Lantu Dreamer: Writing a "new" era of luxury MPV

Under the influence of a series of factors such as consumption upgrading and the liberalization of the three-child policy, MPV models with more comprehensive functions and richer use scenarios have begun to attract more and more consumers' attention. Since last year, GL8 Evia, Kia Jawa, Hyundai Kustur and Toyota Xena have entered the market, and the MPV market has also developed rapidly.

While the market segment is playing hot, with the addition of more and more high-end models, the MPV market has also changed the polarized attributes of low-end models and high-end models, showing an upward trend. The association pointed out that compared with cars and SUVs, the MPV market is more attractive and concentrated to high-end users. The industry generally believes that the MPV market will usher in a "golden age".

Today, while the MPV market is sounding the upward clarion call, riding on the spring breeze of new energy, Lantu Dreamers have also arrived as scheduled. This time, the Dreamers are pointing straight to the field of electric luxury. On May 7, the second model of the Lantu brand, the Dreamer, was officially launched, of which the seven-seat version was priced at 369,900 yuan to 439,900 yuan, and the private customized version was priced at 639,900 yuan, and will be delivered from the third quarter of 2022.

As the first high-end electric MPV of a Chinese brand, Dreamer is committed to expanding the new category of high-end MPV, creating a new market pattern, and leading MPV into the era of electrification and intelligence. Lu Fang, CEO and CTO of Lantu Automobile, said: "Dreamers are a new species born different, which will create a new category of electric MPV, and will also establish a new benchmark for electric luxury MPV, leading MPV into a new era of electrification and intelligence. ”

Committed to breaking the pain points of luxury MPV

Why does Lantu want to make an electric luxury MPV?

In Lu Fang's view, the pain point of the current MPV market is: the lack of a truly electrified and intelligent MPV, rather than oil to electricity; the lack of a luxury MPV that can truly meet the dual needs of home and business; the lack of a car that can effectively ensure the safety of the occupants when fully occupied; the lack of a truly two-row comfortable MPV; the lack of an MPV that really takes care of the driving experience.

The arrival of the Lantu Dreamer is to break these pain points one by one.

Specifically, in terms of power, Dreamer actively responds to the "double carbon" goal, based on ESSA's native intelligent electric architecture, and is the only electric MPV in the industry that adopts dual-power layout, which not only takes the lead in entering the era of MPV low-carbon travel, but also highlights the brand's environmental protection values.

Among them, the pure electric version of the model is equipped with a front and rear dual motors with a maximum power of 160 kilowatts, a peak torque of 620 Nm, and an acceleration of 5.9 seconds per 100 kilometers. The extended-range model is equipped with dual front and rear motors with a maximum power of 130 kW and 160 kW respectively, and a peak torque of 610 Nm. In terms of endurance, the comprehensive cruising range of the extended range model WLTC exceeds 700 km under the working conditions, while the cruising range of the pure electric version of the WLTC model exceeds 600 km under the working conditions.

In terms of space construction, the body size is a highlight of the Dreamer, its length, width and height are 5315/1985/1820 mm, the wheelbase is 3200 mm, and the overall size is larger than that of competitors. In addition, the flexible 2+2+3 and customized 2+2 layouts meet the needs of different consumers.

Not only that, in the second row that business people pay more attention to, the Dreamer is not ambiguous, attached to the two independent aviation seats on the ultra-long slide rail, with a large front and rear movable range, plus adjustable leg rests, waist rests, as well as heating, ventilation, massage and other functions, and intimate configuration of small tables, making business travel more comfortable.

In the field of safety that consumers are more concerned about, adhering to the principle of safety first, Dreamer has developed from the super five-star safety standard, with 2000MPa one-piece thermoformed door ring, 2000MPa aluminum-silicon coated door anti-collision beam, through-line aluminum threshold reinforcing beam and anti-thermal runaway battery system with thermoformed steel plate protection, which can improve the safety performance of the vehicle in various situations.

It is worth mentioning that in the era of intelligence, dreamers are also armed with technology to the teeth. It is not only the first to carry a Qualcomm 8155 car chip, the first to have L2+ intelligent driving assistance, but also the first MPV with remote parking and the first with a triple-screen cockpit.

With the blessing of Qualcomm's 8155 flagship chip and Gigabit 5G vehicle network, Dreamer has 26 L2+ level intelligent driver assistance functions and ECALL collision intelligent call system to make driving safer. At the same time, the automatic parking system and remote control parking system can eliminate parking anxiety, and the vehicle OTA upgrade function makes the vehicle commonly used and constantly new, and maintains the freshness of the driving control for a long time.

Write a new pattern of MPV market

From the release of the brand in July 2020, to the delivery of the first model Lantu FREE, and then to the listing of the second model today, in less than two years, even if the industry as a whole has been eroded by multiple factors such as lack of cores, rising raw material prices and the epidemic, as a Chinese brand "new strength to build cars", Lantu still ran out of "Lantu speed".

Among them, since the start of delivery in August 2021 to the end of March this year, Lantu's first model, Lantu FREE, has delivered a total of 10,484 vehicles, and the owners cover 276 cities across the country. After the pre-sale of the second model Dreamer was opened, it won more than 3,000 orders in 48 hours, and its strength should not be underestimated.

In Lantu's plan, it is committed to becoming a "leader in high-end electric vehicles in China", and dreamers are a key part.

Looking at the current high-end MPV market, it has always been monopolized by the Buick GL8, Toyota Alpha and Mercedes-Benz V-Class, and even the Toyota Syna, which comes at an increase, is difficult to shake the status of the above three models. Lantu cut the second model into this field, obviously full of confidence.

In addition to the excellent product advantages, Lu Fang said that the Dreamer is a model launched by the brand to fully understand the market opportunities and the unmet needs of users, and its arrival not only enriches the brand's high-end product matrix and empowers the high-end image, but also redefines the new pattern of the luxury MPV market.

In his view, in the context of the double carbon target and the change of household structure, the new energy MPV has become just needed, so dreamers have no real sense of competition in the market. It is a real electrified, intelligent MPV, but also a mobile intelligent living room in the new era, which can be called a watershed in the MPV electric era, and will build China's advanced intelligent manufacturing to comprehensively rewrite the new era pattern of global MPV electrification.

Starting from the dreamer, Lantu will also accelerate the layout, and in the next three years, Lantu will form a three-category matrix across SUVs, MPVs and cars, and release at least one new car to the market every year, steadily implementing the three category strategies to consolidate the leading position of China's high-end electric vehicles.

It can be seen that in the face of the fiercely competitive high-end MPV market, the latecomer Lantu Dreamer did not give up lightly, but took advantage of the opportunity of the accelerated outbreak of the new energy market to actively participate in the wave of intelligent networking, bringing the competition between Chinese brands to a new dimension. Can Dreamers Break the Game and Realize the New Era of Electrification MPV? Also worth looking forward to.