
Marley Art Space regularly holds research activities on a daily basis, and special content such as live broadcasts, piano playing, and product interactive experiences are set up in the space. In the future, Marley Art Space will experience artistic creations such as colored pencils, sketches, and Chinese paintings by trying out the excellent products of domestic brands. In the splendid spring, let's check in this colorful fishing village "Internet celebrity" new landmark!
Edit | Yu Luoyin
Editor-in-charge | Chen Weiting, Pantene