The first quarter of 2022 has passed, and the domestic automobile market can be described as turbulent, especially the new car-making forces with new energy models as the main force have performed eye-catchingly and become the focus of public opinion. However, in addition to the eye-catching sales, consumers are still paying more attention to the endurance attenuation, charging time, vehicle spontaneous combustion, second-hand car residual value and other car problems, and many problems have encountered bottlenecks in development, hindering the development of these car companies. At the same time, most new energy models have recently experienced a round of price increases, which is almost unheard of, which has triggered a chain reaction, and the problem of delivery has become a new challenge for consumer patience.
Consumers who choose new energy models, in addition to the policy orientation of some cities, are mostly attracted by factors such as low cost of such models, full intelligent configuration, and excellent power performance. With the continuous rise in oil prices, consumers are more and more sensitive to the problem of fuel consumption, so that the hybrid model with the reliable and stable car experience of traditional fuel vehicles, taking into account the low cost of the car, and the high intelligent configuration has become the darling of the market, and the representative work of this model is today's protagonist - Guangqi Honda Accord.
There are well-known, applauded and applauded
Mention of Accord, up to the 60s of the father, down to the university just graduated after the 00s will not be unfamiliar, as the earliest introduction of domestic models by Guangqi Honda, Accord has been in China for 23 spring and autumn, with cumulative sales of more than 2.8 million vehicles, which is a consistent benchmark model in the B-class car. The tenth generation of Accord, which is currently on the market, has been listed for nearly four years, with sales of more than 700,000 vehicles, while the proportion of post-90s car owners has exceeded 54%; The cumulative sales volume of hybrids exceeded 150,000 units, ranking no.1 in the middle and high-end hybrid sedans. In the China New Car Quality Research SM (IQS) released by J.D.Power, the 10th generation Accord has won the first place in the mid-size high-end sedan for three consecutive years, and has repeatedly won the first place in the list of various retention rate survey market segments.
Accord can be successful all year round, in addition to accumulating a good reputation and popularity in the domestic market, grasp the market wind direction, in the face of more and more young car buyers to "vote for its liking", to meet the needs and preferences of young consumers, and constantly achieve the advancement of product strength, is its applause and seat of the good play. Let's take a closer look at the Secrets of Accord's success.
Intelligent power systems are the foundation for capturing people's hearts
Dynamic performance is always the basic basis for judging whether a car is good or not, especially as a daily driving, no one will compete with the acceleration of 0-100km/h every day, and the balance of performance and economy is the essence. The Honda brand comes with its own sports aura, and the Accord is the strongest sporty attribute in the joint venture B-class car.
At present, the new Accord offers gasoline version and hybrid version optional, of which the gasoline version is equipped with a 1.5L VTEC direct injection turbo engine, the maximum power is 143kW, the maximum torque is 260N·m, the new engine control logic is adopted, the throttle pedal responds more actively, the acceleration performance is smooth and refreshing, and the engine tone is improved, and the driving pleasure is richer. At the same time, the braking performance is optimized, and the chassis tuning also inherits Honda's consistent sporty style, making the control of the vehicle more convenient.
The hybrid version of the model is equipped with a high-capacity lithium-ion battery with high energy efficiency and output density, and the third generation of the i-MMD dual-motor hybrid system, which honda's ace hybrid system has been widely known to Chinese consumers and has won the world's famous Ward Top Ten Engine Award three times. The maximum power of the engine is 107 kW, the peak torque is 175 N·m, the maximum power of the motor is 135 kW, and the peak torque is 315 N·m. With three working modes of pure electric/hybrid/direct engine drive, the system can intelligently and seamlessly switch driving modes according to actual road conditions.
The daily performance of this hybrid system is very intelligent, mainly driven by the motor at the beginning, saving fuel consumption while bringing a stronger starting power output, and the engine will intervene in time to drive the generator when accelerating, maintaining efficient power output and smooth acceleration experience. In the high-speed cruising state, the engine will take over the power output work, ensuring that the vehicle has sufficient power while taking into account the economy, and achieving a brilliant performance of 4.2L of comprehensive fuel consumption as low as 100 kilometers.
