Summary: Watermelons are on the market.
Entering the middle of May, it enters the annual "melon eating season". On the streets of Shencheng, supermarkets, and online new economy platforms, watermelons have been sold. In addition to the "Nanhui 8424", which attracts much attention every year, real estate's Jinshan small crown, ice cream watermelon and other varieties have also been listed one after another. According to data from Xijiao International, the largest fruit wholesale market in Shanghai, its average daily watermelon wholesale volume has reached 443.3 tons in the past few days, and local watermelons account for no more than 5%.
The price of "Nanhui 8424" fell
In a standardized vegetable market on Gaoping Road in Jing'an District, a fruit stall has a lot of watermelons. The extra small phoenix is 5.8 yuan a catty, and the 8424 watermelon is 4.8 yuan a catty. The stall owner said that his 8424 watermelons were also directly picked from the farmers' homes in Pudong Shuyuan Town, and the net profit per catty was only a few cents after removing the cost. As for whether there is a dispute about the "Nanhui 8424" written on it, the stall owner said that the melon body is not labeled, and the price tag simply states the origin.
The Labor Daily reporter learned that in fact, at the beginning of May, the authentic head stubble "Nanhui 8424" has been quietly listed. Each "Nanhui 8424" watermelon is affixed with an exclusive anti-counterfeiting code, one melon one code, and this year's anti-counterfeiting code is upgraded compared with last year, after scanning, it can not only trace the weight of the watermelon, the origin and production management and other information, but also add a new display of the watermelon's packaging listing date, to help consumers more intuitively understand the freshness of the melon.
Each "Nanhui 8424" watermelon is affixed with an exclusive anti-counterfeiting code. Dingdong grocery shopping picture
As a national geographical indication product, "Nanhui 8424" has always been an irreplaceable "melon king" in the eyes of Shanghai citizens. In 1984, Academician Wu Mingzhu cultivated this sweet and crisp "8424" watermelon, which has been planted all over the country. However, in Nanhui, Shanghai, benefiting from the unique saline-alkali sandy soil, high air humidity, rich soil and other natural conditions, the melons grown are of moderate size and superior taste; At the same time, in recent years, the local government has continued to implement the promotion of regional public brands of agricultural products through standardization, and the brand image has been deeply rooted in the hearts of the people, and "Nanhui 8424" has gradually become the "dream melon" of melon lovers.
At the end of April and the beginning of May, the price of "Nanhui 8424" watermelon with a specification of 4kg was about 89.9 yuan, and the price on Dingdong, Hema and other platforms on May 14 has dropped significantly. For example, on the Dingdong platform, the price of a single 3kg "Nanhui 8424" watermelon is 69.9 yuan, and a single 4kg gift box "Nanhui 8424" is 79.9 yuan. The price of the box also fell at the same time.
On platforms such as Dingdong, the price of Nanhui 8424 has fallen. The picture shows a screenshot of the network
"It is expected that after a large number of listings in mid-May, the price will come back. On the whole, Dingdong is expected to sell more than 100,000 'Nanhui 8424' watermelons this year. Li Xiaozhu, an expert in the development of Dingdong vegetable melon products, introduced.
All kinds of seasonal melons have been listed one after another
According to Dingdong, in addition to "Nanhui 8424", Kirin watermelon, Shali red jade small watermelon, golden ice cream watermelon, Jingmei small watermelon and other varieties have also been listed. Among them, the Shali Hongyu small watermelon is an exclusive customized model on Dingdong online this year, which is miniature and small, with thin skin and crispy meat, which is very suitable for individuals or small families to taste. Through the rotation of the origin of Dingdong's national supply chain, unicorn melons have been supplied throughout the year, and the shelf life of Shali Hongyu small watermelons can last from April to November, which greatly extends everyone's "eating melon" time. With the arrival of the peak season for eating melons, seasonal melons such as Shanghai's local Sanlin Bang melons will also be listed one after another.
In the fruit stalls in the market, 8424 watermelons are also on sale. Labor Daily reporter Lu Yanting photography
"Recently, the average daily wholesale volume of watermelons in the market was 443.3 tons, an increase of 9.4% year-on-year." Wei Xianzhong, trainee deputy manager of the international fruit department in the western suburbs, said that in fact, "Nanhui 8424" high-quality melons rarely enter the wholesale market, but there are not only "Nanhui 8424" melons in season. At present, the main watermelon varieties sold in the market are: Dongtai Special Xiaofeng is 5 yuan per kilogram, Yancheng unicorn melon is 6.5 yuan per kilogram, Hainan seedless melon is 3.7 yuan per kilogram, and Shandong Tianwang is 3.5 yuan per kilogram.
Wei Xianzhong said that on the whole, although the wholesale volume of watermelons continues to rise, the proportion of local melons in Shanghai real estate does not exceed 5%. Next, as the temperature rises, the wholesale volume of watermelon may rise, and the price will steadily adjust and fall with the increase.
Header picture: Picking "Nanhui 8424" watermelons in the field. Dingdong grocery shopping picture