Recently, the price of new energy vehicles has been rising, and everyone can't believe it.
Will it still rise?
Image source: Visual China
Since 2022, new energy vehicles have generally raised prices, and Car companies such as Tesla, BYD, and Xiaopeng have successively announced price increases, and even more than one round of price increases, ranging from thousands of yuan to tens of thousands of yuan.
However, the price increase is increased, and in the Chinese market, new energy vehicles are still selling hot. In the current situation, the rise in prices has not affected the strong momentum of new energy vehicle sales.
1
Prices rose three times a week, up as high as 30,000 yuan
"Price increase" has become a hot word for new energy vehicles since March. According to statistics, since March, there have been nearly 20 brands and 40 models with price increases, ranging from 2,000 yuan to 30,000 yuan.
In the short week from March 10 to March 17, domestic Tesla has increased its price three times in a row.
The first time was on March 10, Tesla's domestic Model 3 high-performance version and Model Y long-endurance, high-performance version of each increased by 10,000 yuan. The second time was on March 15, the price of Tesla's Model 3 rear-wheel drive version model was raised to 279,900 yuan, an increase of 14,200 yuan over the previous one; while the Model 3 high-performance version of the Model 3 high-performance version and the Model Y all-wheel drive version that had previously increased by 10,000 yuan rose by 18,000 yuan again, while the Model Y all-wheel drive high-performance version of the model directly rose from 397,900 yuan to 417,900 yuan. The third time was on March 17, the price of the rear-wheel drive Model Y was raised to 316,900 yuan, an increase of 5,060 yuan.
Similarly, Xiaopeng also increased prices in the whole series, ranging from 10,100 to 32,600 yuan, with the largest float of more than 30,000 yuan. BYD has also been rising prices, BYD Zhuo Royal Store sales told reporters that in March BYD's entire range of prices rose by 3,000 to 6,000 yuan.
2
Despite price increases, hot-selling models continue to "sell out"
The more it rises, the better it sells, which really confirms the saying "buy up, not buy down".
In mid-April, the Association announced its latest retail sales data for March: 445,000 new energy passenger vehicles in March 2022, up 137.6% year-on-year and 63.1% month-on-month.
A staff member of Hangzhou Tesla told reporters: After the first price increase in March, the sales of the Model Y afterdrive version did not decrease but increased, taking the sales data of the single store of Xixi Service Center for one week, more than 100 units were sold in one week, and the order volume doubled.
Image source: Visual China
The sales of chengxi Yintai ideal automobile franchise store told reporters that because of the recent price increase, there are many customers who come to the store to buy cars in advance. Mr. Yao, the owner of the car, said: "I was still hesitant to buy the ideal ONE, but when I saw the announcement of the price increase, I still decided to place an order." Some consumers who want to buy a car even have the idea that "buying early is earning".
3
The price increase of new energy vehicles may become the norm
Since the beginning of this year, why have the prices of new energy vehicles soared all the way? Looking at the entire industry, the sharp rise in raw materials and the decline in subsidies are the main reasons.
The first is the sharp rise in raw materials for new energy vehicles. I believe that friends who understand the new energy raw materials market are well aware that due to the impact of international relations and the tight supply and demand market and other factors, many prices of raw materials such as batteries have risen rapidly recently. For example, in mid-March, the comprehensive quotation of the battery-grade lithium carbonate market was 480,000 to 522,000 yuan / ton, and at the beginning of last year, the price of lithium carbonate was only 50,000 yuan / ton, and the price rose 10 times a year, which was really scary.
The second is the decline of new energy car purchase subsidies. At the beginning of this year, the Ministry of Finance, the Ministry of Industry and Information Technology, the Ministry of Science and Technology and the National Development and Reform Commission jointly issued a notice to clarify the technical indicator system for the purchase subsidy of new energy vehicles and the date of policy termination. The notice said that the subsidy standard for new energy vehicles in 2022 will be reduced by 30% on the basis of 2021, and the subsidy policy for the purchase of new energy vehicles in 2022 will be terminated on December 31, 2022, and vehicles licensed after December 31, 2022 will no longer be subsidized.
Image source: Visual China
On the other hand, the market demand is getting stronger and stronger, and more and more people are including new energy vehicles in the scope of options. They will make a fine comparison between new energy vehicles and fuel vehicles, whether it is unlimited lines and unlimited licenses, or car purchase costs, car costs, car maintenance costs, ease of use, intelligence, etc., and found that new energy vehicles are better than traditional oil vehicles.
The new energy automobile industry is moving from policy-oriented to market-oriented, and it is foreseeable that more new energy vehicles will increase in price and preferential subsidies will become less and less.
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Written by | Wang Jingyi
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