How much does a Liema cost in the United States? Starting at $28,000.
The current state is that because of the strong product strength, with the new design, large size in the US market over the Wrangler, so the local supply and demand imbalance, and even opened the mark-up mode, the lowest matching 28,000 US dollars version, the naked car price is more than 30,000 US dollars.
Even if it is 30,000 US dollars, the pricing of Liema in China is less than 200,000.
The first batch of liema has entered the domestic market, the current Tianjin port sellers offered a price code of 700,000, that is to say, the value of this lima that crossed the ocean to enter the domestic market has more than tripled, and in the US market, it is only a civilian big toy, and the domestic pricing has surpassed the BMW X5.
The domestic price of BMW X5 is 700,000, while the American luxury SUV is priced at more than 60,000 US dollars.
You heard it right, in the United States, a $28,000, a $60,000 two car, in the country sold 700,000 prices, suddenly I still think BMW is quite conscientious.
Of course, the pricing of the horse can not all throw the pot to Ford, after all, this car has not been officially introduced into the domestic market, the domestic pricing standard is not Ford itself, parallel imported cars through their own ability to do emissions, 3C, pass, a large number of costs are evenly shared in each horse, high pricing naturally becomes the secret of the industry.
The purpose of the car dealer's own introduction of vehicles is to make money, and at present, Liema is in a state of price increase in China, so the pricing standard of a Liema in China is: the United States increases the price to buy a car, and then add transportation costs, loading and unloading costs, customs declaration costs, 3C fees, environmental protection costs, and finally count their own profits, which is the 700,000 price we see.
That is to say, in the later stage, if Ford is willing to introduce the Liema car, then the pricing of the Liema will be greatly reduced.
Not long ago I just witnessed the history of The Ford F150 brushing up the network, Ford opened a new retail model, bypassed all channels to sell themselves, pricing is more reasonable to eliminate all price increases, if the later Liema opens a new retail model, then the price will be extremely transparent.
With the successful case of F150, I firmly believe that after the domestic production of Liema, there will be this sales strategy.
Returning to the product itself, The Liema itself has a strong competitiveness, with a larger size than the Wrangler in the U.S. market, while the 2.3T engine is more powerful, Ford itself has better off-road performance, coupled with several features that the process quality is better than the Jeep, making this car popular in the U.S. market.
Of course, we also have to say that the local pricing itself is not expensive, 30,000 US dollars in accordance with the local income standards, bite the teeth can also be bought in full for a year, after all, 30,000 US dollars in the eyes of American consumers is not very much pressure.
The domestic consumption scene is completely different.
Even Wranglers, not everyone can afford today, in fact, more than 200,000 passenger car consumer demand is not strong enough, we more than 70% of the passenger car sales, priced within 200,000, only less than 30% of the product pricing at more than 200,000, not to mention the Liema this early dare to sell 700,000 models.
Seeing the pricing of the horse, it reminds me of another car Jimney that can also catch fire itself, and it can play itself into a generation of god cars, but the poor pricing makes it fall off the altar, 300,000 to buy a Jimney? You better play by yourself.