The price reduction effect is obvious, and iPhone shipments have soared by 52%!

Zhongguancun Online

2024-05-29 03:02Posted on Beijing Zhongguancun Online Official Account

It is reported that Apple's large-scale price reduction strategy in China has achieved remarkable results. According to the latest data, Apple's iPhone shipments in China increased by 52% year-on-year in April. While iPhone shipments in China fell in the first two months of the year, they grew by March.

Analysts believe that the downward trend of the iPhone in the Chinese market may be coming to an end as consumers' interest in upgrading new devices increases. Steven Tseng and Sean Chen noted in their report that Apple will soon regain its position as the smartphone brand of choice for Chinese consumers.

The survey found that more than half of respondents said they were willing to pay more than 4,000 yuan (about $550) for their next phone, compared to only 33% of those who currently use high-end phones.

This suggests that trends in China's premium market and consumer fatigue after a long wait for Huawei's premium models may have prompted them to turn to Apple's products.

Although Apple's latest generation of phones experienced a double-digit decline in sales, the launch of the price reduction strategy successfully attracted consumers' purchase intentions, especially after Huawei captured some of the premium market share.

(8747119)

View original image 201K

•