BEIJING, May 13, 2024 /PRNewswire/ -- The scorching summer is approaching, and Oreo ice cream is on the market, which intends to bring new surprises to this year's ice cream consumer market. In recent years, many brands have stepped into the ice cream category, which has frequently aroused hot topics. This summer, another leading snack brand, Oreo, has also joined the ice cream camp, bringing good news to the majority of ice cream lovers. It is worth noting that the manufacturer behind the launch of Oreo ice cream is Nestle.
"Nestlé was licensed by the Oreo brand this year to produce and sell Oreo ice cream in the Chinese mainland market, and this time it launched three classic products in the Chinese market: cones, cups and family sharing buckets," said Ms. Jiang Haiying, Senior Vice President of Nestlé Greater China and Head of the Concanery & Ice Cream Business Unit.
Jiang Haiying, Senior Vice President, Greater China, Head of Nestlé's Confectionery & Ice Cream Business Unit
Oreo Ice Cream launched three products with different specifications to meet the needs of different scenarios such as outdoor instant consumption and home sharing. In terms of taste, the product chooses vanilla-flavored ice cream, which is popular with Chinese consumers, with a rich milky aroma and dense texture, combined with crispy Oreo cookie crumbles, bringing a multi-layered and rich taste and bringing consumers an exquisite and pleasant experience.
It is worth noting that Nestlé has also applied its advantages in the production of ice cream cones to Oreo ice cream, and the inside of the cone is sprayed with micron-sized chocolate-flavored crispy crust, which not only enriches the taste of the product, but also ensures that the cone remains crispy under long-term freezing conditions. The use of packaging materials is also unique, and the cup and barrel packaging materials are made of recyclable design materials, taking into account food safety and environmental protection.
As a traditional player in the ice cream circuit, Nestlé has been operating the ice cream business in China for more than 25 years, and has created a number of classic ice cream brands and products, such as 8 Power, Snow Glutinous, Flying Fish Crispy, Classic Sweet Cone, Flower Heart Cone, Ben NaNa, etc. This year, Nestlé Ice Cream has also launched nearly 20 new products, covering multiple product forms such as cones, sticks, glutinous rice balls, and small pieces. Combined with the current trend of consumer demand for ice cream, Nestlé Ice Cream has continuously strengthened product innovation in four aspects: authentic, dessert, high-end and interesting, and is committed to bringing consumers delicious enjoyment while creating a rich and interesting consumer experience.
In terms of real materials, Nestle has launched a new heart-shaped roseberry love limited series of products to the 8th power, featuring the addition of real freeze-dried strawberry grains and double-petaled red roses. In terms of ice cream desserts, Nestlé Snow Cake has two trendy dessert flavors, new dirty milk and poplar nectar, with the steaming process of glutinous rice skin, and the addition of imported cocoa powder, imported Alfonso mango puree and other raw materials as the core selling points. In terms of high-end, Nestlé Mojue has achieved a new and upgraded product, launching two 70% cocoa black chocolate crispy sticks, Black Qiao Caramel Cookie and Black Qiao Brownie Double Berry. In terms of fun, Nestlé's Crispy Shark brand continues to enrich its ice cream product matrix, launching two crispy sticks with Crispy Shark Cheese and chocolate flavored double cones and vanilla and strawberry flavors.
Of course, it is indispensable to accompany generations of "old people" to grow up happily and carry the childhood memories of Cantonese people, Nestle flying fish crispy ice cream, this year also launched two classic new flavors of taro and strawberry, 25 years of unchanged classic flying fish shape, crispy crispy with soft ski cake. There are also classic Cantonese products such as classic taro cones, lotus cups, and traffic lights that have been sold offline in South China for many years, and have now been put on the shelves of Nestle ice cream stores on various e-commerce platforms, so that more consumers can check in the happiness of "Lao Guang"!
Many of Nestlé's ice cream products are produced by Nestlé's factory, Guangzhou Frozen Food Co., Ltd. (Guangzhou Frozen Factory). Founded in 1986 and now located in the Guangzhou Economic and Technological Development Zone, the plant is one of Nestlé's factories in China.
The Guangzhou Freeze Factory is the world's largest cone manufacturing plant of the Nestlé Group, with first-class automated production lines and advanced ice cream production technology, automated cone production lines and packaging equipment, modern slurry production lines and chocolate production lines, creating excellent product quality.
The freezer plant is also Nestlé's first demonstration plant to successfully launch a digital security map. Entering the digital map is like walking into the real scene, looking around the details of the display space 270 degrees, and achieving visual simulation. With digital maps, markers can be tagged and tagged to follow up on the content of the tags, greatly simplifying the tedious operation of relying on real space. Safety investigation and safety training is an exemplary and innovative application of digital map, through which the safety warning signs of equipment can be marked, the follow-up of faulty equipment can be marked, and hazardous energy can be marked, so that all personnel can be seen at a glance and can also be immersed in the experience, which greatly improves the effectiveness and interest of safety training.
The digital operation center of Nestlé Freezer Plant realizes intelligent and refined management of operations through Industry 4.0 technology. Through real-time data collection, big data analysis and Internet of Things technology, real-time monitoring of the operation of all aspects of production and operation, including equipment operation status, energy consumption, product quality monitoring, production time analysis, etc., to quickly identify potential problems and correct them, improve production efficiency, ensure stable food quality, reduce costs, and maintain the competitive advantage of enterprises.
The digital operation center of Nestlé's freezer plant
In addition, all Nestlé ice cream crates and rigid plastic packaging produced by the Frozen Plant are made from recyclable design materials. In order to further promote the Nestlé Group's goal of achieving net-zero carbon emissions by 2050, the Nestlé Freezer Plant continues to strive to save energy and reduce consumption, and make full use of renewable electricity to contribute to the development of a circular economy. In the future, Nestlé will continue to promote energy conservation and consumption reduction, and implement a number of projects to help achieve the goal of net zero carbon emissions, in line with the Nestlé Group's commitment to the environment and produce more high-quality, delicious and environmentally friendly ice cream products for consumers.