Editor's note: On May 10, the 2024 China Brand Day series of activities will kick off at the Shanghai World Expo Exhibition and Convention Center. More than 50 independent brands from Henan participated in the exhibition, and a variety of online and offline activities were carried out with the theme of "Vientiane Henan Tide Rises". What are the highlights of Henan's offline exhibition area? Yupin extraordinary will take you to an immersive experience.
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Dahe.com Shanghai News Take a photo with Luoyang peony with a peony cultural and creative ice cream, check in to the Chinese Character Museum with an "oracle bone" style ice cream, and eat the Q version of Shaolin Kid's ice cream and visit Shaolin Temple...... Are you also jumping on the trend of checking in with cultural and creative ice cream? Today, Dahe.com reporters will visit the Henan exhibition area of the 2024 China Brand Day, taking you to taste the upper and lower 5,000 years.
TechnoAlpin ice cream showcase in Henan exhibition area
Eating ice cream and tasting culture, cultural and creative ice cream is eye-catching and delicious
At the 2024 China Brand Day series of activities, Henan also brought cultural and creative ice cream to the exhibition area. Zhengzhou Erqi Tower, Luoyang Peony, Qingming Shanghe Garden...... All kinds of eye-catching and delicious ice creams come from Henan TechnoAlpin Cold Drink Co., Ltd. (hereinafter referred to as "TechnoAlpin"), a leading ice cream company.
TechnoAlpin's cultural and creative ice cream
What exactly does culture taste like? Just taste it and you'll know! Cultural and creative ice cream not only has a beautiful appearance, but also brings a sweet experience to the taste buds. "You're not eating ice cream, you're savoring history and culture." Zhang Daohui, manager of the marketing department of TechnoAlpin ice cream at the exhibition area, said that many scenic spots in Henan have their cultural and creative ice cream, which has also made a small contribution to Henan's tourism and helped Henan culture continue to "go out of the circle".
"I'm holding a Luoyang cultural and creative ice cream, which is strawberry flavored and has a milky flavor, which is very delicious. I like Luoyang very much, and every time I go to a scenic spot in Luoyang, I will check in with cultural and creative ice cream, which has also become a habit of mine. Zhao Yangyang, who came to the exhibition, held up the "Luoyang" cultural and creative ice cream in his hand and told the Dahe.com reporter.
Do you love the "cheap knight" in ice cream?
At present, consumers' demand for ice cream products has gradually developed from the initial cooling to leisure and snacking, and different brands have also competed in taste, price, product quality, health and experience.
Miss Tang costume is showing TechnoAlpin cultural and creative ice cream
According to Zhang Daohui, more than 1 billion pieces of TechnoAlpin ice cream come into sweet contact with consumers every year, and as an "affordable knight" in the ice cream market, TechnoAlpin is practical, affordable, healthy and delicious. TechnoAlpin Ice Cream's lemon soda flavored ice cream, smart turn, vitality soldier and other products have so far adhered to a people-friendly price of 1 to 2 yuan.
TechnoAlpin is not only constantly combining "fun" and "sociality", but also "emotional value". As the "childhood memory" of Henan people, TechnoAlpin prodigy has been selling well for 21 consecutive years, and its total sales volume ranks among the top three in the same industry in the country, constantly innovating while satisfying nostalgia. Zhang Haibo, General Manager of TechnoAlpin, said: "Generations of TechnoAlpin prodigies have been innovating and developing in terms of product shape, structure, packaging, taste and taste. ”
TechnoAlpin cultural and creative ice cream
It is understood that over the past 38 years, TechnoAlpin has sold 6 billion pieces of ice cream cones, developed more than 300 high-quality products, sold 3.3 billion cups of cups, and 18 billion people have enjoyed sweet and happy TechnoAlpin ice cream. "Just like Henan's local brands of white elephant instant noodles, Sanquan glutinous rice balls, and Miss Dumplings, I hope that one day consumers will think of TechnoAlpin when they think of ice cream, and strive to let consumers realize 'ice cream freedom'." Zhang Haibo said. (Guo Xuru, Fu Ting, Zhang Jiaqi, Li Lianfan, Liu Ruichao, Wei Kai)