Editor's note
In order to thoroughly implement the work arrangements of the CPC Central Committee and the State Council on promoting the development and growth of the private economy, the spirit of the city's conference on promoting the high-quality development of the private economy and the joint conference on the development of the private economy in Shanghai, and further promote the ideal and belief education of private economic personnel with the theme of "learning ideas, clarifying directions, strengthening confidence, and making new contributions", the second season of a series of special reports on "Innovation and Entrepreneurship in Jinshan Transformation and Shaping for Development" was recently launched. Closely following the main line of "focusing on development and focusing on transformation", we will focus on publicizing a number of outstanding typical private entrepreneur cases, create a strong atmosphere of innovation and entrepreneurship, boost the confidence of private enterprises, stimulate the vitality of private investment, and help draw a blueprint for Jinshan's transformation and development.
Issue (2).
Shanghai Champau Food Co., Ltd
In Langxia Town, Jinshan District, there is a very popular factory store - Yilianju, and hundreds of people come to check in every day! In addition to a wide variety of snacks, beverages, and milk, there are also a variety of freshly made breads and delicious coffee...... The store is clean and comfortable, choose a corner by the window, order a cup of coffee, and with a small snack, leisurely look at the scenery in the distance, and the body and mind will be completely relaxed.
It is understood that the Yilianju factory store was opened by Shanghai Xiangmao Food Co., Ltd. "The original intention of opening the factory store was to handle the excess orders produced by the company's production line, and the price was slightly higher than the ex-factory price. Next to the factory store is the R&D center, where half of the R&D staff spends half of their time developing new products, and the other half of the time is responsible for making all kinds of delicious bread for the factory store to sell. Yang Kexing, general manager of the company, said.
Shanghai Xiangmao Food Co., Ltd. is located in Jinshan District National Modern Agricultural Industrial Park, moved from Baoshan District to Jinshan District in 2017, officially produced in October of that year, covering an area of 30 acres, with a modern plant of 20,480 square meters, mainly producing and operating "Shanghai-style characteristics" of leisure snacks, products based in Shanghai, radiating the whole country.
For food companies, it is not an easy thing to create a blockbuster, and it may take years or more than ten years to succeed. In order to make the product occupy a place in the market, the company's R&D team is personally developed and innovated by Yang Kexing, the innovative R&D of West Point is responsible for Yang Fan, China's first senior baker and lecturer, and the innovative R&D of Midpoint is led by Wang Shun, who has been in the industry for more than 40 years and has strong traditional dim sum production experience and innovation ability.
Yang Kexing is well aware that "achieving the ultimate in the subdivision field is the way for an enterprise to survive". To this end, the company relies on characteristic production, and strives to be as extreme as possible in the supply chain, production process, technical content, production management, etc., and has successfully created popular products such as popping mochi and coconut silk balls.
The popping mochi adopts the steaming + frying process, the soft and glutinous Q bomb skin, with a rich fluid filling, a mouthful of bursting pulp, after tasting the lips and teeth, the aftertaste is endless. Popping mochi has a variety of flavors such as matcha, mango, milk, cranberry, cherry blossom strawberry, etc., and can be customized with a variety of specifications and packaging.
Coconut balls are made with an original process and are available in two flavors: classic original flavor and fresh lemon flavor. Full of special desiccated coconut, golden and round appearance, rich coconut fragrance, with the addition of imported cream milk powder, mellow milky taste, soft and delicate entrance.
In addition, products such as milk crispy, egg white crispy, Qingtuan, frozen Daifuku, leaky milk Hua Babao lunch box horse customization are also very popular with consumers in the market.
The development of enterprises is never smooth sailing. In 2023, the company will face multiple pressures such as market saturation in Shanghai, blocked exports, rising raw materials, and industry involution, and begin to look for a new way out.
With the rapid growth of the number of casual snack consumers in third- and fourth-tier cities, it has become a key choice for the market layout of many leading snack brands. In this context, on the premise of consolidating the existing reputation and market share, the company also sank into the third- and fourth-tier city markets, found a new sales platform, and sales increased by more than 20% last year.
At present, the company cooperates with BESTORE, Hema Fresh, RT-Mart, Baicaowei, Laiyifen, China Resources Suguo, Dingdong Food, etc., and maintains a 20% increase in R&D expenditure every year, and plans to strive to create another 2-3 single product champion items in two or three years.
Correspondents | Yao Kaixin
Reporter & Editor | Yang Li
Editor-in-charge | Weng Yu Yu Luoyin