Whether the car you buy yourself retains its value is a concern for many car owners. In April 2022, the China Automobile Dealers Association released a new issue of the "Research Report on the Retention Rate of China's Automobiles". The list of luxury brand retention rate, new energy brand retention rate, joint venture brand retention rate and independent brand retention rate are listed separately.
The following is a simple inventory of the ranking of the retention rate of China's own brands, and look at the retention rate of domestic cars (3 years of car age). The 15th place in the list of self-owned brand retention rate is Chery, with a retention rate of 59.3%. Adhering to "independent innovation" is the core of Chery's development strategy, the company has applied for more than 20,000 patents, creating Series such as Arrizo and Tiggo; Baojun ranks 14th, with a retention rate of 60.3%. Baojun Automobile is an independent automobile brand created by SAIC-GM-Wuling, which fully integrates the advantageous resources of SAIC, GM and Wuling.
In 13rd place is Wei Pai, with a retention rate of 60.4%. WEY, positioned as a luxury SUV brand. In 2022, the Wei brand latte DHT as the star model of the coffee series, the popularity is not reduced. In March, sales reached 2,576 units, up 8% month-on-month; Hongqi ranked 12th, with a retention rate of 60.4%. It is a high-end automobile brand directly operated by FAW, creating L5, H9, H5 and other models; in the 11th place is BYD, with a brand retention rate of 61%. This year, BYD Group announced that it has renewed its brand and released a new logo. In addition, bydir Automobile, a subsidiary of the Group, has also upgraded its logo. BYD has mastered the core technologies of new energy vehicles such as batteries, motors, and electronic controls.
Roewe ranked 10th with a retention rate of 61.2%. It is an automobile brand under SAIC Motor Group, which means "innovation honor, prestige all over the world"; Geely ranks 9th in the list, with a retention rate of 62.2%. With the listing of a new generation of models such as Borui, Boyue and Emgrand GS, Geely Automobile has fully entered the "boutique car 3.0 era"; the 8th place in the list is MG, with a retention rate of 62.2%. SAIC's automobile brands create products based on track genes, era genes and perceptual design genes. MG models lead the trend and highlight the temperament of individuality.
NIO ranked 7th with a retention rate of 62.4%. It is a leading high-end electric vehicle brand in China, committed to creating a pleasant lifestyle for users by providing high-performance intelligent electric vehicles and the ultimate user experience; long arrangement in the 6th position, the retention rate is 63.3%. Changan has more than 10 million Chinese brand users, leading the Chinese brand cars, launching CS series, Yidong series, Yuexiang, Benben and other series of products; Haval ranks 5th, with a retention rate of 64%. Is a brand of Great Wall Motor, using independent logo, independent product development, production, service and other systems, the main SUV production and sales business.
The fourth place in the list of retention rates is Venucia, with a retention rate of 64.2%. Its LOGO uses blue as the background color, symbolizing the deep dream, down-to-earth, and opening up the brand vision of wisdom and leading quality life for consumers. Models include D60 series, T60, Venucia Big V, etc.; Trumpchi ranks 3rd with a retention rate of 67.8%. The automobile brands under GAC Group have seized new opportunities for the development of the industry and created high-quality products, and have embarked on a path of "brand leadership, quality-driven, and sustained high-quality development". It has created trumpchi GS4 family, trumpchi M8 family, trumpchi M6 family and GA series.
The second place in the list of self-owned brand retention rate is Lynk & Co, with a retention rate of 68.9%. It is a new era high-end brand jointly established by Geely Holding Group, Geely Automobile Group and Volvo Car Group. In the five years since the establishment of the brand, the cumulative sales volume has exceeded 700,000 units. Launched a number of models including Lynk & Co 01, Lynk & Co 02, Lynk & Co 09, and covered multiple market segments such as cars, SUVs, fuel and hybrids; Wuling ranked First in the list of independent brand retention rates, with a retention rate of 69.5%, ranking unchanged but the retention rate declined. The history of Wuling Motors can be traced back to the mid-1980s, and after more than 30 years of struggle, it has become one of the most valuable brands in China's automotive industry. In the past year, the Wuling brand sold about 1.45 million vehicles, an increase of 17% year-on-year. Among them, the Hongguang MINI EV is the best-selling electric vehicle of Wuling.