Without any warning, the Wrangler's most direct competitor, the Ford Liema, arrived.
Yes, this may be the strongest opponent that the Wranglers ushered in after the toyota Prado was delisted, and they are all from the US domestic market, which has led to a fierce competition between them, as Ford's purebred hardcore off-road vehicle, the emergence of The Liema has really brought a turnaround to Ford's brand image in the market.
Perhaps it is that the demand for hardcore off-road vehicles in the US market is not high, resulting in Ford finally replacing the new Bronco Lima model after "delaying" for so long, and its official appearance has indeed caused quite a stir in the industry.
As we all know, The demand for Off-road cars in the United States is often not large, because in the American domestic car play environment, basically are the majority of big and beautiful sports cars, and the pickup trucks that are required to pass will choose to use more, so off-road vehicles in the North American market are indeed not very popular car series.
Therefore, the replacement of the horse has not been too rushed, and the reason may be here. However, in recent years, Ford Motors seems to have an elusive performance in both North America and the Chinese market, and if this state is allowed to continue, the situation may be worse.
Only by launching more abundant products can the brand be better continued, and Liema was born.
Like the Wrangler, the Ford Ryan is essentially a model that is dominated by passability and accompanied by playfulness. Because the new Liema has a very rich range of modified parts for users to choose from, and its products themselves have unlimited modification potential.
Think about it, in the market we can think of the same level of competitors as the Liema may be Wranglers and Toyota FJ, but these two models seem to have been deeply understood by people, but also lost their own freshness, this time the Lima has undoubtedly become the most anticipated hardcore off-road vehicle in people's eyes.
In terms of appearance, the Ford Lima is not too controversial, the overall design is very harmonious, and the front part of the car does not highlight the elements of Ford, making people more fascinated by its past and present lives, and the design of the two headlights is also very personal and highly recognizable.
As a personalized product, Liema also offers a personalized choice of two doors, four doors, soft top and hard top, and the roof can be removed, can have a lot of flexible modification programs, which are given to those users of the official website Wrangler, a good alternative.
In the configuration of the hardcore off-road vehicle, the Ford Lima is equipped with a tank U-turn, three two differential locks in front and rear, and a multi-piece clutch-type differential in the middle, so it also has a high-speed four-wheel drive mode, and there are low-speed four-wheel drive, two-wheel drive and other mode options, and the vehicle itself also provides a switch of driving mode, which can be said to be a very hardcore product.
In terms of power, the Liema is naturally stronger than the Ford Roadbreaker and other models in the form of power, which is equipped with a 2.7T V6 turbo engine, which shows that it is more powerful than the Wrangler in terms of power, worthy of the name of the Lima.
Relatively speaking, from a more high-end point of view, Liema can still compete with the entry-level model of Land Rover Defender, and the power and playability will be stronger, but compared to Land Rover's sense of luxury, Liema is still a gap, but overall it is still very gimmicky.
In general, the arrival of Ford Lima can still deter competitors to a certain extent, and from the expression of product strength, it is more suitable for the current users who play with cars, so even if Lima enters the country in the form of parallel imports, it will still have a good market performance.
At present, the sales channel of Ford Liema is only parallel import market, and the current pricing has not been officially announced, but it will continue to pay attention to users who like it, after all, Lima seems to be more compatible with off-road.