Intelligent networking systems are the focus of attracting young people
Intelligent configuration is a hot spot in the market in recent years, especially young consumers have a high degree of acceptance of new things, but after years of precipitation in the market, it has shifted from the initial publicity gimmick to pragmatism. The Honda CONNECT 3.0 intelligent guide interconnection system equipped with Accord has been fully upgraded in functions such as AI intelligent assistant, daily life interconnection, mobile phone remote control, OTA online upgrade, etc., upgrading 10.25-inch DA/Carlife and adding wireless charging.
When driving, there is no need for manual operation, gently call "Hello Honda", the intelligent AI assistant is awakened, and then say the destination that needs to be navigated, or the air conditioner adjusts the temperature, or the music that you want to listen to, the system will quickly and accurately give feedback to avoid too much diversion of attention from driving.
In addition to achieving common functions, the navigation system is also equipped with high-definition 3D maps, which make the presentation of the route more direct and easier to identify the route that needs to be driven. It can also intelligently avoid congestion according to road conditions, update, plan and select the most appropriate route in real time, and improve travel efficiency. Navigation also supports the setting of the passing location, and can be controlled by the voice assistant, which is convenient and efficient. Through cloud services and OTAs, the Honda CONNECT 3.0 intelligent guide interconnection system can be upgraded online, and voice assistants, map packages, etc. can be kept up to date in real time, so that car owners can travel worry-free.
In addition, when the vehicle is not around, the remote control of the vehicle can be realized through the "Guangqi Honda APP", in addition to the opening/closing of the vehicle air conditioner, the unlocking/locking of the door, the confirmation of the vehicle status, etc., it also provides online payment, electronic fence, rider teaming and last-mile navigation and other functions, which basically covers the daily travel scenario. At home, the owner of the car can remotely operate the vehicle to turn on the air conditioning, and no longer need to endure the heat and harsh winter when sitting in the car.
At the same time, with the blessing of Tmall Genie, it can also realize voice shopping and remote control of smart home functions, and truly achieve the integration of car and family.
Smart security provides more comprehensive protection
In addition to the performance of power and intelligence, consumers are most concerned about safety. However, as a driver, it is inevitable that fatigue, wandering, blind spots and so on will occur. The new Accord is equipped with the newly upgraded Honda SENSING safety super sense intelligent driver assistance system, the new TJA traffic congestion assistance, even in congested urban areas can achieve follow-up driving, and always keep driving in the center of the lane line, further improve the safety of vehicle driving, reduce the driving burden of users.
In the high-speed long-distance travel, through the ACC active cruise control system, to achieve intelligent driving with the car in front, because of this function with LSF low-speed following system, so the daily urban traffic jam when the low-speed driving can also be applied, the driver does not have to switch the brakes and accelerator frequently, the new Accord can maintain a safe distance intelligent cruise, invisibly for the driver to bring more convenience and safety.
In addition, the new Accord is also equipped with MVC 360 ° panoramic image display function, when driving at a low speed of less than 20km/h, through the front and rear left and right 4 cameras and LANE WATCH can display the front 180 °, left and right side, behind the body and blind area vision, not only assist driving, but also allow users to park, reverse more easily, especially in the scene of poor vision, or more obstacles, can greatly increase safety.
Full text summary:
The market environment is changing with each passing day, and under the tide of the new four modernizations, cars have been more integrated into people's lives from means of transportation. The rejuvenation of consumers is not only the pursuit of new things, the capture of information, the trade-off of actual needs, and the evaluation of good judgments, but also upgraded.
In the face of the impact of more competitors, the new Accord still has cross-dimensional advantages, the reason behind the success is that it has always been able to stand in the perspective of consumers to make a layout in advance, the new Accord with the "intelligent system" composed of "intelligent guidance interconnection, intelligent security, intelligent power", in the joint venture B-class car market, continue to write the legend of benchmarking, become the first choice of consumers.