BYD needed a large and luxurious MPV. Consumers are already aware of this, and BYD itself is even more aware.
Although BYD has many models, the song MAX seedling has supported the camp of BYD MPV for a long time. The positioning of the compact MPV determines that its cabin space and luxury are limited. When BYD Han, Tang and other models have gained a foothold in the price of more than 200,000 or even 300,000 yuan, consumers have recognized that BYD's high-end series can be sold at this price, and after recognizing their product strength, people will not be satisfied with the product strength of Song MAX.
In other words, the current BYD standard, its brand value, is enough to carry an MPV priced at more than 300,000 yuan. Therefore, BYD finally launched a more luxurious MPV model - Denza D9. The reason for hanging up the Denza logo may be that BYD wants to further increase the value of the new car and pull the Denza brand by the way. After all, the price of the Denza D9 will once again challenge everyone's perception of BYD. According to the current news, the starting price of denza D9 DM-i models is 350,000 yuan, the starting price of EV models may reach 400,000 yuan, and even the ultra-luxury version of 6-70 million yuan.
What is so great about the dextera D9 that gives denza the courage to sell at this price? According to the news revealed by BYD, denza D9 has an impressive size, and the hardware level such as configuration and power is also the highest level in BYD's product series. Whether it is worth the money, you can judge for yourself after reading it.
The length of the Denza D9 will exceed 5200mm, the width will exceed 1900mm, the height of the car will exceed 1900mm, the wheelbase will exceed 3100mm, and it will surpass the Buick GL8 in many data, it can be said that it will be one of the largest MPV in the Chinese mainland can buy. The point is, it's not just silly big ones. As can be seen from the official drawings, the Denza D9 adopts a short front suspension design to maximize the space of the carriage. According to BYD, it will have the longest second row of seat electric slides in the industry, and the front and rear sliding distance of the third row of seats is also more than 170mm, and the visible space will be a major advantage of the Denza D9.
Due to the relationship between body shape and positioning, its overall shape is still quite dignified, square and angular. The front face uses a large air intake grille, the matrix pattern looks like armor, and the chrome trim that runs across to the headlights is more domineering. Now MPV likes to make this kind of flaunting front face, so the denza D9 can not stand out. However, this official picture shows the design of the DM-i model, and it is reported that the EV model will have a different front face, so look forward to it.
In order to make the sides not monotonous, the designer installed a silver decorative plate in the D-pillar position to make the overall proportion more compact. In addition, the double electric side sliding door is not absent, which is the self-cultivation of the mid-to-high-end MPV. The more recognizable design of the whole vehicle is the taillights, which are officially called the Meteor Arrow, and similar designs have appeared on the BYD e-SEED GT concept car.
In terms of interior, as can be seen from the spy photo, it is equipped with one-piece seats in the front row, the overall black and white color block, and green embellishments are added to the edges on both sides. At the same time, BYD elements such as the suspension central control screen, full LCD instrument, and electronic gear shift lever are not absent, but the central control screen is said to not support the rotation function. At present, compared with the Denza X based on the Tang EV600, the interior design of the Denza D9 seems to be less Mercedes-Benz.
Although we don't see what the seats in the middle and rear look like yet, the Denza D9 will feature a 7-seater 223 layout (6 seats will not be launched for the time being, but there are prestigious 4-seater models), the mid-row seats are expected to be decorated with NAPPA leather and solid wood, and the armrests may be equipped with multi-functional panels. Since it is currently the top MPV in BYD's entire series, it is not surprising that there are many advanced configurations on it. For example, the four-tone area continuous dialogue, fragrance system, head-up display, 14-speaker Tanner audio, car refrigerator, electric tray, 50W mobile phone wireless charging, etc. Moreover, the car will also be equipped with a newer DiLink 5.0 system, and the chip performance is said to be no less than that of qualcomm 8155.
In terms of power, the comprehensive mileage of the Denza D9 DM-i model will exceed 1000km, the comprehensive torque of the four-wheel drive version will reach 600N·m, and the pure electric mileage will exceed 200km; the endurance of the EV model will be about 500-800km, and there are two-wheel drive and four-wheel drive options. I believe that such power and endurance are already powerful enough for MPV. In addition, its suspension is also more advanced, or it will be equipped with variable damping shock absorbers, and possibly air suspension options.
Combined with the above information, the configuration of denza D9 is above Han and Tang, in some aspects than Toyota Alpha have been surpassed, coupled with BYD's good experience of DM or EV power system, its comprehensive strength should not be underestimated.
Looking at the domestic MPV market, the middle grade is occupied by Odyssey and GL8 for a long time, and the high-end is almost the world of Alpha, with few types. Even if there are Xena and Kahua models this year, there are still only a few mid-to-high-end MPV models. Not all buyers are in a position to buy millions of Alpha, but a significant number of people are not satisfied with the luxury of Xena, GL8, or the level of configuration. Therefore, the future of domestic brands trying high-end MPV models is bright, and because of this, in addition to depressing D9, we can also see Lantu's dreamers, who are also trying to enter the high-end MPV market. Even if it is difficult to form a climate in the short term, with the increase of manpower and material resources invested by the industry in this regard, there will always be a time when the willows are dark and bright.