1. In January 2023, the laughter and laughter of "Happy Camp" officially announced that it would stop broadcasting, and the glory of 24 years came to an end
On the cold winter night in January 2023, there was an indescribably heavy atmosphere inside Hunan Satellite TV. The host He Jiong sat alone in the office, his face engraved with expressions of sadness and nostalgia.
As the final host of "Happy Camp", he is about to witness the permanent retirement of this show that spans generations of growth.
24 years of ups and downs! Since its inception in 1998, Kuaiben has been a leader in the variety show industry, leading the entertainment trend. However, recently they reluctantly announced their decision to stop broadcasting. He Jiong couldn't hide the loss in his heart, all because of the many mistakes they made, which led to the gradual decline of this once brilliant show.
Looking back on the past, the glorious years of Kuaiben made He Jiong feel a lot of emotion. From attracting attention at the beginning of its establishment, to becoming the pillar of Hunan Satellite TV, Kuaiben has witnessed the ups and downs of Hunan TV.
Now, this 24-year-long glory will dissipate in the long river of time, leaving only endless regrets and nostalgia.
2. Looking back on the glorious years (1998-2015)
In fact, as early as 1998, when it premiered, Happy Camp carried people's high expectations. As a new project created by Hunan Satellite TV at that time, it quickly emerged in the field of weekly variety shows and became the new darling of the majority of audiences.
After entering 2005, Kuaiben ushered in its most brilliant 10-year golden period. In those days, being able to appear on the stage of Kuaiben meant that he successfully entered the entertainment industry. Jay Chou, Chen Kun, Jacky Cheung, Wang Leehom and many other king-level superstars have appeared in Kuaiben, and even international superstar Lady Gaga has chosen to start her journey in China in Kuaiben.
At that time, the host team of Hunan TV was like an ace army, devoting themselves to the production of the program, and poured great enthusiasm and energy. Their hard work has finally paid off, and Kuaiben has almost single-handedly controlled the entire entertainment landscape and has become the vane of the entertainment industry.
Many stars have appeared on the stage of Kuaiben, not only to promote their new albums, but more importantly, they can make full use of this platform to attract the attention and love of fans.
Recalling that year, Tong Liya and Chen Sicheng made their relationship public on this stage, and only two years later, they had a grand wedding live broadcast on the stage of Kuaiben, allowing audiences across the country to witness the romantic moment of this fairy couple.
This boom has also brought huge commercial value to Hunan Satellite TV. According to relevant data, from 2005 to 2010, Hunan Satellite TV's advertising revenue has grown rapidly from the initial 600 million yuan to an impressive 3.6 billion yuan.
And in 2015, this number broke through the 10 billion mark, reaching an astonishing 11.2 billion yuan, there is no doubt that the happy base camp is the core competitiveness and cash cow of Hunan Satellite TV, and it is the biggest contributor to its rapid rise.
However, not long after the glory days of Happy Camp, a series of negative news swept in like a storm, tightly surrounding its hosting team, which undoubtedly became the prelude to its decline.
The first to be hit hard was Xie Na, who was known as the one who was responsible for the appearance of the fast book. Since her postpartum comeback in 2016, she has been caught in a whirlpool of doubts and accusations. At that time, she recorded a special program, hoping to use the opportunity to win back the audience's affection, but it backfired, and a whopping 70% of the audience developed a deep sense of distrust of her.
The reason for this is that the audience thinks that she is too exaggerated in the show, and her pretentious image and behavior make her gradually lose the audience's love. This heavy blow made Xie Na's life in Kuaiben more and more difficult, and the appearance advantage she was once proud of was gone.
It was followed by Du Haitao's declining reputation. The host, who was once loved by the audience and affectionately called "Du Da Cutie", also began to face a decline in reputation.
He publicly expressed his love to his colleague Wu Xin many times during the recording of the quick book, but was rejected; Some viewers initiated hot topics on the Internet, such as "Du Haitao's teammates" and "Request to block Du Haitao", pointing out that he made repeated mistakes and inappropriate words and deeds at the recording site.
Even Mr. He Jiong, who was once known as a "model teacher of positive energy", has not escaped accountability. What is shocking is that some media revealed that he privately received luxury gifts from a large number of fans, which made many audiences' impression of him drop to the freezing point in an instant, and the image of a rigorous and honest "teacher" that was once deeply respected by people collapsed instantly.
The three presenters were in trouble one after another, and the speed and far-reaching impact of the crisis were truly jaw-dropping. This is undoubtedly a heavy blow to the gradual decline of "Happy Camp", and it is also the fuse that led to its eventual end.
Fourth, the analysis of the current situation: the lack of innovation and the influence of national policies coexist
Despite the hosting team's best efforts to try to recover the decline, the downward trend of "Happy Camp" has been unstoppable. In addition to the word-of-mouth taking a heavy hit, the show's own innovation capacity has been severely underwhelmed to provide a lasting boost.
As early as a few years ago, many veteran viewers have noticed that the format and content of "Happy Camp" are becoming more and more monotonous and boring. Gone are the amazing innovations of the past, replaced by the over-pursuit of the trending traffic trends of the moment and the imitation of the short video format that is all the rage on the Internet.
This capricious and uninspired way of operating has undoubtedly disappointed many loyal viewers who have been following for a long time. After all, the former "Happy Camp" can be described as a top variety show that dominated the industry and led the industry, but now it has fallen into such a situation of passively plagiarizing others, and the audience will naturally have aesthetic fatigue.
On the other hand, in recent years, the entertainment industry has been subject to continuous and strict supervision by the state, making it more and more difficult for national variety shows like "Happy Camp" to gain a foothold. Problems such as high production costs and excessive entertainment of content have become fatal hidden dangers.
Many analysts began to believe that the suspension of "Happy Camp" was actually predestined. Under the double blow of internal injuries of word-of-mouth and the external environment, it is not surprising that this once top show has finally lost the motivation to continue moving forward, and it is not surprising that it is facing the fate of the end.
5. Time flies: 24 glorious years will finally come to an end
Admittedly, even though "Happy Camp" is now faded away and forgotten in the corner, the glory it once created is still unforgettable.
At that time, "Happy Camp" was like the dawn in the entertainment industry, helping the rise and development of countless stars. If it weren't for it, it would be hard for us to imagine what would happen to today's superstars such as Jay Chou, Chen Kun, and Jacky Cheung.
Even Lady Gaga, who had not yet made a name for herself in the global arena at that time, successfully launched her popularity in the Chinese market with the help of "Happy Camp". Just ask, how many superstars are now household names, and their road to glory began on this stage? Tong Liya and Chen Sicheng made their love story public in "Happy Camp", and just two years later, they even appeared here again and broadcast the luxurious and unusual wedding scene to the national audience.
For them, "Happy Camp" is undoubtedly the best witness to the best moments of their lives.
Looking back on the past, Hunan Satellite TV has always firmly believed and sincerely appreciated the great contribution made by "Happy Camp" to it. If it weren't for this life-saving straw-like program that came forward at a critical moment, and the pillar-like existence of the station to support the entire TV station, today's Hunan TV station may not be able to achieve such proud achievements.
What's more worth mentioning is that the hosts' high appearance fees are also completely dependent on the huge income created by "Happy Camp" after dominating the entertainment landscape back then.